Every successful business starts with an idea. So you've identified a problem in the market and you're working to develop a solution in the form of either a product or a service. What are the next steps? In this episode of Guaranteed to Grow, Patrick will recap the last nine episodes that cover...

It's no secret that businesses need an exceptional sales and marketing strategy to be successful. But in today's environment where customers have endless options, sales and marketing alone aren't enough to cut it. Customer acquisition cost has steadily increased over the past decade. So the...

If you look at Apple and the products and services they develop and release, you'll see that they're a brand that prioritizes user experience. This principle embodies what Steve Jobs meant when he said, “Design isn't just what it looks like and feels like. Design is how it works.” Joining Patrick...

Jonah Sachs said, “Your brand is a story unfolding across all customer touchpoints.” It means that your brand is more than just your logo, the colors you choose, or your website. Instead, your brand is the collection of everything that creates a desired experience for your customers. Great...

In his book Influence: The Psychology of Persuasion, Robert Cialdini said, “We view a behavior as more correct in a given situation to the degree that we see others performing it.” We buy products endorsed by athletes and celebrities because we want to look and perform like them. We trust user...

What is the most important startup activity for any software business? Building and executing a winning go-to-market strategy. How do you do that? With Patrick Parker’s super insightful 9 Step framework.  In this episode, Patrick will walk you through the critical components required to see...

How can software take your business to the next level? By remaining authentic.  Join host Patrick Parker as he interviews long-time friend and business colleague, Patrick Micklewright, on the fundamentals of building your first sales organization. Learn the value of consistency, ‘keeping it...

LinkedIn founder Reid Hoffman once said, “If you're not embarrassed by your first iteration, you launched too late.” Many founders make the mistake of investing a great deal of time and effort into perfecting their product before launching, only to realize that nobody cares about it. So how do you...

To be a highly successful business person, you must understand who you wish to serve. That includes identifying the demographics and psychographics of your ideal customer. How do you do that?  In this episode, Patrick describes three steps to nailing your ideal customer profile (or ICP). If...

In software, most entrepreneurs unknowingly fail before they ever write a single piece of code. Avoid making the same mistakes. In this episode, Patrick walks you through a crash course on how to validate your software idea in 30 days or less, using the same framework he uses to build 7 and...