How to Use MozBar for Chrome Extension for SEO

June 15, 2022

I was recently introduced to the MozBar for Chrome extension which allows you to see detailed information about any website you visit. I was immediately intrigued and decided to give it a try. Since I work in SEO, I found the MozBar extremely useful for quickly checking things like page authority and domain authority. It’s also great for getting an overview of on-page elements like title tags and meta descriptions.

However, there are also some disadvantages to using MozBar for Chrome. For one thing, it can be pretty resource-intensive if you have a lot of tabs open at once.  Additionally, because it provides so much data, it can be easy to get overwhelmed or lost in all of the numbers.

Overall, though, I think the pros outweigh the cons when it comes to this handy little tool!

MozBar for Chrome: The Quickest Way to Check a Site’s SEO

MozBar is a browser extension for Google Chrome that allows users to get quick access to SEO data for any given website. With MozBar, users can see things like the Page Authority and Domain Authority of a site, as well as the number of backlinks it has.

This data can help understand the strength of a website’s SEO and how difficult it might be to outrank it in the search engines.

What is MozBar?

The SEO toolbar, MozBar, is an extension for Chrome and Firefox that provides you with important data about any website you visit.

The aptly named MozBar tool integrates with search engine results pages (SERP).

The MozBar provides users with on-page metrics that are essential for SEO. This data includes the contents of a webpage’s title tag, alt text, and meta robots.

Additionally, the MozBar gives users insights into a webpage and the domain’s link profile. This information can be used to gauge Domain Authority or the number of backlinks.

I asked SEOMoz founder Rand Fishkin how the tool helps marketers and website owners with their day-to-day tasks. He explained that there are two main things it’s useful for:

“1) Saving time by helping make investigation of on-page, link-based, and markup-related stuff a click or hover away instead of having to open another tab, find the right tool, copy & paste the URL, etc. 2) Surface issues you may never have noticed by simply being on while you browse. For example, the latent indication of a redirect path in the Mozbar has helped me catch 302s I thought had been fixed months ago! “

Free MozBar vs Paid Mozbar – What’s the Difference?

The free version of the MozBar browser extension is very limited in what it can do.

To unlock all of Bar’s features and gain access to all of Moz’s other tools, you’ll need a pro account, which will set you back $99 a month.

While both the free version and the paid version offer the same features and information, there are a couple of key differences between the two.

  1. The MozBar allows you to view some of the SEO data on any webpage, such as Page Authority (PA) and Domain Authority (DA). Unfortunately, the free version only allows you to see a limited amount of data, such as not showing how many links are pointing to a particular page.
  2. MozBar also includes links to Moz’s suite of tools such as Open Site Explorer and the Keyword Difficulty Tool. However, you need a Moz Pro account to access these tools.

Despite its shortcomings, the free trial is still quite useful if you’re just starting with SEO or don’t have or want a paid account.

Specifically, it can provide valuable insight into on-page elements of a website, and can also help SEOs understand the authority of the website and its domain name.

MozBar Page Analysis

The Page Analysis Tool on MozBar provides a ton of information about a page from load time to metadata. You can quickly find the character count for titles, descriptions, and heading tags.

The page analysis feature allows you to view a variety of information about the webpage, including the URL of google’s cached version of the site, canonical links, and load time.

The SEO toolbar from Moz.com is an invaluable tool for assessing the link profile of any site. By showing how many external links and linked root domains the site has, you can quickly assess how successful your link-building efforts are.

In addition, the Moz bar displays a page and a domain’s DA and PA, which is useful for competitive research.

The Page Authority and Domain Authority metrics in Mozbar are extremely useful for monitoring your competitors’ SEO strategies and tracking your own link-building activities.

The MozBar page analysis tool allows you to view the social metadata from Twitter and Facebook, as well as the structured data that Google uses to understand a page.

It makes it easy to find areas of your web pages that need improvement for on-page search engine optimization. The information can help you make those changes to improve your rankings.

Highlight Links

With MozBar, you can identify and differentiate the different types of links to a page. This includes follow, no-follow, external links, and page internals.

This handy tool is useful for finding websites to request backlinks from. It makes the process quicker and easier for you.

From there, you can figure out which pieces of your content are performing the best so you can create more of that type of content for your audience.

The Link Highlighter tool in Moz Pro is a great way to see where internal and external links are located on a web page. This data can then be used to determine which pages of a website are linking to other pages and which aren’t.

Page Optimization

Even with all of the analytics and tracking tools available, it can still be difficult to know exactly what you should do to improve your site’s search engine optimization.

MozBar’s page optimization tool is a great way to ensure that you are getting the most from your data. By providing action items, you can be sure that you are making the best decisions for your website’s search performance.

To optimize your page for your target keywords, simply enter them into the “Page Title” and “Meta Description” fields. Then, click “Optimize”.

If you’re not sure how to make your content more search-friendly, don’t worry! The tool will give you some pointers.

Keep in mind that while this is a great tool, it’s focused on a single term, and might not understand the nuances of semantic or multi-term searches.

How to Use MozBar With Search Engines

This is incredibly useful when you are trying to determine which links are worth your time to pursue. One thing we like about MozBar is that it provides different information depending on whether you’re using it on a search engine or a regular website.

When you use MozBar on Google, Yahoo, or Bing, you get data about each link in the search results. This can be helpful when you’re trying to figure out which links are worth your time to pursue.

The Mozbar tool is a great way to get a quick snapshot of the competition for your keyword. With just a couple of clicks, you can get each competitor’s page authority, domain authority, and the number of backlinks. This data will help you decide which sites to target for your link-building campaigns.

How to Find Search Words to Drive Blog Traffic

Before you begin, you must download MozBar for Chrome.

Sign in to https://moz.com/ and click the blue M on the browser extension.

Before you start doing any research, you need to figure out what type of article you want to publish.

Go to a site you want to research, and open the MozBar to see its meta title and description.

From the on-page description, you can find the right SEO keyword phrases to use in your articles so people looking for this type of information can find your content easily.

Benefits of MozBar

The SEO toolbar from Moz lets you perform an unlimited number of searches, share your domain authority (DA) and page authority (PA), and is a keyword and competitor research tool.

Disadvantages of MozBar

The MozBar is a great tool for checking keyword rankings, but there are also some drawbacks to using it.

Bloggers often obsess over their domain authority rankings, so having an app that constantly updates your DA can be a distraction.

When you install an extension, you also run the risk of having your computer slow down.

If you find that the MozBar is slowing down your device, you can try uninstalling it and see if that makes a difference.


If you’re looking for a quick and easy way to get detailed information about any website you visit, MozBar for Chrome is worth checking out. Just keep in mind that it can be pretty resource-intensive, so don’t hesitate to close tabs if you start noticing your computer slowing down.

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