As a business owner, I’m always looking at how to boost SEO rankings. Good search engine optimization (SEO) can differentiate a business’s success and failure. If you’re looking to know how to boost SEO for your website, this guide will help you. Learn the different tactics you can apply to boost your SEO rankings.
How to Boost SEO: The Ultimate Guide
Improving your SEO can help your web pages rank higher on search engine results. This can result in more traffic to your site.
You can boost your website’s SEO ranking and get your pages closer if you don’t reach the top SERP. You will:
- As your domain authority in search grows, you can increase its overall visibility.
- A steady flow of high-quality traffic to your landing pages.
- Increase your conversion rate.
Website SEO is an ongoing process. Some of the SEO tips are one-time changes, while others will need to be revisited every 6 months.
Google search results are not a shortcut to success. This is unless you include pay-per-click advertising.
Pay-to-play may immediately get your site to the top in the SERPs, but it is not sustainable for maintaining that position. SEO is something you need to be serious about.
This how-to guide will help you optimize your website to improve your SEO rankings.
1. Track Metrics Using Google Analytics
You should start tracking your website’s activity with Google Analytics if you haven’t already.
While Google analytics can’t tell you exactly where you rank in SEO results, it can provide valuable insights into how people find your content.
You want to see that you are getting lots of organic search results visitors (instead of paid) and that they are highly engaged. This means:
- Site stays longer
- Multiple pages visited;
- Lower bounce rates
You can also track conversion rates on Google Analytics, which will allow you to see how organic visits convert.
There’s more than you can track here. You must first understand whether your SEO efforts are effective. This is where you will get your confirmation.
2. Get your SSL certificate
Google has long considered HTTPS to be one of its SEO ranking factors. BuiltWith data shows that only about 155 million more than 2 billion online websites have an SSL certificate.
Consumers are concerned about security and privacy. Installing an SSL certificate will increase your customers’ confidence in your website. It will also put you in Google’s good graces.
Zero SSL offers a free service to get one if you don’t already have one.
3. Improve the speed of your mobile pages
In July 2018, mobile loading speeds were added to the Google ranking signals.
With the rise of mobile, we knew that the Google algorithm would eventually start taking page load time into account. Page load times on mobile have now become a primary factor for SEO.
Google has made it clear that site speed (or the lack thereof) is a major factor in how high you rank in search results.
Ensure your webpage meets all of Google’s expectations for page loading speeds by bookmarking the Core Website Vitals. This tool will help you identify how well your pages rank in each of the four main categories of website quality.
Your speed and connectivity problems will be listed below. There are resources to help solve them for you.
This article will mostly focus on coding tips, but there are many other ways you can improve the speed of your WordPress site.
- Make sure you’re using themes and plugins that are coded properly.
- You can delete any themes, plugins, or media pages that are not being used and comments and backups from your database and server.
- Installing a caching plugin can make your blog load faster.
It’s also a good idea to ensure your hosting plan has enough resources for your needs.
4. Create a mobile-friendly design
A mobile site optimized for speed can load much faster than a desktop site.
It will speed up things since you won’t be trying to squeeze a lot of desktop-first content and design onto a smartphone screen, it will help your site rank higher.
Be careful. Mobile-first design does not mean creating a smaller version of the larger site for smartphone users.
According to our source, Google is against doing this and explains why.
“If you intend to have less content on your mobile pages than on your desktop, you should expect to lose some traffic to your site when it’s enabled for Mobile-First Indexing. This is because now, when Google is crawling your mobile site, it can’t read as much of it as it used to.”
It shouldn’t be there if you say it doesn’t matter that your content is only viewable on desktops. Your users won’t spend time on websites that have irrelevant or unhelpful information.
5. Make your website accessible
Core Web Vitals has made accessibility a central part of the SEO conversation.
Google will ping your site if you have any accessibility issues. However, this doesn’t make your website accessible.
Considering the rise in website accessibility-related lawsuits, you’ll want to take this seriously.
Inaccessibility will not only cost you visitors and a lower ranking in search engines, but it will also cost you a lot.
