You can spend a lot of money and time finding new leads, but the average business mailing list loses 25% of its subscribers every year. This article will tell you more about client activation and how it can make or break your company.
Customers who stop buying from you are most likely to do so if they don’t feel like their needs and wants were met. Don’t let them slip away because the longer that goes on without contact, the less chance of getting those customers back.
One of the most important things you can do for your sales team is to keep them up-to-date with what’s going on in their industry. This will ensure that they are always motivated and ready to go.
Asking for feedback and acting on it can go a long way to make customers feel wanted.
Here are the things you need to know in client activation:
1. Onboarding Surveys
A survey or poll can be a great way to get new customers talking about why they chose your business. Gathering this information early will help you better understand what people want from your product and how it compares with the competition.
To successfully achieve client reactivation, focus on what they needed to be solved in the first place. Make sure to mention that you understand their problem and remind them of why they originally joined your business.
2. Messages Of Abandonment
For client reactivation, abandonment messages are a great way to re-engage customers who have left your site without buying anything. With 99% open rates, these text messages will be delivered right when they’re needed.
In client reactivation, one way to address the lapse of your customer is by sending them messages reminding them why they started using you in the first place.
One of the most significant reasons people don’t check out their cart is that they get distracted or forget to do so. One of the easiest ways to increase your sales is by sending a simple reminder. It can prompt them to complete their purchase, which will help you out.
I know some people who will browse items, add them to their cart and think they want it, but a high price can be enough of an incentive for reconsidering when checking out.
One of the most common reasons customers abandon their carts is that they see a shipping cost they did not expect. Offering shipping at no extra price in your abandonment messages can be a great way to get them back on board and offer discounts as well, rather than just trying to find options that are less expensive elsewhere.
3. Use Of Targeted Marketing
In client reactivation, targeted marketing is a great way to show consumers tailored adverts promoting items based on their habits, interests, and previous purchases explicitly recommended for them. Targeting specific people is key to marketing your product efficiently.
Targeted adverts effectively bring back lapsed customers who may not know about your products. It is also an opportunity to get a customer on the site and show them other items that they might be interested in.
Targeted ads are not just about direct selling, but they also work to keep your lapsed customers coming back.
4. Creating content for marketing
Among B2B marketers, 93% employ content marketing to keep up with the times. This is done through educational and entertaining videos or blogs to bring back their love for a specific topic.
Regarding client reactivation, marketing campaigns that include watching a video notice a 41% increase in online traffic from searches than those without any. For example, a marketing campaign for an industrial company may highlight recent technologies and developments to persuade lapsed consumers that it is time for them to make a return.
Furthermore, suppose you provide quality content and show that your business is invested in its audience by providing helpful advice and keeping up with trends. In that case, customers are more inclined to purchase from a company they already know and trust.
Don’t let your customers get away. It’s important to remind your employees of the benefits they’ll miss when shopping elsewhere.
5. Send Messages To Remind Your Customers
Watch out for customers who have halted buying your product or service. The longer a customer goes without making their purchase, the less likely they will return.
Remembering to buy more of your product or re-subscribe can be challenging. It’s even harder when you are busy with other things in life, but the consequences could include losing customers if they don’t receive a reminder about ordering before their supply runs out.
It is a chance to show them excellent customer service by listening and responding well. This will ensure that they have a positive experience while shopping with you.
6. Get Customer Feedback
It’s not enough to just survey customers that are still with you. You need feedback from those who have left in order to improve your service. You need to know why they’re going and what you can do about it to reduce the number of people that leave your company.
It can be hard to get feedback from people leaving because of a bad experience with your company. In order to make this process easier, you need a feedback tool that will give them an easy way to share their thoughts on what went wrong.
When you’re reaching out to prospects, make sure that you ask them a few questions. This will help your email open rates and response rates too. Maybe you should ask users why they deleted your store app. That way, it’s not always about the crappy interface or features that don’t work.
I found that text message surveys and polls are beneficial because they’re easy for customers to reply to, can be scheduled in advance, and will increase response rates if timed correctly.
SurveyMonkey did a study and found that people are more likely to answer surveys sent in the afternoon than at any other time of day.
Customers are more likely to stay with a company that handles feedback exceptionally and offers rewards for completion. 96% of customers who leave unhappy don’t complain.
If you don’t respond to customer complaints quickly, they will leave, and this was likely an issue that could have been resolved if the company had known about it.
Personalization and feedback are essential in reactivating customers. Focus on offering better value to lapsed customers, as well as finding out why they’re no longer buying from you.
Furthermore, to keep customers coming back, provide excellent service.
Giving your customers the best possible service and showing them that you value their business will keep more of them around while also giving those who leave a cause to return.