I’m excited about HubSpot’s PieSync acquisition because it will change the way I stay connected with my contacts. With this new technology, I’ll be able to stay up-to-date with their latest information and connect with them more easily than ever before!
The Impact of The Piesync Acquisition
PieSync is a cloud-based contact data synchronization service that enables users to sync their contact lists and data across multiple devices and platforms. The company was founded in 2010 by Pieter-Bas Kruythoff and Willem van den Berg and is headquartered in Amsterdam, Netherlands.
In 2014, Piesync received $1.2 million in funding from a number of angel investors, and in 2015, they secured $3 million from venture capital firm NorthZone.
HubSpot Acquires PieSync
In 2019, HubSpot announced its PieSync acquisition. PieSync is the fastest-growing real-time customer data synchronization platform. This acquisition allows HubSpot to provide its customers with even more powerful tools for managing their customer data.
The iPaas solution is the one and only service of its kind that synchronizes and updates all customer records, freeing up valuable time for business owners to focus on their clientele.
“The addition of the iPaas provider Piesync to the Hubspot product offering will provide customers with even more ways to connect their sales and marketing data. The iPaaS company, which has one of the highest customer review ratings, will power the syncing of contacts, calendars, and tasks.” — Brian Halligan, co-founder and CEO of HubSpot.
These days, companies are always trying to focus on customer experience. Unfortunately, this can become difficult when customer data is spread across so many platforms. In fact, according to research from Blissfully, the average user utilizes 8 separate apps per day.
Even when you integrate software, your data can get out of date and inaccurate, causing confusion and frustration for your team and your customers.
With Piesync, businesses can sync their customer data across all their technology platforms.
“We’re excited to announce that we’ve joined the team at HubSpot. Our mission is to help connect and synchronize your customer data across your growing suite of software. We believe that all companies should have access to this valuable data and that it should be centralized.” — Ewout Meyns, co-founder and CEO of PieSync
Founded in 2014, the Belgium-based company received an investment from IMEC iStart and entrepreneur and angel investor, Dirk Vermeulen.
Two years after its first round, the startup raised a second round of funding, led by angel investors, AAAF, PMV, and Belgian entrepreneur, Luc Burgleman.
Then in 2018, the company received another round of funding from Fortino Capital.
The publicly-traded company, Hubspot, provides a cloud-based platform that helps businesses manage their marketing, sales, and customer service efforts. Marketers can launch advertising campaigns, publish content to their company’s social media accounts, and analyze the traffic to their website, among many other things.
A lot of the capabilities of Hubspot require you to connect them to external applications such as a helpdesk system or a site analytic tool. This is where PieSync comes in. It automatically syncs data between an external platform and your HubSpot account, saving you from having to manually enter it.
The service provides an interface in which users can select which systems they want to connect to and which data they wish to sync. For example, an e-commerce company might choose to bring the data from its e-commerce platform, such as Magento, into its CRM, such as Hubspot. Or it could choose to import the contacts from its CRM system into its email marketing software, such as MailChimp.
Following its acquisition, the standalone version of PieSync will continue to exist. The deal will help further the goal of creating a platform that can connect all front-office applications to Hubspot.
Conclusion: HubSpot’s PieSync
HubSpot’s Piesync acquisition is a game-changer for staying connected. With this new technology, you’ll be able to stay up-to-date with your contacts like never before!