These are some ways to ensure that your website and all its content are accessible.
6. Optimize the Images
Optimizing your images is an important aspect of your page’s loading time. But there’s more to it than just compressing them.
HTTP Archive reports that the average mobile web page weight is 1917.5KB. Images make up a significant portion of this weight.
This is why large image sizes often cause slow pages.
These SEO tips will help speed up your website and improve your SEO ranking.
You can also add alt text to your most important images.
This is done for accessibility reasons. Another reason is to ensure your web page ranks in both the regular Google search and image search results and the search for “WordPress By the Numbers.”
You can help your SEO by providing accurate, descriptive Alt Text for your images.
7. Create quality content
While good website SEO is important, the quality of your content is even more important. If your visitors don’t like your content, they won’t stay on your site, and your search engine rankings will suffer.
How do you create great content? It all depends.
Consider the difference between a landing page that talks about your web development services versus a page that talks about the features of a blender.
Your website design service’s web page should:
- Explain why hiring a web design company is essential.
- What do your design services entail
- What they can expect from the results
- Include evidence in the form of portfolio samples or testimonials.
- Get information about the next steps and how to get in touch.
This page would be comprehensive and very useful. This page would be a good resource for business owners searching for “should I hire web designers near me” or “hire web designers near me.”
However, a product page would need to:
- Give a brief overview of the blender
- Show photos of the blender from different angles and different versions.
- Display the price
- Customers can add to the cart or save for later.
- Include technical specifications of the blender
- Recommend related products
- Display customer ratings and testimonials.
A shopper wouldn’t want to be directed to a page that looks like it is from your services.
Great content must be well-written and match the expectations and search intent. Your visitors will stay longer if you can do this, which will improve the page rankings.
8. Make your content easy to read and scan
It is important to include the necessary details in the right format so that a page’s contents are valuable to visitors. The structure is also important.
You want to ensure that every page is easily readable by humans. This means:
- Sentences and paragraphs that are shorter
- For longer pages, a linkable table of contents
- Header tags for every few hundred words
- Throughout, descriptive and supporting imagery
- Text callouts such as blockquotes or bolded phrases.
You’ll see more visitors read your pages if they are less intimidating and can be scanned for a quick overview.
To improve the readability of your website pages, you can use Hemingway. Copy the page’s text into the editor and follow the suggested suggestions.
Your page needs to be readable by Google’s bots, but they’re not sophisticated enough to read your content.
To tell Google about your pages, you need to use the meta tag and H1-H6 headers.
Yoast website SEO plugin can be used to analyze the scannability and readability of each page on a WordPress site.
9. Make title and meta description tags that attract visitors
The preview of the search results must be compelling enough to draw people into your great content. Google will notice if you get more clicks to your website from search.
They can’t be just simple clicks. Google will penalize your page if it notices that you are getting a lot of traffic to your site, but that traffic drops instantly after they see the content.
Your goal is to avoid clickbait-y meta descriptions and title tags and make them clickable.
The length is the first thing you should focus on. Google gives you only a limited amount of space to present your pitch.
There are many tools available, but I prefer Mangools SERP Simulator.
You can play with your URL, meta description, and title tag and watch it fit the allotted space in real-time. It can also be compared with pages that rank for the keyword you are trying to find. This can be very useful. If those sites make it to the first SERP, they are doing something right.
Another thing to consider when writing click-worthy titles is how engaging they should be.
10. Each page should have one focus keyword
You can’t add a keyword tag on your page, and Google will automatically rank it for it. This is not keyword optimization.
Instead, you should choose one keyword per page and then write the content around that keyword. It’s more about establishing a clear focus and then thoroughly explaining the topic matter on the page.
It would help if you remembered, however, that to increase your chances of ranking for the keyword, you need to be relevant to your brand and useful for your audience. Your site must also be able to compete in this search.
Optimizing for your focus keywords will come naturally if you are writing great content that answers visitors’ questions and addresses their concerns. The same applies to any related keywords that you might wish to target. The keywords will naturally appear as you write the content for each page.
