If you’re like most people, you probably want to know how to improve SEO. After all, good SEO can mean the difference between getting found online and being lost in the sea of results. Luckily, there are a few simple things you can do to get started.
This blog post gives you some tips on how to improve SEO in 2022.
How to Improve SEO: The Ultimate Guide
If you can improve your website’s search engine optimization ranking, you will be able to get your pages closer to the top of the SERP. It will help you boost the overall visibility of your entire website as its authority and credibility in search engines grow, bring high-quality traffic to your website, and drive up your conversion rates.
One of the best ways to improve your website’s SEO ranking is to make sure that it is an ongoing strategy. This means that you should not set it up and then forget about it. Instead, you should return to it every six months or so to ensure that your site is on track.
Some of the tips below will need to be done only once, but others you’ll need to revisit every few months or so to make sure your site is still performing.
If you want to be successful in Google search results, you can’t take shortcuts. The only exception is pay-per-click advertising.
Paying for a top spot in the search engine results pages is not a viable long-term strategy. You will need to focus on improving your website’s SEO if you want to maintain your ranking.
In this guide, we’ll show you what you need to do to improve your business’s search engine rankings and start getting the results you want.
If you want to improve your website’s search engine optimization ranking this year, there are a few things you can do.
1. Start tracking metrics with google analytics
If you haven’t already started to track your site’s performance with Analytics, it’s first things first.
While Analytics cannot tell you exactly how your site is ranking, it can give you insight into how visitors are finding you.
If you set up Analytics correctly, you will be able to see which of your website visitors turn into customers.
Of course, you can measure and track a lot more. But, you have to understand if your efforts are even working, to begin with. That’s where you’ll confirm it.
2. Secure Your Website with an SSL certificate
According to research from 2017, only 155,000,000 websites out of 2,000,000,000 online have an SSL Certificate.
If you’re looking to increase consumer confidence in your website, one of the best things you can do is install an SSL certificate. Not only will this help keep your site secure, but it’ll also put you in Google’s good graces.
And you’ll be in Google’s favor, too.
If you don’t have an SSL Certificate yet, you can get one for free from Zero SSL.
3. Increase your mobile site speed
In 2018, mobile page speed became an official Google search rank factor.
We knew that mobile page speed was going to become a ranking factor ever since smartphones overtook the desktop as the primary device people use to access the Internet. Now that it’s a ranking factor, we can’t treat it as a “nice to have.” It’s a must.
Mobile page speed is now a ranking factor, so it’s something you can’t afford to ignore. Make sure your site is optimized for performance to ensure it ranks well in search results.
It’s become increasingly important to have a fast-loading website, especially with Google’s most recent Core Web Vitals algorithm update. Mobile loading speeds play a big role in how your site is ranked, so it’s essential to make sure your site is up to speed.
To ensure that your site meets Google’s expectations for speed, bookmark the Core Web Vitals tool. This will allow you to see how your site performs across all four of the major ranking categories. By monitoring your site’s performance, you can make the necessary changes to ensure that it is up to par.
At the bottom of the page, you’ll find your speed and performance-related issues, as well as resources, to help fix them.
There are a variety of ways to optimize your code, but there are also other steps you can take to speed up your load time.
Most of the tips to improve your mobile page speed have to do with optimizing your code. However, there are other things you can do as well to make your site load quickly. These include using well-coded themes and plugins, removing unused themes, plugins, media, pages, comments, backups, and so on from your database and server, and installing a caching plugin that’ll minify, compress, and otherwise make your site lightweight and fast.
It’s always a good idea to review your web hosting plan to ensure you have the right amount of resources to keep up with your website’s activity.
4. Create a mobile-first user interface
Mobile-first design is all the rage these days and for good reason.
A mobile-first design can help improve your site’s loading speeds and ranking. By designing for mobile devices first, you can avoid having to cram a bunch of desktop-centric content into a small screen. This will also make your site more responsive and user-friendly overall.
When you’re designing your website, be careful not to create a scaled-back version of the site for mobile users. Google explicitly tells us not to do this as it can negatively impact ranking.
But, according to this article, Google is telling us not to do that.
