Writing a sales bio is like putting together another puzzle.
In order to impress your readers, you need a few dazzling sentences that show the reader that they can trust and rely on you. To do this, make them believe that you are an expert in what it is they’re looking for.
But how do you do that?
The best way to write a bio is by following these simple tips. These include things like never mentioning your age, and not including too much personal information about yourself.
The Do’s in Sales Bio
1. Write in 3rd Person Narrative
The most common form of a professional sales bio is written in 3rd person (like someone is writing about you, not you writing about yourself).
It is not a good idea to use “I” in your resume unless you are specifically asked by the company. In social media bios, it’s okay because that way you can talk about yourself more and be much more personal.
2. Stick with the Highlights, and Keep in Succinct
Writing a professional sales bio should be as simple and straightforward as possible.
Be brief and concise.
3. Blend the Personal with the Professional
A good bio should not just talk about your qualifications. It also needs to establish that you are the right person for the job.
When you combine your personal and professional life, it gives the reader a sense that this bio was written by an actual human. You can always get help with free writing workshops or other options.
4. Include Your Contacts
A sales bio is important because it not only provides information about the job candidate but also gives employers a chance to learn more about them. A resume should include contact info and links to social media or websites.
One of the most unprofessional things you can do is not pay attention to detail. This means that there are errors in your sales bio, which will turn off readers.
The Don’ts in Sales Bio
1. Don’t Get Hung Up on Dates
When did you start your second executive position?
The answer is simple. Nobody cares about dates in a sales bio. Sure, they’re fine to include, but it’s not something that will move the needle.
2. Don’t be Over promotional
The purpose of a sales professional bio is to provide readers with an overview of the person and what they do.
Promotional material in a sales or author bio can often overshadow the purpose of either.
3. Don’t be Overly Formal (a.k.a. boring)
To illustrate the point, Maura Neill gives a sales bio with some easy conversion points. She suggests you mention dark beer if she is a real estate speaker and shoes or bacon if they are in marketing.
With this guide, we hope to help you learn how to write professional sales copy. If you have any questions or comments please let us know!