June 30, 2022

Are you looking to improve your retention rate? Check out these tactics on how to improve retention rate from an online retailer! They used a variety of methods to keep their customers coming back, and you can too!

How to Improve Retention Rate

No matter what industry you’re in, whether you’re a startup or an established business, you need to know how to improve retention rate of your customers.

A lot of businesses focus on acquiring new customers but forget about the ones they already have. This can be a costly mistake that takes away valuable resources from customer retention efforts.

Customer retention is vital for businesses to maintain a loyal customer base and increase market share. By providing excellent service or more benefits, companies can keep their customers coming back instead of defecting to a competitor. This process is an important part of any business strategy and can give businesses the edge they need to succeed.

Customer retention is the act of keeping current customers happy so that they keep buying from you.

There are a few key methods that businesses use to retain customers. Some common retention strategies include loyalty programs, discounts, freebies, special offers, and targeted marketing campaigns. By utilizing one or more of these methods, companies can keep their current customer base and improve loyalty.

Why Is Customer Retention Important?

Retaining your customers is important. 68% of your sales will come from your loyal customers. These customers are the most likely to share their experience with others and are also most likely to purchase from you again.

These customers not only are your best advocates, but they can help you better understand your brand.

They provide you with honest feedback that you can use to make necessary adjustments to your product or customer service to make the business more successful.

Retaining customers is important because:

  • Repeat customers, or loyal customers, who continue to purchase from your business, will grow your business.
  • They will likely recommend you to their friends and family, and might even leave a positive review for you online.
  • Customers that return to your business spend more than first-timers.
  • You get a better ROI from customers who already bought from you than from trying to get new customers.

Loyalty is important because even though only 12% to 15% of customers are loyal to one retailer, they account for 55% to 70% of a business’s revenue.

Companies need to focus on building customer loyalty because it leads to a higher retention rate. This, in turn, results in a higher profit margin and ultimately a better bottom line for the company.

Calculating Customer Retention

Want to know your customer retention rate (CRR)? You can calculate the percentage of clients you have kept over a given period.

Customer retention is your ROI on customer acquisition. This metric helps estimate the long-term value of your sales and marketing strategies.

The cost per acquisition (CPA) is a measure of how much a business spends on acquiring new customers.

It’s how much it costs a company to get a new loyal customer, so they continue to buy from them.

We can calculate our customer retention rate by dividing the number of loyal customers by the total number of active customers over a given period. This will give us a percentage that represents how well we are retaining our customers.

4 Ways to Improve Customer Retention

Have you gotten the message that retaining customers is incredibly important? If so, you might be thinking about how to go from below-average retention to healthy rates that benefit your bottom line.

Here are a few tips:

1. Roll Out a Smooth Onboarding Process

After the excitement of getting a new product or service, most consumers will revert to their first experience with the brand.

If it was a positive interaction, they are far more likely to hang around.

A solid customer success team is crucial to keeping your clients happy and satisfied. It should be as personal as possible and should focus heavily on eliminating any obstacles that your customers might face.

2. Close the Loop on Customer Feedback

To retain your customers, it’s important to know their likes and dislikes. When you understand their sentiments, you can better tailor your approach to them.

Customer surveys are a popular way to gather feedback from customers, but one of the most popular metrics is called NPS, or net promoter score.

The NPS is a loyalty measurement that gauges how willing your customers are to recommend you to a friend. After answering a 0-10 survey, they can then provide their reasoning in an open-ended response. It is important to follow up after gathering this valuable data.

Customer feedback and reviews are important, but so is closing the loop by responding to them. This lets customers know that you’re listening to them and using that to improve their experience.

Make sure to thank your customers for filling out your surveys and responding to their answers. This will show customers that you care about their feedback and will use it to improve your service.

3. Keep Your Products and Services Top of Mind

Just because someone is already your customer doesn’t mean you can’t market to them. In today’s competitive world, you need to constantly be in front of your customers to stay relevant.

There are a few ways to consistently keep your company and products in front of customers. A few great examples include sending out a weekly email, hosting social media competitions, or creating valuable, long-form content that can be downloaded. Whichever option you go with, the most important thing is to make sure you’re always at the forefront of your customer’s mind.

4. Reward Promoters and Loyal Customers

Don’t take your current customers or clients for granted. One bad experience or “a better offer” from another company and they could leave you. Always show them your appreciation.

Thank them for sticking around.

Showing your loyal customers that you appreciate them is a great way to keep those customers coming back to you. One way to do this is by grandfathered in pricing when the rate increases.

Another way is to send surprise gifts and bonuses when the customer reaches a certain milestone like a 10th order, 6th month, or 1st year.

Loyalty programs are always an option for retaining customers.

Thank your fans for their feedback and let them know that you’ll reward them if they refer you to a friend.

