Ep. 10: Shortcuts to Building a $1M Software Business
Discover the key steps to building a successful software business, from validating your idea and creating a minimum viable product, to developing a winning go-to-market strategy and building an award-winning customer success model.
Ep. #9: How to Build an Award-Winning Customer Success Model
It’s no secret that businesses need an exceptional sales and marketing strategy to be successful. But in today’s environment where customers have endless options, sales and marketing alone aren’t enough to cut it. Customer acquisition cost has steadily increased over the past decade. So the question becomes, what else can businesses do to succeed? The […]
Ep. #8: The UX Is Critical For Your Product with Derrell Johnson
If you look at Apple and the products and services they develop and release, you’ll see that they’re a brand that prioritizes user experience. This principle embodies what Steve Jobs meant when he said, “Design isn’t just what it looks like and feels like. Design is how it works.” Joining Patrick in today’s episode of […]
Ep. #7: How To Leverage The Power Of Branding with Nathan Stout
Jonah Sachs said, “Your brand is a story unfolding across all customer touchpoints.” It means that your brand is more than just your logo, the colors you choose, or your website. Instead, your brand is the collection of everything that creates a desired experience for your customers. Great companies embody the power of branding. Joining […]
Episode #6: How to Build an Authority Engine Using Social Proof
In his book Influence: The Psychology of Persuasion, Robert Cialdini said, “We view a behavior as more correct in a given situation to the degree that we see others performing it.” We buy products endorsed by athletes and celebrities because we want to look and perform like them. We trust user reviews because they have […]
Episode #5: Patrick’s How to Build a Winning Go-To-Market Strategy
What is the most important startup activity for any software business? Building and executing a winning go-to-market strategy. How do you do that? With Patrick Parker’s super insightful 9 Step framework. In this episode, Patrick will walk you through the critical components required to see customers flocking to you, credit cards in hand. Learn how […]
Episode #4: Building an Authentic Sales Org. w/ Patrick Micklewright
How can software take your business to the next level? By remaining authentic. Join host Patrick Parker as he interviews long-time friend and business colleague, Patrick Micklewright, on the fundamentals of building your first sales organization. Learn the value of consistency, ‘keeping it real’, and how to break down barriers of transparency to achieve scale […]
Ep. #3: Build A Successful MVP w/ Piyush Pamecha
LinkedIn founder Reid Hoffman once said, “If you’re not embarrassed by your first iteration, you launched too late.” Many founders make the mistake of investing a great deal of time and effort into perfecting their product before launching, only to realize that nobody cares about it. So how do you avoid the same mistake? First, […]
Ep. #2: 3 Steps to Nailing your Ideal Customer Profile
To be a highly successful business person, you must understand who you wish to serve. That includes identifying the demographics and psychographics of your ideal customer. How do you do that? In this episode, Patrick describes three steps to nailing your ideal customer profile (or ICP). If you follow these steps, you’ll be on your […]
Ep. #1: How to Validate Your Software Idea in 30 Days or Less
In software, most entrepreneurs unknowingly fail before they ever write a single piece of code. Avoid making the same mistakes. In this episode, Patrick walks you through a crash course on how to validate your software idea in 30 days or less, using the same framework he uses to build 7 and 8-figure products. Patrick […]