Discover the key steps to building a successful software business, from validating your idea and creating a minimum viable product, to developing a winning go-to-market strategy and building an award-winning customer success model.

It’s no secret that businesses need an exceptional sales and marketing strategy to be successful. But in today’s environment where customers have endless options, sales and marketing alone aren’t enough to cut it. Customer acquisition cost has steadily increased over the past decade. So the question becomes, what else can businesses do to succeed?  The […]

If you look at Apple and the products and services they develop and release, you’ll see that they’re a brand that prioritizes user experience. This principle embodies what Steve Jobs meant when he said, “Design isn’t just what it looks like and feels like. Design is how it works.” Joining Patrick in today’s episode of […]

Jonah Sachs said, “Your brand is a story unfolding across all customer touchpoints.” It means that your brand is more than just your logo, the colors you choose, or your website. Instead, your brand is the collection of everything that creates a desired experience for your customers. Great companies embody the power of branding.  Joining […]

In his book Influence: The Psychology of Persuasion, Robert Cialdini said, “We view a behavior as more correct in a given situation to the degree that we see others performing it.” We buy products endorsed by athletes and celebrities because we want to look and perform like them. We trust user reviews because they have […]