How to Calculate Average Revenue: The Ultimate Guide

June 30, 2022

As a small business owner, you’re always looking for ways to increase revenue and improve your bottom line. One way to do this is by calculating your average revenue. This can help you see where your business is performing well and where there might be room for improvement. How to calculate average revenue?

Calculating average revenue is relatively simple, but it’s important to understand how it works before getting started. This guide will show you everything you need to know about how to calculate average revenue for your business.

How to Calculate Average Revenue

Businesses need to keep track of how much money is coming in, and where it comes from. This allows them to scale up or down as needed, and to report their quarterly earnings to stockholders.

For some, this can be as simple as setting up some stands and making some homemade lemonade. But most businesses need to plan their inventory, sales, and expenses around seasonality, product launches, economic conditions, and shifts in demand.

These ups and downs make it difficult to view trends in the bigger picture.

To calculate average revenue, businesses take the total revenue generated and divide it by the number of units sold. This provides them with a clear understanding of how much each unit is generating on average.

What is Average Revenue?

Sales performance is tracked over time using average revenues.

What these measurements do is help financial advisors to understand sales performance in a much simpler way. This is done by taking the revenue and creating a single number that represents this. This number gives us insight into how well a business does against others in its industry.

Average revenue is often expressed as ARPU which could mean average revenue per unit or average revenue per user.

The average revenue per unit is the average amount you make for each product sold, while the average revenue per user shows sales performance for active customers.

Knowing your ARPU, or average revenue per user, allows you to predict your company’s earning potential.

Calculating Average Revenue

To calculate average revenue per unit/user, divide the total revenue by the number of units sold, users, or subscribers over a given period.

An app’s weekly or monthly income can be calculated based on how often its users delete and reinstall it.

A business-to-consumer (B2C) company has a shorter sales cycle than a business-to-business (B2B) company.

To calculate the average revenue, a financial planner would look at the total sales made and the total products sold during a specific period. This data can then be used to determine the average amount of money earned per sale.

For example, if a business sells 100 products at a total cost of $10,000, the average price per product will be $10,000 divided by 100 for an average cost of $1,000.

You can express the Average Revenue Per Unit (ARPU) as Total Revenue / Quantity Sold.

If you want to automate these calculations, you can use software to build formulas that pull data from a database.

This will save you a lot of time in gathering and compiling information.

Keep in mind that this only shows the average. If a business had no customers in the first three months of the year, but 10,000 in the next two, the statistics will only reflect an average for the entire quarter.

Analyzing Average Revenue

Tracking your revenue against your competitors’ can be a great way to see how your company is doing. This can help you identify areas where your business is thriving and where it needs improvement.

Average revenue is a handy tool for companies that don’t offer a simple product, such as software, and cannot easily calculate their profit margins.

For example, when analyzing revenue for a telecom company, consider the fact that each customer may generate different revenues as their average monthly bill will vary based on their phone plans, devices, and any overage fees.

The situation is very different for a manufacturing company that makes only one type of product with a specific margin associated with it.

When looking at ARPU, it’s essential that you not only look at raw figures but also take into account any knowledge you have about the business and its customer base.

Companies often make the mistake of looking at their total revenue, but this can be misleading. This is because it can include users who have not logged in or purchased anything in some time. To get a better picture of your true earnings, you should exclude these inactive customers.

Understanding your Average Revenue Per User (ARPU) is essential to understanding your monetization strategy. It can help you make key decisions like whether or not you should raise prices, what new features you should develop, and which marketing channels you should focus on.

When looking at the average revenue from subscriptions, it’s important to remember that not all pricing plans are equal. A lower-priced plan might generate more money than a more expensive one if users purchase add-ons or upgrades to their software.

Knowing this information will help you prioritize your sales and marketing efforts.

While it’s common for companies to grow, it’s not uncommon for their average order size to drop.

Selling your products at a cheaper price point will allow you to gain more market share, as customers will be more likely to purchase from you.

However, this isn’t always the case for all businesses. Some companies see very little change in their average revenue, regardless of how many items they sell.

If you are familiar with the economic principle of supply and demand, then you might know that businesses’ revenues generally tend to mirror their demand for their products.


If you’re looking to increase your business’s revenue, one of the best first things to do is to know how to calculate average revenue. This can help you see where your business is performing well and where there might be room for improvement.

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