“If it’s your intention that the mobile page should have less content than the desktop page, you can expect some traffic loss when your site is enabled mobile-first indexing, since Google can’t get as much information from your page as before.”
If the content on your desktop site is not important, then it should not be there. Don’t include useless or repetitive content as this will only cause visitors to leave your site.
5. Make your website more accessible
The topic of accessibility has been brought to the forefront by the team at Core Web Vitals.
Running your URL through the WAVE accessibility checker will alert you to any inaccessibility that Google has flagged. However, this doesn’t mean you’re 100% compliant.
Because accessibility issues can cost you visitors, lower your search rank, and money, it’s important to make sure your website is accessible to people with disabilities.
6. Optimize images
Optimizing images for your website is important, but there’s more to it than just page loading time.
The average mobile page weighs in at 1917.5KB, with images taking up 1,032.5Kb of that.
Large images are often the culprit behind sluggish web pages.
While those tips and tricks will help to speed up your WordPress site, there’s another thing you can do to improve your site’s speed:
Make sure the most important images are accompanied by alternative (alt) tags.
One of the benefits of adding alt text to images on your website is that it can help improve your site’s accessibility. Another benefit is that it can help your web page rank higher in both regular Google search results and image search results.
If you want your web page to rank in both the regular Google search results and image results, make sure to write alt text that perfectly describes your graphic and matches the image searchers’ intent. By doing so, you can create another ranking opportunity for your page.
7. Make Great Content
If you want to create a great experience for your visitors, you have to make sure you’re paying attention to the technical aspects of SEO. But all of that will be for nothing if your content is no good.
So, how do you make great content? It’s different for everyone.
Think of the difference between a web page that describes your web design services and a product page for a Blendtec blender.
Your design service webpage should: Describe why hiring a professional designer is important, what your services include, what your potential clients can expect to receive, have some proof of your work, and have information on how to get in touch with you.
A useful page for small business owners would be one on hiring a web design company. If they were looking for “how to hire a designer” or “should I hire a developer?”, that article could answer them.
A product page would need to provide a brief summary of the blender and show photos of the blender from different angles, as well as different variations of the product. It would also need to display the price, allow customers to add it to their cart or save it for later, and include technical specs of the blender. The product page should also recommend related products and display sortable customer testimonials and ratings.
A customer doesn’t want to get sent to a landing page that reads like a service page.
Your content needs to be well-written and free of errors to meet the searcher’s intent and expectations.
If you can provide content that meets the needs of your visitors, they will stay on your page long enough to read through it all. This helps improve your page ranking.
8. Organize the content to ease the reading
The structure of your content is going to help, too.
You want to make sure your pages are readable by humans. So, that means:
To make your content more scannable and readable, start by breaking up longer paragraphs into shorter ones. You should also add header tags every few hundred words and include descriptive imagery throughout the page. Finally, use text callouts like blockquotes and bolded phrases to help readers find the most important information.
By writing your pages in a format that’s more inviting and easier to read, you’ll encourage more visitors to actually read it and follow through on your call to action.
You need to think about how well Google’s indexing bots can read your page. They can pick up on cues, but they’re not smart enough to sit down and read your article. You’ll need to use HTML meta tags as well as hierarchical header tags to tell the bots what the page is about.
To tell the search engines what your page is about, you need to use both meta and heading tags that are properly formatted.
9. Craft titles and summaries that will get people to read your content
To drive more traffic to your site from search engines, you need to write great headlines that entice people to click. Google will notice, and your rankings will improve.
But you can’t just generate a bunch of page views. If Google is noticing that your pages get tons of views, but people immediately leave once they land on your page, your rankings will suffer.
So, your goal should be to avoid using clickbaity titles for your page’s meta tag and description. Instead, make them more enticing and clickable.
The length of your script is the first thing you should focus on. You have only 30 seconds to pitch your prospect, so it’s important to be concise.
If you want to make it to the first SERP, you need to be doing something right.
Something else to consider is writing titles that are interesting enough for people to click on.
10. Pick a focus keyword for each page
Keyword Optimization is not as simple as adding a “keyword” to your webpage. Google does not automatically recognize keywords.
Instead of writing your content around multiple keywords, you should instead focus on just one. This way, you can fully unpack the ideas around the topic you’re writing about.
