I was recently working on my product website and realized that I needed to create an upsell page. What is it exactly? Upsell pages are a great way to increase your blog’s conversion rate. If your enterprise provides multi-tiered solutions, then you should definitely try to upsell your higher-valued products.
What Are Upsell Pages?
Upsell pages are website pages where a customer is offered additional products or services that complement the item they are already considering purchasing.
Upsell pages are commonly used in e-commerce contexts, where they can be used to increase the value of a customer’s order by offering them related items that they may be interested in.
For example, if a customer is considering buying a new pair of shoes, an upsell page might offer them a matching belt or handbag.
Upsell pages can also be used to cross-sell products, which is when a customer is offered related items that they may not have been considering but could be interested in.
Upsell Pages: What Is Upselling?
Upselling is when you offer your customers a more expensive version of a product they already own.
CRM systems and productivity tools are great examples of this as sales reps rely on them daily.
Sales teams usually license CRMs based on the number of distinct users (“seats”) or the number of contacts they need to keep track of. This allows them to manage their customer relationships more effectively and efficiently.
Email marketing software, SEO tools, web development software, and digital advertising tools work the same way.
Upselling is when you offer an upgraded version of a product, typically at a higher price.
When do you know it’s right to upsell?
When customers hit a roadblock with their current solutions, they’re often ready to try something new. This could mean anything from upgrading to a more expensive plan to switching to a competitor.
In the world of software, there are some tell-tale signs that a customer is ready to upgrade:
- Multiple users are sharing one account
- Customers often reach the monthly resource limit before the month ends
- Customers are looking for features that are only available in the advanced version
If you’re not getting the information you need to upsell effectively, talk to your technical team about adding new analytics features.
If you have the right data, you can customize your upsell discussion to fit the customer’s specific needs. This way, you are more likely to succeed in making a sale.
There are two primary ways to increase your sales: either by getting new customers or growing your existing ones.
If your inbound lead generation is strong enough, your sales team is probably already receiving a steady flow of eager and qualified leads.
Even if your company is doing well in terms of new business, existing customers are still a great opportunity.
Upselling is a great way to deepen your relationships with your current customers!
Upsell Pages: Upselling vs. Cross-Selling
Upselling is finding upgraded solutions while cross-selling is finding new solutions that work well with what the customer already has.
Cross-selling is when you offer customers accessories that enhance their experience with the product they’re already using.
An example of cross-selling is the computer-printer bundle. You could buy a computer or printer separately and each would be useful on its own.
What Are Conversion Funnel Upsell Pages?
Upsell pages are a great way to offer your customers one-time deals on additional items they may be interested in. By including upsell pages in your sales process, you can increase the overall value of your main product.
For instance, if you’ve sold someone a laptop, you could offer them a keyboard or extra storage space as an upsell. These add-ons could earn you more money, but it’s up to your customer if they want to take them.
An upsell page is a web page that shows up after someone has already made a purchase. You can have up to 3 upsell pages for each funnel.
Upselling is when you recommend another product or service to your customer at point of checkout. Once the customer agrees to the upgrade, they are taken directly to the checkout page.
If the client does not purchase the product on the upsell page, they will be redirected to the confirmation page after declining.
Upselling is only available when using either Paypal or Stripe as your payment gateway.
What Does the Sales Process Look Like with an Upsell Page?
An upsell is an optional, additional step between the sales page and the confirmation page.
The upsell page will immediately appear once the customer enters their details on an order form and clicks on the payment button.
Once a prospect decides to purchase a more expensive version of your product, they will be redirected to another upsell page, if you have more than one, or a thank you or order confirmation screen.
You can have 3 different upsell pages, shown in the order that you added them.
To rearrange them, you would first need to delete the first ones and then recreate them in proper order.
How to Create an Upsell Page
To set up an upsell page:
- Go to Conversion funnel.
- Click Create funnel.
- Name your funnel.
- Select your store and the products you want to sell.
- Choose your payment gateway.
- Build your funnel.
- Create an upsell page.
- Select a template or build from scratch.
- Name your landing page.
- Edit your upsell page.
- Add products to your upsell page.
- Click Save and the product you’ve selected will appear on your upsell page.
Each upsell page has a “Buy Now” button and a “Decline” link. They will take your client to the next upsell page or the confirmation page.
If you want to include a countdown clock on your landing page, you have two choices: a count-down to an exact date, or an evergreen timer that counts down from the moment a visitor reaches your page.
Once the time runs out, it will act as if the client has turned down your offer. It will direct the client to the next upsell page in your funnel or to the thank you/confirmation screen.
4 Upsell Landing Page Examples
1. Grammarly
- The Grammarly logo is not linked to the homepage so it won’t take visitors off the page
- A progress graphic at the top shows how many more steps to complete the transaction
- Bold copy in bullet list
- CTA buttons in red to stand out from the rest of the page
- Money-back guarantee
- Security badges: Verisign and McAfee
- Social proof: Testimonials from authority publishers and follower counters from Facebook, Twitter, and Google+
2. Bloomberg Businessweek
- Eye-catching graphic offering a 93% discount
- Best deal banner draws visitors’ attention
- Security badge: Verisign
- Big CTA button
3. Spotify
- Large graphics with minimal copy
- Checklist of benefits with each account
- 30-day free trial
- CTA button stands out
4. WOW! TV & Internet
- Personalized offer based on geographic location
- Anchor tag makes it easy to navigate the page without having to scroll
- Social proof: customer testimonials
Conclusion: Upsell Pages
If you’re looking to increase your blog’s conversion rate, upsell pages are a great way to do it. Just be sure to use catchy and effective titles that will get results!
