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June 30, 2022

If you’re looking to get your brand in front of millions of potential customers, advertising on Hulu is a great option. But how much does it cost to advertise on Hulu? This blog post will give you all the information you need to make an informed decision.

What are Hulu Ads? How Effective are They?

Hulu Ads are short commercials that play before, during, and even after the content users stream through Hulu. The ads may differ depending on the user’s location, interests, and other factors. However, users who have the commercial-free plan will not see any ads.

These 15-, 30-, or 60-second spots are played before, during, or after a TV show and allow you to reach an attentive, captive, and receptive audience of viewers.

Since on-demand has overtaken regular cable television, these advertisements are superior in many ways to television commercials.

According to Hulu’s research, Hulu’s ad platform is highly effective in terms of brand awareness. The research shows that advertisers see significant lifts in ad awareness, message association, and purchase intent. These lifts are rising yearly, indicating that Hulu’s ads are becoming more and more effective.

The study found that ad recall, brand awareness, and brand favorability increased when consumers were exposed to ads.

how much does it cost to advertise on hulu (Source)

Here’s data to back this up:

  • 40% of people who use Hulu are more likely to have booked a hotel reservation than those who don’t. Maybe it’s because they have more expendable income, but seeing advertisements for beautiful destinations while watching your favorite show certainly doesn’t hurt.
  • A 53%+ increase in ad recall, and an average of $298,000 in profits, are the results advertisers are seeing from running ads on Hulu.
  • In financial services, ad recall was 33% higher, and sign-ups were 40% higher than average. This proves successful throughout the sales cycle.

The benefits of using Hulu ads for marketing are numerous.

Hulu offers online video streaming services e.g. movies and TV shows. Their biggest advantage is that users can watch shows that aired as recently as the night before.

Hulu’s biggest advantage is that you can watch shows that aired as recently as the night before. This makes it a great option for keeping up with your favorite television programs. Hulu also offers movies and television shows so that you can find entertainment for any mood.

With your live TV streaming subscription, you can watch your favorite shows and movies as they air live.

If you watch a lot of TV shows, you’ve probably seen one of hulu.com’s commercials.

Paying for a commercial-free plan doesn’t mean you’re completely ad-free. Some shows, like those on ABC, still require ads to be shown before and after episodes. This isn’t ideal, but it is what it is.

And, if watching a show live, the advertisements on Hulu will take the place of the channels’ regular advertising.

Before, you were required to work directly with a rep at hulu.com to advertise on their platform.

However, soon, that is getting changed, as Hulu is developing a self-serve advertising platform for their channel, which is currently taking beta analyzers.

This upcoming new advertising format is intriguing, and if you can connect with your target audience here, it’s only logical to begin preparing now!

This blog post will cover everything you need to know before advertising on Hulu.

How Much Does It Cost To Advertise On Hulu?

Hulu ad is more affordable than you might think. Rates have averaged around $30-40 per thousand impressions, but recently it’s been closer to $20. This makes Hulu a great option for businesses of all sizes.

This is likely because more people are using Google’s paid search platform and because ads are staying up for longer, meaning advertisers are paying less per click.

Hulu has been working hard to build relationships with ad agencies, so their CPMs have dropped significantly. This means that we can expect to see a wider variety of spots on Hulu in the future.

How Brands Buy Ads from Hulu

Hulu offers brands a chance to advertise on their platform to provide measurement insights. You can purchase ads through Hulu, which will give you access to detailed information about how your ad performed. This data can help optimize your ad campaigns and improve your overall marketing strategy.

Below are the three ways to buy ads on Hulu, 

  1. Buy ad spaces directly from sales teams 
  2. Programmatic buys
  3. You can request an invite through their self-service platform, which is invitation-only.

Programmatic guaranteed Ads

Programmatic advertising, or ads bought through a team working directly between agencies and platforms, provides advanced features, such as local or national targeting, enhanced reporting, and fixed (not fluctuating) prices.

Programmatic Guaranteed (Reserved Buys) Ads allow you to target your ideal audience with precision and measure the performance of your ad campaigns with robust reporting. You’ll know exactly when and where your ads showed and be provided with detailed insights that help you optimize your campaigns for maximum ROI.

You can count on guaranteed buys to give you the visibility and reach you need and expect.

Certain types of advertising on Hulu can’t be bought through programmatic means, such as pausing and choosing which video to watch.

For these types of ads, Tinuiti makes reserved buys for our clients from opportunities that are only available through Hulu directly. This ensures our clients have the best chance at success with their campaigns.

At Tinuiti, we work with our clients to determine which ad types best suit their business goals and advertising objectives. We also help ensure that their creativity meets Hulu’s requirements. This way, our clients can make the most out of their campaigns on Hulu.

Hulu Self-Service Ads 

Hulu’s new self-serve ad platform is a great way for brands to access ad inventory directly. With a modest $500 campaign minimum, it’s a great option for those looking to get started with Hulu ads.

These ads are a great way for small businesses to get OTT advertising.

One drawback to using the self-serve ad-buying tool is that your reports will only show impressions, not where your ad was placed.

Advertising Options At Hulu

Hulu advertising costs will vary greatly, depending on how you advertise. Each option has its pros and cons, and it’s important to understand them before making your decision.

Custom advertising abilities

Hulu’s advanced targeting techniques can help you measure your advertising campaign results and drive sales. With this method, you can reach a digital-native audience that is increasingly difficult to reach through traditional channels.

50% of users on Hulu never see advertisements on tv.

You can still find your target audience by using the following features:

Each of these factors is important when launching an advertising campaign.

Take a look at some of the other benefits of this marketing technique:

Premium programming

This form of advertising is automated and data-driven, which means that the following experiences are enhanced to be measurable. This makes it easier to track your progress and see how effective your campaigns are.

With Hulu’s self-service advertising platform, you have the flexibility to tailor your ads to best suit your needs. This allows you to use data-driven automation for a more efficient and effective ad campaign.

All of these factors lead to a successful marketing campaign.

Conclusion

So how much does it cost to advertise on Hulu? The cost of advertising on Hulu will vary depending on several factors, including the size and scope of your campaign. However, you can expect to pay anywhere from $10-$30 per thousand impressions (CPM). So, if you’re looking to reach a large audience with your ad campaigns, Hulu is a great option.

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