Remember, the keywords you choose need to be relevant, useful, and able to be ranked for by your own site.
Choose a key phrase that:
You should choose a keyword that has a decent amount of monthly searches, low to medium competition, and matches the user intent. To find the right keyword, put it into Google and see what you find. Then look at the sites on the first page of search results. If they match what your own page will address, then you’ve found a keyword that aligns with your users’ search intent.
Now, if you write content that answers your visitor’s questions, then you’ll automatically be targeting your keyword. The same applies to similar or related terms.
As you write the content for each page, the keyword will naturally be included.
But remember that in order to “index” your page, the search engine robots will need to see the focus keywords on the page. So be sure to include them in your headers and title tag.
Here, your focused keywords should show up in the following places:
Your focus keyword should appear in the title tag, meta description, slug, within the intro, the first H2 header tag, and alt text for the most important image on the page and within the conclusion.
The keywords should appear in the content of the landing page, as well as variations that users might search.
11. Build an Effective Linking Structure
Now, this is where we start getting into some strategies that aren’t directly related to how search engines rank websites but are still very important.
Having internal links to relevant pages on your site helps create a more organized structure.
These are the pages of your site. Each page is accessible from the homepage and the main navigation bar.
This structure indicates that each page on the website is related to the company’s overall message and mission. However, they are not interrelated. This lack of connection doesn’t make sense.
When discussing your web design service, it’s natural that you’ll mention your specialization in WordPress websites and e-commerce. So, those links to those pages should exist on your “Web Design” page.
Your portfolio and contact us pages are the likely candidates for the most action on your site. Your clients shouldn’t have to waste time going back to the home page or scrolling up to the navigation bar.
By placing these buttons and links to the next step within the service page, you make it quick and easy for your visitors to take that next step.
The simpler you can make the user experience, the smoother the conversion process will be.
Internal links are an important SEO factor because they allow search engines to crawl your site more efficiently. They also improve user experience by making it easier for visitors to navigate through your content.
12. Only use external links that are trustworthy
Backlinks are one of the main reasons why businesses obsess over link juice.
It’s also something to keep in mind when linking to external sites.
Link juice is the idea that one site can pass its authority to another through a do-follow link. So, by linking out to authoritative and trustworthy sources, your site may raise its own clout with the search engines because of that connection.
When looking for external sources to link to, be sure to only choose those that are reputable and trustworthy. This way, you can be sure that you’re passing on link juice to sites that will actually benefit from it.
If you link to external websites with misinformation, it can damage your website’s reputation. Make sure that any external links are trustworthy and reliable to avoid harming your site.
Only use external links that are absolutely necessary and reliable. Anything else should be removed.
13. Get your page listed in Google’s “Featured Snippet”
Pay-per-Click Advertising is the fastest way to get on Google’s first page, but it’s not the only way.
Another way to optimize your site for Google is by making sure your images are optimized for image searches. You can also optimize your page with schema markup, which can get you a coveted spot as a Featured Snippet.
While having well-structured data is a good start, it won’t automatically land you in the Featured Snippet. Your page needs to provide the best possible answer, and your Structured Data should be well-written.
The schema markup for categories on websites is designed to help you choose the right one and write it in a structured way.
Use this method only where appropriate. For example, an About Page probably doesn’t need to have its information marked up.
A lengthy post that details step-by-step processes would be.
If you’re using WordPress, there are plugins like Yoast that can help you insert this code into your pages. This is a quick and easy way to get your site featured as a snippet.
14. Acquire quality backlinks
Having backlinks to your website is a huge indicator of authority for search engines like Google.
Backlinks are important, but they can’t just be any links. They need to be from reputable sites, and they need to make sense.
Paying for backlinks is not an effective way to improve your website’s ranking. If the backlink does not fit organically within the content on the site, visitors are unlikely to click on it.
There are a lot of ways to build up a backlink portfolio that will generate authority and boost your search engine rankings.
Post 80% of your content as non-promotional.
By posting a variety of content that appeals to your target audience, you’ll generate meaningful engagement with your followers.
This will eventually put the spotlight on your content and get people to share it on social media.
