A sales pitch can be difficult to write. How do you make
A good sales pitch is persuasive and effective, making it easy for the customer to see why they should buy what you’re selling.
Examples of good sales pitches (plus tips on how to create your own)
Your sales pitch will decide whether or not you win the deal. It is important to have this down before you meet your customer. This is your opening line, your business card verbally and the first thing your customer will hear from you when they call or visit you.
Sales has been my profession for nearly 16 years. I’ve heard many great pitches, as well as some less-than-stellar ones. This post will explain the anatomy of a great pitch and give you some examples of good sales pitches that I have heard.
What is a sales pitch?
A sales pitch is a short presentation that explains the business’s benefits and nature. It should not exceed one to two minutes in length. Because it can be delivered in the same timeframe as an elevator ride, sales pitches are sometimes called “elevator pitches”.
Salespeople don’t need to give long sales presentations to prospects to sell their products and services. It’s difficult to find the time and if you can’t communicate what your value proposition is in an hour, it’s likely not worth your time.
Because it is concise, this is called an elevator pitch. If you give me an elevator pitch, it should be easy for me to understand in the time it takes to get from the lobby to my floor.
A great salesperson must communicate clearly and persuasively. You will be able to deliver your sales pitch clearly and have more time to talk.
What is a product pitch?
A product pitch is similar in structure to a sales pitch, but it is focused on a product or service. Your pitch should be detailed and describe how your product will solve their problems. It should also highlight the specific benefits that it will bring to your customers.
A sales pitch can be broad-focused as if you offer many services. Instead of focusing on one product or service, like a CRM platform or an accounting tool, you should be selling the entire business.
How to start pitching
The beginning is often the most difficult part of a pitch. It is crucial to grab your prospect’s attention so that they are interested in your product. Before you can explain the benefits of your product to a prospect, you must first hook them.
These are the essential elements you should include in your pitch.
- Start with the problem. Always start with the problem. If they don’t know the problem that they can solve, they won’t be open to your solution.
- The pitch should be specific to the vertical. A generic pitch that applies to all businesses will not be appreciated. You can quickly research the industry and personalize your pitch.
- Offer stakes. What are they going lose if they don’t solve their problem using your solution. It doesn’t need to be stated in such a clear way. It can be helpful to mention the risks at the beginning your pitch.
Here are some ways you can start a product pitch. Keep it short, at least 30-60 seconds. Sending the pitch via email is a good idea. Keep it to one or two sentences.
Start with a personal story.
Start a pitch with what you know best: yourself. While you shouldn’t be solely focused upon yourself in your pitch it can help to communicate authenticity and foster empathy.
It is important not to focus on the product’s merits. How many product pitches start with “This product helped me achieve X results in X amounts of times” There are many. I’m already yawning. They don’t care about the solution if they don’t know what the problem is.
Your personal anecdote should focus on a problem that your product solves. It doesn’t matter how painful it is, but you must be real and connect your anecdote to their business.
Ask a question about the problem you are trying to solve.
Yes, that is the good old question. It’s not something to ignore, even though it might seem a little clichéd. A question is a great way for a pitch to start. The question should be focused on the problem.
You shouldn’t be afraid of asking yes or no questions. But tailor it to the business you are pitching. Ask a question about a problem faced by real-estate businesses if you’re speaking to them. For example, you might ask, “Do your property sales get tracked too often?” It is better to spend that time showing potential buyers homes.
Start with a stat that resonates.
It can be very effective for a stat to be started, but it must resonate with the audience . What does the stat do with the problem? How does it indicate a potential and serious downfall which could impact your prospect?
Let’s say you are a yard maintenance agent. Start your pitch with “50% of homes don’t use yard maintenance services”. This is a boring and lazy way to start. “50%” is a lazy and boring way of starting your pitch.
Now that you know how to start your pitch, it’s time to deliver the rest. These tips will help get buy-in within three minutes or less.
How to make a sales pitch
1. Keep it short.
A sales pitch is not the same as a standard presentation. PowerPoint slides are not required. A boardroom table will not allow you to offer complimentary pastries. Your audience won’t be able to wait for you to sell them on your product.
2. It should be obvious.
This is related to the last point. This is because you don’t have the time or energy to discuss other topics or go off-topic. Your pitch should be short and to the point.
