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July 31, 2022

As a business owner, you’re always looking for ways to reach more people and increase brand awareness. But what’s the best way to do that on Instagram? Ig story vs post: Which one should you post on? 

It can be tough to decide which option is right for your business. This blog post will help you determine which option is best for you between Ig story vs post.

Instagram Stories

The rise of the “Stories” feature on Instagram has led to a lot of confusion among its users. While both features serve the same purpose, they each have different uses.

If you want to connect with friends and businesses more authentically, look no further than Ig Stories. Timely content disappears after just 24 hours, making it the perfect way to stay up-to-date on what’s happening in your world.

Since stories disappear after 24 hours, it’s more likely that people will check their Instagram Story more often than their feed posts.

Over 50% of users on Instagram use stories every day. This number is steadily increasing as of 2016 when this feature was first rolled out.

You risk losing out on updates if you’re not using this feature.

Are Instagram Posts Dying?

Instagram’s feed, or “timeline,” is where people go to discover new information, products, and brands that interest them.

As a brand, it’s important to keep your Ig posts updated and relevant. Potential new Instagram followers should see that your account is active and filled with content they can easily relate to.

The survey found that 83% of people use Instagram news feed to look for new products, while 81% use it to research products.

As a company, you must regularly update your posts to stay at the top of your customers’ minds. That way, you’ll be the first to come to mind when they want your services.

Ig Story vs Post

Now that we’ve established the importance of your Feed and Story, let’s discuss how you should utilize them in your marketing strategy.

Stories, on the other hand, disappear after 24 hours. Feed content is usually more polished and curated than stories. Stories are meant to be more raw and authentic, giving your followers a behind-the-scenes look at your business.

Your customers are more likely to follow you if you post useful and enlightening content. By providing value, you will be able to encourage your customers to stay engaged with your brand.

When it comes to choosing between feed content and Stories, it depends on your goals. Feeding content is the way to go if you want to reach a wider audience and attract new followers. However, if you want to create more engaging and personal content that will disappear after only 24 hours, then Stories are the way to go.

Unlike the feed content, Stories offer many features that invite users to interact. This makes them perfect for engaging users and encouraging them to participate in the story.

When it comes to aesthetics, Story posts tend to be a little less refined and a little more on the rough side. They are typically more spontaneous, so they’re more playful. Content in stories tends to be more informal and a little personal.

Consider using a dual approach to your Instagram account. Use your account to showcase your carefully curated and well-edited photos while letting your Story posts be more candid and spontaneous. This can help you connect more with your customers while building brand loyalty.

Your Ig posts should be designed to draw in new viewers and entice them to follow your account. Posting stories is a great way to connect with your existing audience and share time-sensitive information.

How Your Ig Stories Relate to Sales Cycle

Stories are most effective when used to target users in the middle of your sales funnel. This is because they help to build trust and rapport with potential customers and can be used to highlight the unique value that your product or service can offer. When used correctly, Stories can be a powerful tool for driving conversions and sales.

Stories are a great way to keep your brand image top of mind for users who already follow you. Creating compelling and consistent content can introduce followers to new products or drive them to specific landing pages. This makes stories ideal for nurturing consumers and moving them down your sales funnel.

Using stories can help move people down your funnel by guiding them towards products or driving them to specific pages. This can create a more cohesive user experience, leading to more sales.

To engage new followers, a great strategy is to group your best Stories into highlights. This way, you can target specific topics of assumed interest and introduce them to your products.

Are Stories or posts better on Instagram?

There is no definitive answer to this question as it depends on the content and the audience. Stories tend to be more personal and intimate, while posts are more public and permanent. It depends on what you want to share and who you want to share it with.

What is the point of Ig Stories?

The point of Ig Stories is to share moments from your day with your followers in a temporary, disappearing format. Unlike regular posts on Instagram, which remain on your profile indefinitely, Stories only last 24 hours before disappearing. This makes them ideal for sharing quick updates or snippets of information that might not be worthy of a permanent post.

Conclusion

When it comes to choosing between Ig story vs post, it depends on your goals and what kind of content you want to share with your audience. Story content is the way to go if you want to reach a wider audience and attract new followers. However, if you want to create more engaging and personal content that will disappear after only 24 hours, then Stories are the way to go.

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