Google will look at the social signals coming from your brand when ranking your site. This includes things like the number of shares, likes, and comments on your posts. The more engagement you have, the higher you will rank.
Become an Influencer: You don’t have to become a huge celebrity to be viewed as an expert. All that matters is how you present yourself.
By getting speaking engagements, you can leverage your authority and reputation even further. Just be sure the topics you speak about are relevant.
Look for podcasts, webinars, and conference opportunities in your industry that are seeking speakers.
If you’re not into public speaking, that’s okay! You can focus on getting guest blogging gigs instead. Guest blogging is a great way to get your name and your brand out there, while also increasing the authority of your site.
By providing valuable content to other websites, you not only get your name out there but also build your reputation. And, because Google is watching, they’ll pass that reputation on to your site.
15. Create My Business Page
Any company can set up a free listing on Google My Business. This has several benefits, including improving your local search rankings.
The first tip is for business owners to “put themselves” on Google My Business.
If your website doesn’t show up on the first page of search results, don’t worry! The map at the top of the page can give you a great spot anyway.
Another reason why it’s important to create a My Business Page is so that you can control what shows up in your Knowledge Graph Sidebar.
Google My Business is a powerful platform that allows businesses to control their online presence and improve their visibility in search results. By creating a My Business page, businesses can include high-quality graphics and pertinent details about the business, and collect positive customer reviews. This knowledge graph could do your brand’s reputation a lot of good in the eyes of Google and your prospects.
16. Refresh Your Content
This tip is useful even for your most high-performing web pages.
If you’ve noticed that your traffic is dropping off on certain pages of your website or blog, take a closer look at your analytics. You may discover that these pages aren’t getting any attention at all, or that visitors are bouncing from them.
Then, ask yourself: Is this landing page necessary? If not, can you get rid of it? If it is necessary, what can you do to make it more valuable and relevant for your visitors?
The same goes for your website’s content. Over time, it can become outdated, your design can become stale, and your messaging can become muddled. To keep your website fresh and relevant, you need to regularly add new content, update your design, and fine-tune your messaging. Additionally, you need to make sure you’re providing enough value on your website – otherwise, why would anyone visit it? Finally, you need to optimize your site so that people can actually find it when they’re looking for what you offer.
To do that, it’s simple. Do a search in Google for your focus keyword. It’s not unreasonable to expect that at least part of what you originally wrote will go stale or become irrelevant on your most popular pages within a year or two. So it’s a good idea to refresh these pages regularly. You can easily do this by searching Google for your focus keyword.
To search for your keywords, simply do a Google search.
Check out your top five search results and see if your posts are missing anything. If so, then update your post.
Anything that is out of date or no longer relevant should be removed.
17. Track your search rankings
Finally, you should keep an eye on your Search Analytics in Google.
There’s a lot you can learn from this article. It’ll help you understand why your rankings aren’t as high as they could be.
And if you want your website to rank higher in search engine results, you need to be monitoring Google Search Console. This platform provides valuable insights into how Google sees your site and can help you identify issues that could be holding it back from ranking higher. By addressing these issues, you can improve your site’s ranking and get more traffic.
Under the performance section, you’ll find information on how well your pages are performing overall.
Google Search Console is a great way to keep track of your website’s SEO. You can use it to see which keywords you’re ranking for, which keywords are getting the most impressions, and which keywords are getting the most clicks. You can also use it to see which keywords you rank low for and could stand to improve upon.
You can sort your Analytics data by clicks, impressions, and position to better understand how successful your strategy has been.
Then, focus on fixing those pages that are bringing in the most qualified traffic to your site, but aren’t.
How can I increase my SEO?
There is no one answer to this question as there are many factors that contribute to SEO. However, some tips on how to improve your website’s SEO include:
- Ensuring that your website’s content is relevant and keyword-rich
- Building quality backlinks to your website
- Making sure your website is mobile-friendly and loads quickly
What are the 3 steps to successful SEO?
- Find the right keywords to target.
- Optimize your website for those keywords.
- Promote your website through link building and other SEO activities
If you’re looking to know how to improve SEO and increase conversion rates, these tips are a great place to start. By using keyword-rich titles and descriptions, optimizing for mobile devices, and creating quality content, you can make sure that your website is ready to take on the new year.