In his book Influence: The Psychology of Persuasion, Robert Cialdini said, “We view a behavior as more correct in a given situation to the degree that we see others performing it.”
We buy products endorsed by athletes and celebrities because we want to look and perform like them. We trust user reviews because they have experienced the products and services. We tend to accept the opinions of others simply because of our lack of experience. So whether consciously or subconsciously, people with perceived authority have an influence on us.
In this episode, you will learn how to build your authority engine for your business using social proof so you can extend your influence and reach and reap the benefits for your business.
In This Episode:
– The 6 Types of Social Proof
– The 5 Stages of Buyer Awareness and the types of content that you need for each stage of your funnel
– How to leverage your authority to attract new customers and unlock new levels of growth in your business