If you’re thinking about starting a business blog, there are some important things to keep in mind. I learned this the hard way when I first started blogging for my company. I made a lot of mistakes and it took me a while to figure out what worked and what didn’t. Now that I’ve been blogging for companies for a while, I wanted to share some of the things I’ve learned. This post covers the dos and don’ts of blogging for companies, so you can avoid common mistakes and make sure your blog is a valuable asset.
Benefits of Blogging for Companies
1. Attract New Leads
Blogging is a great way to form a relationship with your potential clients. Instead of a boring, static website, your blog gives your readers a chance to connect with you on a more casual level.
By developing a relationship with potential customers through targeted, personalized emails, you can nurture them into becoming paying customers.
2. Build Customer Trust
Blogging helps businesses build stronger relationships with their customers.
When you consistently provide valuable content to your audience, they will return to your site again and again because they view you as an authority in your field. This, in turn, leads to more repeat business for you.
3. Boost Brand Reputation
Blogging is a great way to attract new visitors to your site. By posting regular, quality content, you can increase your search engine ranking.
Running a business blog is a great way to get indexed by the search engine’s programs, and it’s also a great way to build an audience.
If you’re not blogging for your business yet, you’re missing out on a huge opportunity to improve your brand reputation and reach new customers. Blogging is a great way to show off your company’s expertise, build trust with potential customers, and drive traffic to your website. And with so many benefits, it’s no wonder that businesses of all sizes are using blogs to grow their businesses.
What Is Good Business Blogging?
When you consider all the amazing benefits that business blogging provides, it’s easy to get excited. More traffic, improved brand awareness, and increased revenue are just a few of the potential advantages! So why not give it a try?
While it’s true that creating a blog for your business requires a serious investment of time, it’s undoubtedly one of the most effective ways to attract new visitors to your site.
Blogging for business is much different than just writing random blog posts. It takes time and effort, and a strategy, to do it right.
The reality is that there’s a massive difference between good business blogging and bad business blogging.
Good business bloggers are consistent with their postings, write engaging content, and are active in the business community.
Bad business bloggers post sporadically, write sales-oriented content, and do not engage with their readers.
Why Your Company Needs a Blog
A business website is a website that belongs to that company. It is usually a part of the main site and will include the company’s blog.
Your company blog is an excellent way to show off your brand’s unique voice. You can use it to share news, tutorials, and other types of content that will help you stand out from the competition. No matter what type of business you have, a blog can be a valuable asset.
Your blog can be a news or resources hub, or it can be a repository of detailed, long-form, how-to articles. Whatever your content strategy, you can use your blog posts to position yourself as an industry expert and to build an audience.
Having a business website with a regularly updated blog allows you to:
- Drive traffic to your site. Writing blog posts is also a great way to increase your backlink profile, as other bloggers and webmasters will often link to your posts on their own sites.
- Increase lead generation. Blog posts help to grow your readership, which means you’ll eventually be able to attract more leads to your business.
- Provide value to your readers. By publishing quality content, you can educate and entertain your readers.
- Communicate interesting and relevant information. Having your own company’s blog can be a great way to increase transparency and build connections.
- Establish yourself as an expert. If you create helpful, informative, and relevant content, you can establish yourself as an authority in your industry.
A company blog can be a powerful marketing tool if used correctly. By providing valuable and interesting content, you can attract new readers which can lead to increased brand awareness and even conversions. So if you’re not already blogging, now is the time to start!
The “content marketing boom” is in full swing, with more and more businesses starting their own blogs and publishing their own original content.
While it might seem unnecessary to start a blog for your business, it can prove to be a very valuable marketing tool.
What You Should Consider When Creating a Company Blog
Before you jump in, let’s look at the practical considerations of having a personal blog.
Blogging can be easy, but it’s important to remember that it’s an ongoing process.
It’s important to choose a hosting solution for your site that can support the increased traffic that you’ll bring in from blogging.
This will keep your site from crashing when an influx of traffic hits it.
In addition to being effective, a blog requires a lot of time, effort, and skills.
How to Write an Awesome Business Blog
Writing content for a company blog is much different than writing for a magazine. There are a few things that you need to do to ensure that not only is your content interesting and engaging but that it also works as a marketing piece.
1. Choose Your Words Carefully
Before you start writing, make a list of keywords and phrases that are commonly searched for by people looking for information on your subject area.
So, if you were writing about the benefits of a VOIP service, you would want to include terms such as VoIP, internet phones, VoIP for business, etc.
2. Identify Categories
You want to fit any blogs you post into what you sell or provide. And you want to categorize them under specific topics.
As a company that sells marketing and management software, it’s important to make sure that any material you produce is directly or indirectly related to your product. If you sell alternatives to Trello, for example, be sure to place any related blog content in the correct category. This will ensure that your readers can easily find the information they’re looking for.
3. Add Visuals
A blog post without images is not going to keep readers’ interest for very long. Adding at least one image to every 300 words of your blog post will keep people reading.
Include some visuals that are informative and not just purely for decoration. Infographics, charts, and videos are all good examples of informational graphics.
4. Keep Your Content Fresh
If people are researching something specific, such as “cold-call script”, then they’re unlikely to want to waste time reading old information.
With technology and the way we work changing all the time, much of what you said in 2016 may now be outdated.
Keep updating your content, especially your popular ones.
5. Optimize Your Blog Content
Over 55% of internet users are now using mobile devices to access the internet.
If your site is not optimized to be mobile-friendly, you are missing out on a huge chunk of your audience. Make sure your blog is accessible to mobile readers.
AB Testing is a great way to improve your conversion rates.
What Topics Should My Blog Cover?
To make a successful blog, you need to know who your audience is. Once you know who you’re writing for, you can create content that is relevant to them.
Your blog can appeal to both beginner and experienced developers.
Will you focus on writing long, detailed blog posts, or short, quick ones?
Before launching your new blog, it’s important to figure out your identity.
How Often Should I Update My Blog?
If only one person is creating content, it’s tough to update it every day.
If you have a team of writers or several freelance writers, you can probably post to your blog on a more frequent schedule.
No matter what the frequency of your posts is, consistency is key. If you post infrequently, people will lose interest in reading your blog.
The Dos and Don’ts of Blogging for Business
ProBlogger founder Darren Rowse shares several dos and don’ts for successful blogging.
- Decide what you want to achieve with your business blog
- Understand your buyer personas
- Conduct surveys and polls to know your readers
- Give your audience valuable, relevant content that helps them solve their problems, answer their questions and meet their needs
- Be engaging and personable
- Share your blog content with your audience by sending out a regular email newsletter
- Design is important, so make sure your blog is aesthetically pleasing.
- Create an impressive visual content
- Share your opinions and stories when relevant
- Blog with passion
- Don’t be scared to publish
- Don’t be too salesy
- Don’t write purely for search engines
- Don’t feed the trolls
- Don’t give up too quickly – building a successful blog takes time
Blogging can be a great way to improve your brand reputation and connect with customers. However, there are some important things to keep in mind when you’re blogging for companies. By following the dos and don’ts outlined in this post, you can avoid common mistakes and make sure your blog is a valuable asset to your company.