How to Find Marginal Profit in Business to Maximize Revenue

Looking to maximize your profits? Here's a complete guide on how to find marginal profit so you can make the most of your business.

As a business owner, you’re always looking for ways to increase profits. One way to do this is by finding your marginal profit. But what exactly is marginal profit? And how do you find it? Don’t worry, we’ve got you covered. In this guide, we’ll show you everything you need to know about how to find marginal profit so you can maximize your earnings.

How to Find Marginal Profit

Before we discuss how to find marginal profit, let us first define what it is.

The additional revenue gained from increasing sales by one unit is its marginal revenue.

Marginal revenue is often compared to marginal cost, which is money spent on producing one additional unit.

The sum of your revenues is known as your total revenue. Total revenue increases when marginal revenue is positive. Total revenue decreases when marginal revenue is negative.

Businesses that focus on manufacturing or producing goods can use their marginal revenues to project their unit economics and costs. This also applies to companies that provide services.

A unit of service is much like a physical product, as both have associated costs.

Businesses with rising costs, such as overtime salary, will want to track when their costs equal their revenue.

If a company’s service becomes so cheap that it costs them more to provide it than they’re charging for it, they may stop providing the service or raise the price.

To simplify this discussion, let’s assume that we’re talking about both products and services being sold.

Marginal revenue is the dollar amount added to the total revenue when a business makes or sells one more unit.

To calculate marginal profit, take the change in revenue and divide that by the change in the number of units sold.

Therefore, marginal revenue = change in revenue/change in output.

Marginal revenue is a key metric for evaluating the financial performance of a business. It allows managers to identify when costs begin to exceed revenue so that they can make informed decisions about production capacity.

By understanding marginal revenue, businesses can optimize their operations and ensure that they are operating at a profitable level.

Marginal revenue is especially useful for businesses trying to calculate how efficient they are at producing goods.

The marginal revenue from a single sale is easy to understand but is only one part of the bigger picture of the overall financial health of your company.

How to Calculate Marginal Revenue

There are 5 steps to calculate marginal revenue.

1. Calculate the Total Revenue

To calculate the marginal revenue, you must first determine the total revenue. To find this, multiply the price per unit by the total number of units sold.

[price] x [sales] = total revenue

If, for example, you sold 1,000 products and the price for each was $5, your total sales revenue would be $5,000.

2. Conduct a Market Analysis

The next step in calculating marginal profit is to conduct a market analysis. This should provide you with some insight into alternative price points at which you’ll be able to sell the most units.

When analyzing a market, it’s important to look at the competition and see what prices they’re selling at. The principles of economics are that lowering the cost will lead to an increase in demand for the product.

3. Calculate the Alt Revenue

Once you have determined your alternative price and the alternative quantity of products, you can calculate alt revenue.

Multiply the alternative price point by the alternative number of units you can sell.

[alt price] x [alt sales] = alt revenue

For example, if the alternate price per product is $3 and the alternate number of units sold is 3,000, then the alt revenue would be $9,000.

4. Apply Marginal Cost

Now that you have the alt revenue and total revenue, you can now calculate the marginal cost. The equation is alt revenue minus original revenue, divided by alt products sold minus current products sold.

([alt revenue] – [total revenue]) / ([alt sales] – [current sales]).

In the previous example, you would take the alt revenue of $9,000 and subtract the total revenue of $5,000, which would equal $4,000.

Then divide this number by the alt number of products sold of 3,000 minus the original number of products sold, which was 1,000, giving you 2,000.

($9,000 – $5,000) / (3,000 – 1,000).

$4,000 / $2,000 = $2

This formula results in $2, which is the marginal cost of producing an additional unit of your product.

5. Analyze the Data

Now that you have the marginal figure, you can analyze your financial statements and sales figures. This can help you understand the overall profitability of your business and make decisions about pricing, production, and staffing.

If your company has multiple products or services, you will need to calculate the marginal revenue for each product to determine the optimal amount of each to produce.

It is important to use available data in order to make decisions that optimize the relationship between the price of an item and the volume of sales.

Why Do You Need to Calculate Marginal Profit?

Firms that are focused on maximizing their profits and proving that they are profitable tend to focus their energies on increasing their net profits with each transaction. This is because they usually have steady revenue streams.

To do this, they need to keep track of their profit margins and the optimal price for their product.

1. The Impact of Each Extra Unit Sold

Offering additional products or services increases your total revenue, marginal revenue, profitability, and expenses.

So, it’s important to understand marginal revenue because it tells you how much additional money you can make by selling more products or services.

The marginal revenue from each additional sale will decrease as sales increase. This means that the company has reached its maximum level of production and that any additional sales are a drain on resources.

Companies should keep an eye on their marginal revenue to make sure they’re not losing money. If their MR falls beneath their MC, then it’s no longer worth it to produce or sell more.

2. The Relationship Between Sales and Market Demand

Companies use marginal revenue to understand the relationship between sales, market demand, and market competition. Sales correspond to needs, while demand corresponds to wants.

Growth and profit are closely linked, and understanding this relationship will help you grow your business.

The demand for your products is what your customers want, and your sales are the actual products they buy.

In a market where competition is fierce, marginal revenue is equal to the selling price.

Because firms are price takers, they can sell their products at any given price point. This means that a decrease in prices is not required to spur more sales and revenue.

Other markets such as monopolies, duopolies, and cartels will see a decrease in their marginal profit as output increases. This is because they need to lower their prices to spur more demand.

This may result in a negative marginal profit.

3. Profit Maximization

Businesses need to produce as much product as possible, as long as each unit sold brings in more money than it costs to make.

The added revenue is marginal revenue, while the added cost is marginal cost. So, the general rule is that a company should produce until its marginal revenues equal its marginal costs.

At the profit maximization point, a company is making the most profit it can. Beyond this point, any additional production would result in losses. Therefore, it’s in the company’s best interest to stop production once it reaches the profit maximization point.


If you’re looking to maximize your profits, then learning how to find marginal profit is a great place to start. By understanding what it is and how to calculate it, you can make sure that your business is as profitable as possible. So don’t wait any longer, put this guide into action, and find out how much more money your business could be making!


More Posts:

SaaS, Software-as-a-Service

SaaS: A Comprehensive Guide to Software-as-a-Service in 2023

The world of software has evolved tremendously, and one of the most notable developments is Software-as-a-Service (SaaS). SaaS has transformed how businesses operate, offering a

SaaS Products: Software-as-a-Service is all about the Product

Explore the key fundamentals of SaaS products and common reasons for their failure. Dive into the importance of cultural focus, simplified pricing, and why SaaS is all about the Product.

Send Us A Message