11. Only use trusted external links
Backlinks are a key reason why business owners are so obsessed with getting backlinks. We’ll get to it soon.
It’s also important to consider when you choose external links to add to your site.
Linking to trustworthy sites can help your site appear more credible.
It works both ways. A bad reputation can cause harm to your website if you create links to websites that contain misinformation or pose a security risk to visitors.
Ensure every external link you use to your website is reliable and necessary. If it is not, you should get rid of it.
12. Get your page listed as the featured snippet
In this post, I stated that pay-per-click advertising is the only way you can speed up the SEO process and get to the top of Google. This is not true.
As we’ve seen, optimizing your images for Google Images searches can help your site reach the top of search results. Optimizing your page with structured data can help you land a spot in the featured snippet.
This page from Bankrate answers the question, “How do you get a loan?”
Structured data alone will not instantly get your website into the featured space. The content must be as good as possible, and the structured data must be well written.
Schema.org was designed to help you choose the right category and create structured data for it.
This will allow you to create the microdata necessary for pages. Structured data, such as structured data, wouldn’t be beneficial for an About page. However, a lengthy blog post explaining a step-by would be more beneficial.
13. Get quality backlinks
Google considers backlinks to your website a sign that your site is authoritative and share-worthy.
You can’t get a lot of backlinks by cheating in SEO. They must be from trustworthy sources and relevant. Bartering or paying for backlinks is not usually a good idea. Visitors won’t click on your backlink if it doesn’t naturally fit into their site’s content.
There are many ways to build a backlink collection that generates domain authority and improves your SEO ranking.
Be active on social media to become an authority: The rule is that at least 80% of your posts should not be promotional. You’ll get more meaningful engagement if you share content from different sources that are relevant to your audience. Eventually, this will make your content more prominent and encourage people to share it on social networks.
Google will consider this when ranking your website: What social signals are coming in from your brand?
Be recognized as an expert: You don’t have to be an influencer to make people think you are an expert in your field. It all comes down to your reputation.
You can leverage your reputation to secure speaking gigs and grow your authority. Please make sure they are relevant to your work. Look out for podcasts, webinars, and conferences in your field that seek experts.
Become a guest blogger: If public speaking is not your forte, that’s fine. Instead, focus your attention on guest blogging gigs.
You can increase your brand’s visibility by writing quality content for authoritative websites, regardless of whether you get paid. Google will also pass this authority onto your website.
14. Refresh the content
This applies to all content on your website, even the most popular pages.
Look at your Google Analytics data to see if your site is gaining traction. You might find pages that no one seems interested in or that bounce from all the time.
To find out which pages are performing poorly, use Google Analytics.
Ask yourself these questions:
- Is this page a necessary part? If not, you can likely scrap it and remove one distraction from your site.
- What can you do to make this page more valuable and relevant for your audience?
It’s reasonable to expect that the most popular pages of your website will become outdated or irrelevant within a year. It’s a good idea also to refresh these pages.
It’s easy to do this. Search Google for your keyword focus. Look through the top five results to see what information is missing from your post. Update it as needed.
It is also important to get rid of anything irrelevant or outmoded.
15. Monitor the Google Search Console regularly
Last but not least, Google Search Console is something you should be aware of.
This article contains valuable information that will help you understand why your site may not rank as high as it should. There are issues related to:
- Mobile usability
- Core Web Vitals
You will also find data about how well your site ranks overall. This information is located under the Performance Tab:
This will allow you to identify:
- What search terms are people using to find your site?
- What search terms are you ranking for but not showing up for?
- What search terms are giving you the most traffic but not a lot of ad impressions?
- What keywords are you ranking low for, and what keywords could you improve upon.
This will provide tons of information about the performance of your organic search. The clicks and impressions tabs are especially helpful.
Next, prioritize the pages not bringing in high-quality traffic to your site.
By following the tips on how to boost SEO, you can easily improve your ranking in search engines. Be sure to keep an eye on Google Search Console for any potential problems with your site. With a little effort, you can see big results from small changes!