How to Calculate Monthly Run Rate for SaaS

If you're a business owner, it's important to know how to calculate monthly run rate. This will help you make informed decisions about your business.

As a business owner, it’s important to know how to calculate monthly run rate. This will help you make informed decisions about your business and avoid any potential risks. I remember when I first started my business, I had no idea how to calculate monthly run rate. Thankfully, I was able to find a helpful guide that walked me through the process step-by-step. Now, I want to share what I’ve learned with you so that you can avoid making the same mistakes that I did.

How to Calculate Monthly Run Rate

A business’ monthly or yearly income is its expected earnings based on the previous month or year. If a business made $100,000 in January, it can estimate a run rate of $1.2 million for the year based on this month’s financials.

The run rate can be used to predict the future growth of a company but can also be misleading if financials vary during certain periods.

To calculate your run rate, take the total revenue in a given time frame and divide it by the number of days in that period. Then, multiply that number by 365 to get the annual run rate.

how to calculate monthly run rate (Source)

Company XYZ had $900,000 in revenue in the first quarter of the year. To calculate the run rate, you first divide the quarterly sales by 90 days, which equals $10,000. Then, you multiply that by 365, which yields $3.65 million.

You can also calculate the run rate by taking the current revenue for one month and multiplying it by 12.

For example, if Company ABC made $500,000 in revenue in January, you’d multiply that number by 12 to get the annual run rate of $6 million.

Pros and Cons of Run Rate

It may be useful for new companies: When looking at companies with no financial history, using the run rate to forecast future results can be a good first step.

Better for projecting long-term sales contracts: Long-term contracts are a great way to make an accurate forecast. Why? Because contracts give you an idea of how much revenue you can expect in the future. Products that have just been released are difficult to forecast because there’s little data to go on. A run rate helps estimate sales of new products.

It may be unreliable for companies with seasonal revenue: The seasonal nature of some businesses means that their annual revenue will be misleading because certain months will have higher or lower revenues. Let’s say a sportswear retailer does more business in the winter months than in the summer months. If we were to use sales figures from a peak month to calculate their annual revenue, it would likely not be accurate. That’s because we know that the revenue is only this high in the winter months.

Irrelevant for estimating one-off product sales: If the company only plans on selling the product or service for a short period, then the run rate would not be relevant since the sale would only last for a limited amount of time.

What Run Rate Means for Investors

The run rate is a measure of how quickly a business is generating cash. This can help determine if the company will be successful in the long run.

If a company’s projected revenues show they’ll bring in money, it may be worth investing early on to profit off that growth. Run rates are usually calculated for startups, but can also be applied to more established businesses.

When evaluating whether to invest your money in a company, the startup’s revenue is only one factor to consider. Other important factors include the profitability of the business, as well as the amount of risk involved. Remember, never put more money at risk than you can comfortably afford.

What is Annual Run Rate?

ARR is the annual equivalent of your recurring revenue from month to month.

It assumes that no customers will cancel their service, no new people will sign up, and that your company will not expand. While this may seem unlikely, ARR is a useful tool for predicting long-term growth.

If someone says they have a $1 million SaaS business, they are probably talking about having $1 million in annual recurring revenues (or ARR). This means that if they continue at their current growth rate, they will hit $1 million in revenues for the year.

To figure out your annual run rate, just take your monthly income and multiply it by 12. So, if your monthly income was $100,000, your run rate is $1.2 million.

Understanding Run Rate

The run rate is a key metric for extrapolating future performance. By taking current performance information and extending it over a longer period, the run rate provides valuable insights into a company’s future prospects.

If a company has revenues of $100 million in its latest quarter, the CEO can infer that the company is operating at a $400 million run rate. This information can be used to create an annual projection of potential performance, which is referred to as annualizing.

A run rate can help create performance estimates for companies that have been operating for short periods, such as less than a year, as well as newly created departments or profit centers. This can be especially true for businesses experiencing their first profitable quarter.

This can be especially the case if a business is experiencing its very first successful quarter of operation.

Additionally, the run rate can help understand how a change in a fundamental business operation may affect future performances. By looking at the run rate, businesses can get an idea of what to expect in the future and plan accordingly.

Risks in Using the Run Rate

The run rate can give the false impression that the company is doing very well when in reality, sales may have just been boosted by holiday shoppers. Additionally, the run-rate doesn’t take into account one-time events that can impact a company’s financials, such as a major product recall.

If you use holiday sales data to create a run rate, your estimates of future performance may be too high.

Additionally, the run rate is generally based only on the most current data. This can cause inaccuracies if there are circumstantial changes that are not accounted for.

For example, technology companies such as Apple and Microsoft often see an increase in sales when they release new products.

Analyzing only data immediately after a product launch may skew the numbers.

Additionally, run rates do not take into account large, one-time sales.

For instance, if a manufacturing company wins a big order, but the customer pays upfront, this could cause the sales number to be unusually high for one quarter.


If you’re a business owner, it’s important to know how to calculate monthly run rate. The run rate uses current financial data to estimate the future performance of a company. The run rate is most useful for investors, company owners, and financial analysts. It is not useful for businesses with fluctuating sales and campaigns with one-time purchases.

When determining a company’s revenue, always consider the context within which the company is operating.


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