If you’re like most people, coming up with pricing plan names is not at the top of your list of fun things to do. In fact, it can be downright daunting. But it doesn’t have to be! With a little creativity and some inspiration from real-world examples, you can come up with clever pricing plan names that will set your business apart from the competition.
Pricing Plan Names
Pricing plans are typically named according to the features they include or the target market they are meant for. For example, a company might have a “basic” plan for individual users and a “pro” plan for businesses.
The names of pricing plans can also be used to convey the value proposition of the product. For example, a company might have a “free” plan for basic users and a “premium” plan for power users.
SaaS Pricing Page Examples
Most software as a service (SaaS) companies price their offerings based on tiers.
Pricing your software doesn’t have to be complicated. In fact, using a simple pricing structure can be the easiest way to help your potential customers understand how much they’ll spend. By breaking down the cost into manageable chunks, you can give them a clear picture of what they’re getting for their money.
Pricing plans that are simple and easy to understand are important best practices. If your potential customers have a hard time understanding which plan to choose or how much it will cost, you’ll have a harder time converting them into paying customers.
Your pricing can make or break your company and is a key part of your revenue growth. However, it’s often the most overlooked aspect of your strategy.
Most startup founders tend to base their pricing structure on competitors, making small tweaks here and there.
Pricing pages are often overlooked by marketers.
At my previous company, two of the main drivers of revenue were:
- Improvements to pricing strategy
- Improvements to pricing page design
We adjusted our pricing and strategy, which dramatically increased our overall revenue.
The design of our pricing page had a significant impact on conversion rates, with more visitors opting for annual plans rather than monthly ones.
So, if, like many SaaS businesses, your pricing page has been ignored for a while, you’ve come to the right place. Here, we’ll share 18 of the best examples of effective and well-designed pricing pages we’ve come across.
“Good artists copy, great artists steal.”
The best time to update your pricing page was yesterday. The second best time is TODAY.
If you’re looking for some inspiration on how to design your own SaaS pricing page, these examples are some of the best in the business. Take a look and see what you can learn from these amazing examples!
1. MarketMuse
2. Sortly
3. SparkToro
4. Buffer
5. The New Yorker
6. Mailchimp
7. OneFleet
8. Zapier
9. ConvertKit
10. Ahrefs
11. Notion
12. Jira
13. Slack
14. Fellow
15. Booksy
16. FLG
17. GroundHogg
18. GoSquared
SaaS Pricing Plan Names That Convert
As a copywriter, it makes sense that I should talk about the importance of using the right words to name your price packages. After all, words can be powerful weapons that persuade your audience to buy from you.
There is no one right way to write pricing plan names.
Each company will have its own specific terminology, and this will reflect the tone and voice used throughout your marketing materials.
If you want to maintain a consistent tone of voice with your buyers, it’s important to use the same language throughout your content. Using business jargon in a friendly and relatable conversation can be jarring and off-putting for your buyer.
Why SaaS Pricing Names Matter
By clearly communicating the hierarchy of your price plans to potential customers, you can show them the value of each tier. This can help them decide which plan is the best fit for them.
Because that’s ultimately what you’re offering – something of value.
The different plans should be named in a way that communicates the value of each tier. You can think of each price level as a club, where each appeals to a different type of customer.
The goal is to make the potential customer want to join the most expensive “club”, without making the lower-priced options seem worthless.
Examples of Effective SaaS Pricing Names
Recently, Freshbooks decided to take a fresh approach to its pricing structure. They removed the tree-themed names and replaced them with clear, transparent titles.
Look at their new pricing page.
Now compare it to the old one.
This new naming structure helps people who may not be familiar with tree types and how they are related to these pricing tiers. Additionally, it’s more in line with the language we use to describe a software company.
Instead of the old “Mighty Oak” which was the most expensive plan, Freshbooks now offers a more customizable service option. The name suggests that the buyer can choose the features that best suit their needs.
That’s far more effective (and easier) than trying to pitch an oak tree to an accounting department of a large corporation.
How to Name Product Tiers
When it comes to naming your product tiers, I prefer to keep things as simple as possible. You can simply use letters and numbers for their names.
- Beginner
- Intermediate
- Advanced
- Expert
- Standard
- Premium
- Enterprise
- Package 1 / Plan A
- Package 2 / Plan B
- Package 3 / Plan C
You can also have tiers based on the size of the products.
- Nano
- Micro
- Mega
- Giga
You can also use plant and animal life to name your product tiers. For example, you could name them according to how quickly customers want results.
In which case, you might be able to use the speed of animals like:
- Hare
- Antelope
- Cheetah
You can also use growth tiers, in this case, the size of a plant:
- Seed
- Shoot
- Sapling
- Tree
You can also go with a more professional tone:
- Essential
- Team
- Corporate
Product Attributes for Naming Product Tiers
One thing to consider is that product tiers may change over time. If you define your tiers based on a product attribute, make sure to choose an attribute that is unlikely to change.
For instance, in gasoline, it is very common to have the octane in the tier levels, like how Shell does it:
- Shell FuelSave 95
- Shell FuelSave 98
Coming up with names for your product’s different pricing levels can be a real headache. You’ll want to offer customers a few choices, but you don’t want to overwhelm them.
And on top of that, they should sound good!
Modifiers can be especially useful when you first start your business. After some time has passed, you may realize that you need to create a plan that falls somewhere in between your original plans.
Let’s imagine starting with three different plans:
- Starter
- Premium
- Elite
Now maybe you realize that the $50 Premium plan is too far away from the $100 Elite plan and you need something in between.
You can create a new tier of service, but giving it a different title doesn’t do enough on its own. This is when modifiers come in, like say “Premium Pro”.
Examples of SaaS Pricing Names
The tiered pricing of Zoom is simple yet effective.
Steer clear of the words “Basic” or “Standard” in paid subscriptions. Unless the package is really basic, it doesn’t give your customers a good feeling.
- Basic or Lite
- Professional
- Business
- Enterprise
Precious metals are a great way to represent value for your tiers:
- Bronze
- Silver
- Gold
- Platinum
American Express uses precious metals in its credit card tiers but they can get a little confusing with:
- Platinum Credit Card
- Platinum Reserve
- Platinum Card
- Centurion
Other than precious metals, you can also use gemstones to denote different levels of your product tiers, as Amway does. This creates a clear visual hierarchy for your customers and helps them understand the value of each level.
- Ruby
- Sapphire
- Emerald
- Diamond
- Double diamond, triple diamond, founders diamond, etc.
In the banking industry, these are the most common pricing tiers:
- Priority
- Premier
- Privilege
- Private
Priority members typically have access to priority customer service, Premier members may get exclusive offers and invitations, while Privilege members may get special rates on products. Private members usually get a dedicated account manager and other personalized services.
Conclusion
If you’re looking for clever pricing plan names, check out our examples of real-world pricing plans to help inspire your own. With a little creativity and some inspiration from these examples, you can come up with clever pricing plan names that will set your business apart from the competition.
