If you’re like most salespeople, you’re always looking for ways to improve your productivity. After all, the more productive you are, the more successful you’ll be. So what’s the best way to become more productive? One of the latest and greatest trends in sales is interactive sales office tools. These tools can help take your business to the next level by making it easier and faster to get things done.
What Are Interactive Sales Office Tools?
Interactive sales office tools are computer programs that help salespeople manage their customer relationships and sales pipeline.
These tools typically include a CRM (customer relationship management) system, a contact management system, and a sales force automation system.
Imagine you’re in the market for new hair color. It can be tricky because you don’t know which colors will suit you, and you’d like some personalized advice.
What a relief it is to find a website with an interactive tool to help me pick a hair color! All I need to do is input my skin tone and eye color, and voila – I get a list of compatible hair dyes. No more guessing which colors will suit me – this tool takes the guesswork out of it.
The result? You buy a hair coloring product.
Thanks to that interactive website tool, you went from a potential lead to a paying customer. This is precisely how these tools are meant to work, and it’s a great example of their effectiveness.
By interacting with your brand for just a few minutes, users can get helpful and meaningful results that could lead to a sale.
Some interactive marketing tools that can be used are virtual try-ons, augmented reality, and image captures. These tools let people use selfies to “try on” makeup, glasses, and other items.
The benefit of interactive marketing tools is that customers know whether the product suits them or not, so they’re more likely to buy.
So, briefly, here’s how it works:
- A visitor views your landing page.
- They tap the link which activates their phone’s camera and lets them try on the product.
- With AR, users place a product on their face to see how it will look on them.
- After the customer is satisfied with the product, they add it to their cart and proceed to the checkout page.
Some interactive tools in marketing are platforms that allow users to test out products before they buy them. For example, Amazon has a feature that allows users to “place” furniture around the room to see if it looks good in their home. This is a helpful tool for customers because it allows them to make sure they are happy with their purchase before they commit to it.
The same principles apply.
Buying products, like footwear, can be especially difficult when shopping online because you can’t try them on first.
That’s where measurement tools come in.
Let’s look at an example of this with one of Nike’s latest digital marketing campaigns.
- Customers browse through the Nike app and choose the pair they like.
- They decide if they want the shoes by putting them on virtually.
- The scanner measures the dimensions of a person’s feet.
- Once the app has scanned the measurements, it will tell the customer which size of sneakers they should purchase.
It’s clear to see how this could lead to more sales and fewer return requests.
Calculators can be used in several ways to help potential customers on your website.
For example, you could use a nutritional calculator to help people figure out the right diet for them, or a pricing calculator to help them build customized product bundles.
Financial calculators can also be used to help people select the right financial product for their circumstances.
There’s a good chance that an interactive calculator can help personalize the user experience for anyone, no matter what sector they’re in. Whether you want to use one for your website or not is up to you, but they can be useful tools nonetheless.
Let’s say you’re running a cooking website and you want people to buy your cookbooks. You’ve received questions about whether or not your recipes are healthy and nutritious.
A nutritional calculator is an interactive tool that can help potential customers learn more about the nutritional content of your recipes. This, in turn, can encourage people to spend more time on your website and potentially have more trust in your brand.
Why You Should Build Interactive Marketing Tools to Increase Sales
Americans see up to 10,000 advertisements and branded messages every single day. That’s a lot of advertising!
That’s exactly why it is.
Seeing the same ad over and over again makes the viewer less interested, so they’re not engaging. This ultimately means you miss potential sales and revenue.
To engage your audience, you need to personalize the entire customer experience.
According to DemandMetric, marketers who create content that engages their target audience are twice as likely to see an increase in conversion rates.
But that doesn’t tell the whole story. The real story lies in overall trends in sales.
According to Gartner, by 2020, 85% of customer relationships will be managed without human interaction.
AI and interactive content methods have become far more common to the point where this prediction is an inevitability.
Soon, it is going to happen.
Now, it is very common to never interact with a person when doing business.
Quizzes, calculators, and chatbots are great ways to engage your audience and move them through your sales funnel.
Because they’re now in control of the buying process, buyers are savvier than ever.
Interactive marketing content is key to helping consumers move through the sales process seamlessly. By providing tools and information, interactive content helps consumers make decisions while navigating a wealth of content options.
What Are Interactive Tools?
Interactive tools are software applications that allow users to interact with digital content in a variety of ways. Common interactive tools include web browsers, media players, and word processors. These tools typically provide users with a graphical interface that allows them to manipulate digital content in a variety of ways.
For example, a web browser allows users to view and navigate web pages, while a media player allows users to play audio and video files.
If you’re looking for a way to improve your sales productivity, interactive sales office tools are the way to go. These tools can help take your business to the next level by making it easier and faster to get things done. So what are you waiting for? Check out some of these great tools today!