7 Ways to Optimize Content Marketing for Startups

June 13, 2022

As a startup, you know that content marketing is essential to your success. But what you might not realize is that your content doesn’t have to be original to be effective. In fact, repurposing your existing content can be a great way to get more mileage out of your hard work and reach new audiences. Here we share 7 valuable tips on how to optimize your content marketing for startups.

Content Marketing for Startups: Key Things to Keep in Mind

There are a few key things to keep in mind when it comes to content marketing for startups.

First, it’s important to understand your audience and what kinds of content they are interested in.

Secondly, you need to make sure that your content is high-quality and informative to keep people engaged.

Lastly, it’s important to be consistent with your content marketing strategy to see results.

What Is Content Marketing?

Content marketing is the creation of content that is relevant to your audience and is consistent in quality and tone.

It is information that provides value to your prospects—and ultimately, your company.

Posting just to post is not content marketing. Instead, post to interact, engage and leave your viewers wanting more.

Content marketing is one of the most effective forms of digital marketing, and according to a recent study, 90% of businesses use some form of it.

When it comes to marketing your startup, you have to consider both offline and online options. Local marketing is important, but you also need to expand your reach by marketing online.

When you have your website and social media channels up and running, you might not be sure what to do next in terms of creating an online marketing plan. Content marketing can play a vital role in your startup marketing strategy. By creating engaging and informative content, you can attract new customers and keep them coming back for more.

Content marketing is an essential component of any successful marketing plan.

Content marketing is a cost-effective way to reach your target audience, including both everyday consumers and businesses. It is an effective form of marketing that can help you achieve your primary and secondary marketing goals.

Why Content Marketing Matters for Startups

Marketing strategies like content marketing are cost-effective, and they don’t just include having a business’s blog.

Content marketing is the process of creating and disseminating relevant content to attract a defined target audience.

According to CMI, 72% of marketing professionals say that using content in marketing campaigns leads to increased customer engagement.

By producing valuable content that appeals to your audience, you can reach people who’ve never heard of your brand before.

Content marketing is an effective way for startups to build their brand, generate new sales, and expand their reach.

Through writing and publishing high-quality, keyword-optimized blog posts, your startup can reap the benefits of increasing its online visibility, building its brand, and generating more sales.

So, you’ve decided to start your own company and things have been going pretty well, but how do you attract customers?

Content marketing is a great way to boost sales and reach more customers.

Marketing your startup is incredibly important, and content marketing is a great way to do it.

It can be hard to decide which content marketing strategy for a startup is the best. Today, we’ll walk you through the best practices for your startup marketing.

Why Do Startups Need Content Marketing? Where Do I Begin?

Don’t worry about feeling intimidated about starting your content strategy. Just take it one step at a time and before you know it, you’ll be an expert.

Content marketing is an essential piece of any startup’s marketing strategy. It allows you to connect with customers and create valuable, long-lasting relationships.

Here are a few tips for getting started with your content marketing strategy.

  • As a new business, you will need to decide how much of your marketing dollars will be spent on content marketing. Because content is such an effective form of advertising, you may want to invest more heavily in this form of promotion.
  • Decide where the most opportunity for growth is, and what kind of content is best suited for that. You should also evaluate where the most potential is for growth, and what sort of supporting material will make that happen. Determining between focusing on content for raising brand awareness, educating your audience, or promoting your product is essential for developing your content strategy.
  • Hire a team to help you execute your content strategy. If your budget doesn’t allow for hiring a full-time writer, then look into freelance writing or hiring a digital marketing agency.

Once your team has identified your north star, it’s time to start strategizing. Read on to find out more about how you can create a content marketing strategy for your brand.

What Types of Content Can Startups Create?

Content comes in many forms. Some common types of content that you can add to your marketing strategy are:

  • Blog articles: Use them to engage your prospects, share information, answer their questions, and position yourself as a thought leader.
  • Case studies: Explain how working with you or buying your product can help the consumer or client, especially if it’s for B2B companies.
  • Lead magnets: These gated materials are hidden under forms, which encourage people to submit their information before accessing them.
  • Email content: Send out email newsletters, share company news, offer discounts, or send any other form of an email to your lead list.
  • Sales-driven content: This content is for answering common questions, explaining complicated processes, and showing your product expertise.
  • Social media: Post a variety of engaging content on your social media account, including images, videos, and other types of media.
  • Podcasts: Podcasts allow you to share information, host interviews, and offer tips to your audience in an auditory way.
  • Videos: Use these videos to give updates on what your business is doing, to develop how-to videos, or show people what services you offer.

How to Create Your Content Marketing Strategy

No content strategy is the same. Some businesses invest heavily in SEO, others focus on social media, and others use email. Some focus solely on video.

There is no one size fits all approach to content marketing. Instead, you should examine your goals, audience, and budget to determine which channels, and which types of marketing, will be most effective.

Below, we’re going to show you how to build a customized content strategy.

1. Outline Your Goals

Before you can start creating content, you need to figure out what you want to accomplish. Are you looking to increase traffic to your blog?

Are you trying to increase revenue, generate leads, or increase your brand’s awareness?

Knowing what you’re looking to achieve will help you determine the best strategy. For instance, if you’re trying to increase traffic organically, you may want to focus on things like content marketing, guest posting, and search engine optimization.