Your pitch should be understood immediately by your listener. This means that you must speak clearly and with intent.
It is crucial to clearly communicate the benefits it will bring to your prospects when pitching a product. This will allow them to see how it will benefit their lives, should they decide to buy.
3. Describe your customers.
Consider the image you want your pitch to portray. Your listeners need to have a different view of who is buying your product. They want to know that you have a large and engaged customer base. Be specific about who and why you are targeting them.
4. Describe the problem they are facing.
Be clear about the reasons your customer base is important. If you solve their problems, your target market will be as valuable as you are. Communicate a problem they are facing every day. If you’re pitching a spreadsheet program that doesn’t have Excel’s functionality, you might talk about how difficult keeping books is without your software’s unique features.
5. Describe their needs and how your product can help them.
This is where you can take it all home. Now you know who you are selling to. Now you understand why they are buying from your company. Now, you must prove why they would purchase from you. What can you offer that is superior to your competitors?
It is crucial to clearly explain the product’s intended purpose, as we have mentioned. Continue the accounting example and highlight how data visualization makes busywork easier.
6. Describe the success that you expect from your product.
You can demonstrate the benefits of your product on a larger scale. This example can be used to demonstrate how accountants who use your software are able to spend more time with their families or for their clients. Demonstrate how your software can help your customers.
Your pitch should include a summary of your company’s activities and how they do them. It should also mention who you are pitching to. This pitch is not just for sales reps. It should be familiar to all members of your company, including the CEO and the sales consultants.
Distribution is important
Presentation and distribution are crucial. It is important to present your sales pitch to the right person at a right time, with the right tools (such as a demo, free trial or presentation).
Your contact list is the first step to selling. Define your contact list and personas. Get their correct contact information. Get an introduction. Make sure to contact them at a time when they are most likely to respond.
Ideas for sales pitches
How can you make your sales pitch standout? Here are some suggestions for your sales pitch.
1. Tell a story.
To keep your listeners’ attention, tell a brief story. You can tell a story about you company or about a customer that has achieved success using your product or service.
2. Include a value proposition.
What is your value to them or their company? Your pitch should be short and to-the-point, but your value proposition will make your sales pitch stand apart.
3. Personalize your sales pitch
Who are you talking to? Your sales pitch should be relevant and grab their attention. It is possible to adapt it to address the most important points to the person you’re speaking to.
4. Change your pitch.
There are many sales pitches you can choose from. The pitch can be modified depending on the situation or the potential customer.
5. Practice your pitch.
Practice, practice, practice. Practice your pitch to feel confident when presenting it to potential clients.
6. Avoid using metaphors
Your sales pitch might not be written in English. Although the idea of using clever, vivid comparisons may seem appealing in theory, there is a high chance that you will confuse your prospect. Keep it simple.
7. Make it a WOW moment.
Make your pitch memorable by making the receiver/listener laugh. This could be achieved by stating a fact contrary to common sense, demonstrating your product/service’s best selling point in a shocking way, telling a wild tale, or emphasizing its most unique feature.
8. Appeal to your emotions.
To sell well, it is important to get to know your customers. This can be done by focusing your pitch around their life experiences and identifying commonalities between you and them.
9. It is important to back up your claims with facts.
Although consumers are more likely to make decisions based on emotion, they still need to justify their decision to key stakeholders and themselves. By providing statistics and case studies that support your decision, you can help consumers feel confident about their decision-making.
10. You can tap into your fear and avoid missing out.
Fear of missing out (FOMO) is a powerful motivator that can create a sense urgency. They shouldn’t be captivated by your sales pitch and then procrastinate for too long to lose that feeling. Instead, encourage them immediately to take action.
11. Educate them.
You want to be a leader within your field. Customers will be attracted to your pitch by interesting and relevant facts.
A short sales pitch is a good pitch
It is important to note that these sales pitches are all optimized for a brief conversation. It is important to keep a sales pitch short and sweet. Talking about your company for longer than two minutes, or using filler words, can quickly kill a conversation.
Conclusion
Remember, it’s important to always connect the dots and put your prospect first.
These good sales pitch examples use tactical strategies that are easily replicable but must be catered to your specific prospects.
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