How to Retain Customers in 5 Ways

how to improve retention rate (Source)

Improving your customer retention by just 5% can drastically increase your profit.

It costs five times more to attract a new customer than to keep an existing one, so retaining customers is crucial to improving your profitability.

How do you get the kind of clients you want?

Here are five tips to reduce client attrition. By implementing these tactics, you can retain your customers and keep them happy.

1. Focus on Acquiring Only High-Value Customers

The 80/20 Rule states that 80% of a company’s profit comes from 20% of its customers.

Most consumers will only buy from you once, but if you can increase the percentage that becomes repeat customers to more than 20%, you’ll see a significant rise in your retention and profit margins.

To figure out which of your customers are the most valuable, you first need to define who your most valuable customer is. You can do this by learning what characteristics your 20% best customers have.

You can do this by using a customer data platform (CDP) or another type of retail data management software.

To figure out your high-value customers, look at their geo-location, age, income, marital status, interests, and which products they tend to buy. A CDP can also tell you which pages and advertisements they visit and how long it takes them to buy their second item.

Once you figure out what you’re doing to attract these customers, you can focus on attracting more people who fit this profile.

If your product tends to attract more high-value customers, focus your marketing efforts on promoting those particular items.

Target Facebook ad viewers with look-alike audiences that are similar to the demographic of your target buyer. Also, use CRM software for retailers, which can help you improve customer experiences, boost retention, and increase revenue. By focusing only on attracting and retaining high-value clients, you can increase your bottom line.

2. Retarget One-Time Buyers to Encourage a Repeat Sale

Repeat customers spend 9 times more than new customers, which is why it’s important to make a second purchase.

To turn your one-time buyer into a repeat customer, you need to reach them at a time when they’re most likely to buy again.

This will depend on the type of products you sell and how long their shelf lives last. If you wait too long, though, they’ll forget all about you.

The thrill of using your service will fade over time.

The “buying experience” is the key to converting customers into repeat customers. By retargeting them at the right moment, you can encourage a repeat sale.

If you remarket to first-time purchasers too soon, they may feel pressured to buy again. They may not have had enough time to enjoy their new product and realize how great it is. Wait until they’re ready before encouraging them to buy again.

If you want to make sure you remarket to past purchasers at exactly the right moment, a CDP can help you. By calculating the precise time to re-engage with your customers, you can automatically send them an email promotion that is more likely to result in a repeat purchase.

4. Track Early Indicators of Churn

By monitoring your retention numbers, you can spot the early warning signs that a customer is getting ready to leave. These key indicators will help you determine if your marketing efforts are helping or hurting your retention rates.

  • Churn rate: how many customers you are losing over a specific period.
  • Repeat purchase probability and rate: how likely it is for a customer to make a repeat purchase and how many customers turn into repeat customers.
  • Average order value and profitability: the value and profit of each order.

By keeping track of these key performance indicators, you will be able to determine which of your marketing strategies are successful and which need improvement. You will also see which of your customers are churning and work on keeping them satisfied.

To track your retention and attrition rates, you need to analyze how each of your marketing campaigns affects your overall business goals. You can do this by breaking down your segments and looking at which marketing channels are driving the most conversions.

Predictive analytics can also help you identify which customers are likely to leave and what you can do to keep them.

By keeping track of how your customers behave, you can better understand how various campaigns and channels affect your business. This can help you prevent customers from churning before it occurs.

5. Improve Customer Loyalty and Retention with CDP Software

A CDP, or Customer Data Platform, helps you collect, unify, and leverage customer data across channels. This is crucial to align your marketing campaigns with your long-term goals and ensure that your marketing efforts are as efficient as they can be.

It lets you analyze your segments and tailor your strategy on a per-campaign basis, so you can align your marketing efforts with your long-term goals.

With so many customers, it’s important to have a centralized database that stores all customer information. A CDP is a useful tool for organizing this information.

Many businesses have trouble retaining customers because they lack clean, accurate information about their customers. Having a general understanding of customer churn and retention isn’t enough.

A CDP is a centralized database that collects data from multiple channels, such as social media, email, and phone calls, and organizes it into a single, comprehensive profile.

A CDP can help marketers understand where customers are in the buying journey. This data can then be used to improve the overall experience for customers, which can increase retention.

These tips will help you better understand your customer base so you can improve customer experiences and keep them coming back for more.

By re-targeting consumers who are the most likely to convert, you can improve retention. By targeting the customers who are more likely to buy, you can increase your chance of success.


If you’re looking for ways on how to improve retention rate, there are a few things you can do. First, focus on providing an excellent customer experience. Make sure your customers are happy with their purchase and that they have a good experience interacting with your company. Second, offer loyalty programs or discounts to encourage customers to come back. Finally, stay in touch with your customers and let them know about new products or services you’re offering. By using these tactics, you can keep your customers coming back for more!

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