If your goal is for your brand to be known, then you might want to consider creating podcasts and videos. This can help you reach a larger audience and form a stronger bond with potential customers.

2. Define Your Audience

While it’s great to use video as a marketing tool, you need to make sure that your target audience is spending time on YouTube. Otherwise, your video marketing efforts will be in vain.

When developing your social media strategy, it’s important to consider who you’re targeting. Just because a social media platform is popular with teens doesn’t mean it’s right for your business. If your target market is older, then it’s probably not the best platform for you.

Understand who you’re talking to. Where do they hang out?

Are they the type who researches everything thoroughly before making a purchase, or are they more spontaneous and like to buy on impulse?

The answers to these questions can help you decide which marketing strategies are most effective for reaching your target customers.

3. Review Your Budget and Bandwidth

While working with celebrities like Justin Beiber or launching your professional podcasts might sound great, they might not be feasible for your budget or resources.

How much are you willing to spend on your content marketing efforts? Are you hoping to see a return in 4 or 12 months?

How does this affect you in terms of your continued investment and time?

Once you’ve figured out how much you can spend on marketing, it’s time to figure out your capacity. If you’re writing all your own blogs, can you write 5 a week? Or would it be better to hire a freelancer or agency?

Are you going to be able to handle all the incoming phone calls, or will you burn out? Will you want to bring on freelancers or an agency to help?

4. Choose Your Channels and Tactics

Now, it’s time to choose what channels you’re going to use and what specific tactics and strategies you’ll employ.

If you want to grow your social media audience, consider hiring a social media consultant or partnering with a video production agency.

Regardless of what channel or tactic you use, make sure it aligns with your overarching goals and target audience. It can be tempting to try every new channel that comes along, but AR or AMP for emails might not be right for your marketing strategy, no matter how much you admire their shiny appeal.

5. Create a Game Plan

Once you’ve figured out your channels and tactics, you can figure out how long your content marketing plan will run.

Are you currently looking to hire someone to transcribe your phone calls? When are you looking to start and when are you looking to end?

Start up your project management software and get to work. Creating a detailed plan for your process will help maximize your time, budget, and resources.

6. Make it Happen

Get to work. Your content is no good to you when it just sits there on your computer. You need to publish it, promote it, and make it work.

Start implementing your marketing plan.

Don’t wait until you think it’s ready. It will never be.

Your posts will have a few typos, and your color scheme between your videos and photos may not be consistent—and that’s okay.

Just send it. You can fix it up later on.

7. Review the Performance of Your Campaign and Make Adjustments

After you’ve published your piece, you can measure its success. Are you seeing the results you were aiming for?

What strategies are working? What aren’t?


Your content strategy is fluid and ever-changing.

What worked yesterday might not work today and that’s the world of content.

The key to success in any content marketing strategy is to constantly evaluate how your content is performing. By monitoring your KPIs and adjusting your strategy accordingly, you can ensure that you’re always focusing on the most effective tactics.

If, for example, you find that video content is generating the most revenue, you should shift more of your resources into creating videos.

Tips for Successful Startup Content Marketing

Use these helpful tips to make your marketing more successful.

1. Find a Balance Between Short-Term and Long-Term Tactics

Content Marketing is a long-term strategy that will evolve as your business grows.

You don’t have to use every single marketing tactic when you’re just starting with your content marketing strategy. In fact, if you’re on a limited budget, it’s better to focus on one or two channels at first.

It’s important to balance your short-term and long-term marketing tactics. Long-term strategies, such as social media and search engine optimization, keep your customers engaged.

Short-term campaigns are a good way to get the attention of your audience quickly.

PPC ads and boosting your content on social media may help you gain the immediate interest of your target audience. However, using both strategies can help you establish and sustain your brand followers in the long term.

2. Stay Consistent

When you’re just starting, it’s important to post content regularly to attract an audience. Once you’ve built up a following, consistency is key to maintaining trust with your audience.

But consistency doesn’t mean you have to post every day, or multiple times a day. You just need to create a predictable publishing schedule that works for you and your team.

When creating a content calendar, consider when and where you want to share your content to make it easier to stay consistent. Planning ahead can help you better determine what kind of content to create and when to post it.

3. Perfect Your Messaging

When you know your target audience, you can better understand what they want. This understanding will help you to perfect your messaging so that it meets their needs. In turn, this will help your content marketing efforts be more successful.

Depending on the channel and the segment of your audience you’re trying to meet, your message may differ.

If you’re running a public relations content campaign, your target audience is journalists. Your goal is to get your press releases distributed so that the public can learn about your news. Keep your messages clear and concise so that they can be easily understood and relayed to others.

Tailor your messages to different audiences so that you’re speaking to people in the right way.

4. Repurpose Your Content

When starting a company, it’s more important to work smart than work hard. Your time is valuable, but so is your money.

You can repurpose the same piece of content, or multiple pieces, across multiple platforms.

For instance, you could create blog posts about the top ten reasons to design a website, and then share those posts as infographics. You can repurpose that list into a video series, or use it as the basis for a podcast.


Content marketing for startups is essential to your success. Follow these tips and best practices to get more mileage out of your hard work and reach new audiences.

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