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June 30, 2022

If you’re anything like me, you may have heard of the inbound methodology but aren’t quite sure what it is or what each stage entails. What are the stages in the inbound methodology? This blog post will discuss the phases of inbound marketing methodology in detail.

Inbound Marketing Methodology Explained

By understanding how potential customers are moving through the sales pipeline, marketers can make changes to create a smoother and more seamless buyer’s journey.

So, what are the stages in the inbound methodology? The Inbound Methodology divides the sales process into 4 key steps: Attract, Convert, Close, and Delight.

The inbound sales methodology has been updated recently to provide a better customer experience. 

Consumers’ buying habits have changed over the years, forcing businesses to adapt quickly.

Today, consumers want the ability to research and make purchasing decisions on their terms.

Today, 79% of consumers have purchased something online using their mobile devices. That would have been unheard of just a few years ago.

How can businesses adapt to these changing consumer preferences? Well, one answer is fairly simple: Inbound marketing.

The inbound marketing methodology is the best way to connect with customers and meet their needs. By creating relevant content, such as blogs, social media posts, ebooks, guides, and emails, companies can provide a great customer experience that meets their specific wants and needs.

An Inbound Methodology is a customer-centric approach that focuses on creating helpful, relevant content that answers common questions and addresses pain points throughout the buyer’s journey. This helps evolve the buying experience into a more seamless and touchless process.

Are you still confused about what all these changes mean? Or how your business can switch to an inbound strategy?

Inbound marketing is a strategy where marketers use content to generate leads. In today’s digital age, it is more important than ever for brands to be educators in their space.

What Are the Stages in the Inbound Methodology

There are four phases of Inbound Marketing: attract, convert, close, and delight. There are tried and true methods that you can follow to make each of these steps successful.

It’s important to consider when you take your marketing actions and who your target audience is. We’ll discuss that more in the next section.

In inbound marketing, you attract customers through relevant and helpful content and interactions rather than through traditional advertising.

It’s not just a gimmick but a new strategy for selling. But, if you want to get the most out of it, you must understand how it’s supposed to work.

In inbound marketing, brands do not advertise or promote themselves but rather draw their audience to them.

Rather than bragging about themselves, companies are now offering something of value to their audience.

But what can you do to stand out from the crowd?

How can you convince people to pick up the phone? The Inbound Marketing strategy has a clear path to converting visitors to leads to customers.

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Stage 1: Attract

The first step in the inbound marketing process is attracting potential customers or leads to your business.

If you want customers, you need to publish content that is helpful to your target audience. This could mean creating blog posts, videos, social media posts, and more. By showing your customers that you’re a knowledgeable and helpful company, they’ll be more likely to do business with you.

Some of the most useful and popular types of content for customers are: – How-to Guides – Lists of Top Companies – Reviews – Comparisons – Guide.

In a nutshell, it’s everything your audience finds useful and exciting.

What are some common questions your customers have about your product, service, or the industry in general?

Inbound marketing can narrow your focus to only a specific niche, which allows you to hone in on their pain points, interest, and other relevant details.

Publish relevant, valuable content for your target market, search engine optimization and promoted to your target audience.

Stage 2: Convert 

Lead generation aims to collect a visitor’s information, such as their email address and phone number. Once you have this information, you have effectively created a new lead.

Once you have collected this personal info, you have generated new sales opportunities.

Gathering the contact information for your lead list can be quite difficult. Users are wary of giving out their information due to fears of being bombarded with unwanted emails.

To persuade your prospect to call you back, you need to offer them something valuable. A free consult, a free consultation, or a free quote are all good ways to do this.

Your secret to getting customers on the phone is to offer them something enticing. Think about your industry and company’s unique selling points and what value you could offer to potential customers.

Your best bet is to create offers that speak to your customers’ specific needs. This way, you can ensure that you’re providing them with the value they can’t find anywhere else.

Stage 3: Close 

At this point, you want to move all your leads into the next stage of the sales funnel. Continue to deliver valuable content to them as they get closer to being customers.

Your potential client is smart; if they realize you called to get them on the phone, they will run away.

In inbound marketing, you should always be focused on helping your customers.

Don’t bombard your lead with too many emails and phone calls. This can make them lose interest in you.

Be persistent, relevant, and polite.

If you’re looking to close more leads and improve your customer relationships, consider using HubSpot CRM. It’s a powerful tool that can automate your processes and help you stay consistent.

You’re missing out if you’re not already using lead tracking software. With a free tool like Hubspot, you can track which of your inbound marketing efforts lead to sales and which aren’t.

Stage 4: Delight

Word of mouth is the best kind of advertising.

There is no better marketing than word-of-mouth recommendations from happy customers. Not only does it have benefits that multiply, but it all starts with delighting your customers and giving them a great experience.

Unfortunately, the delight stage is the most inbound marketers tend to overlook.

Failing to capitalize upon referrals and your growing customer base is costing you a lot of money.

Delighting your clients has a positive impact on your bottom line. Therefore, you should stay in touch with them.

You can encourage them to recommend you to others by engaging them in various digital ways, such as through online surveys and newsletters, and by personalizing your product offering.

The “secret weapon” here is using social media channels to “maximize” your chances of connecting with a prospect. Monitor these platforms for the best time to reach out.

Conclusion

What are the stages in the inbound methodology? The Inbound Methodology divides the sales process into 4 key stages: Attract, Convert, Close, and Delight. Each stage is important and should be given the attention it deserves. If you’re looking to attract more customers and grow your business, I recommend giving the inbound marketing strategy a try!

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