As a salesperson, one of the most important things you can do is close the deal. But sometimes, it’s not as easy as it sounds. That’s why we’ve compiled a list of the best sales closing phrases to help you win more deals. Whether you’re looking for classic closers or modern ones, we’ve got you covered.
Sales Closing Phrases
When you are trying to close a sale, you will want to use phrases that will help to seal the deal.
Some examples of sales closing phrases include: “Would you like to take advantage of this offer today?”, “I can give you a great deal if you act now”, “If you’re interested, I can get you started right away”, and “What do you say we get started on this today?”.
Using phrases like these can help to nudge the customer in the right direction and get them to commit to a purchase.
The Science Behind How to Close a Sale
Let’s start off with a surprising insight about salespeople:
92% of sales people give up after a prospect says “no” to them 4 times. On the other hand, 80% of buyers will say “no” 4 times before they actually agree to buy something.
Did you catch that?
80% of people are very likely to reject your offers several times before they’ll finally agree to try them out. But 92% of salespeople give up after only getting rejected once or twice.
And, this doesn’t even begin to address the number of sales reps and startup CEOs who waste their time in the “maybe” stage, never getting a definitive yes or no from their prospect.
If you want more business, you have to commit to staying in contact with your potential clients. By building these relationships, you will stand out from your competition.
However, all of the sales techniques, tips, and tricks out there won’t help if you don’t follow a proven step-by-step process.
There are a variety of tried and true sales methods, and these can be integrated into your sales strategy.
Closing sales is theoretically simple: Show up ready, give the pitch, answer questions, and ask for the buy. Follow up as needed.
However, in practice, the sales process is more complex than that—a fact that I’ve learned through countless attempts to sell (and failed attempts at doing so).
Closing a sale is not as easy as it sounds. In fact, even experienced salespeople make mistakes.
While there is a science to selling, it is an art as well. We’ll examine the two processes in conjunction.
Let’s begin by looking at the science around why some deals don’t end up closing, and where you may be wasting your time.
1. The Assumptive Close
The Assumptive close is when you truly believe that a sale is a “sure thing” and that you’ll make the deal as soon as you put in the effort.
The key to making a successful sales appointment is to check in with your prospective client often, to gauge their interest and uncover any reservations they might have.
Your confidence in yourself is infectious and makes the prospective client believe that they should know the answer.
When it works: When you have a good rapport with a prospect and are sure your product is a good fit.
When not to use an Assumptive close: When you have no relationship or history with the prospect, and you hear that your product or service doesn’t align with their needs.
2. How to Offer Discounts to Your Prospects
Give the prospect something exclusive if they commit to you by a certain date. This can be anything from a discount to a free gift.
If you’re thinking about buying our [service], now’s the time to do it. We’re offering 15% off if you order now, plus if you act now, you’ll get to jump to the front of the line for installation. But this offer is only good until [time].
The prospect feels that they are missing out if they don’t agree to your offer. If they’re going to accept your proposal, then it makes sense for them to do it now.
When it’s effective: When you are able to convince your buyer that your product is worth the discounted price, and that your main objection is their hesitation to buy now.
When it’s not a good idea to discount: If the product wouldn’t work for their companies, or you can’t offer them a big enough incentive to convince them to buy.
3. The takeaway close
If a prospect seems disinterested in certain features of your product, remove those from the discussion.
If you want to save on costs, try removing features that your prospect might not need. This way, they’ll be more likely to take your offer.
Why this Works: People are often turned off by prices that are higher than they expected. If you can provide a discount on your offering by stripping away features, they might be more willing to bite.
When it doesn’t work: When your software is too expensive for a prospect, and they’ve made it clear that they have no use for it.
When you shouldn’t use this method: When the prospect doesn’t seem bothered by your price.
4. Get Your Leads to Say Yes
The “nothing to lose close” is a sales technique where you let your prospect know that you’re selling them something.
1. Can you give me your verbal commitment right now?2. When can you start implementing?3. Are you able to give me your signature now?4. What else can I do to get you to sign now?
Why this works: By being upfront about what you want, you help the other person feel more comfortable, and even if they can’t help you, they’ll give you a definitive answer so you no longer need to follow up.
When it works: When you know that the person you’re talking to isn’t going to say yes, and you don’t have any other options.
When you shouldn’t use: When you haven’t established a relationship with the prospect yet.
5. Make Your Prospects Stick Around
Remember the famous line “Just one more question…” from the TV show “Columbo”?
The ‘One More Thing’ technique, made famous by the TV show ‘Columbo,’ has become something of a catchphrase for salespeople. After the suspect thought they were done with them, they would turn around and ask them for ‘just one more thing.’
If all else fails, try this one trick to make customers stay on the call.
Why this works: If you’re selling a software product, hit them with the most attractive part of your offer once they’ve indicated they aren’t interested.
When it works: When you’ve just mentioned your main point, and you’re sure that prospect is on the way out.
When to NOT use this method: When you’ve already bombarded them with a long list of benefits and features.
6. Make a Puppy Dog Close
If you want to make a puppy dog close, let your prospect try out the puppy. Let them hold it and play with it for a while so they can get attached to it. Once they’re attached, it’ll be much harder for them to say no to buying the puppy.
Try before you buy, test driving a car, using free trials, keeping products, and so on
The benefit of your product or service becoming reality is something that they can’t do without.
When it works: When your product allows for a trial period so potential customers can test it out for themselves. This is especially useful for products that may be hard to explain or measure over email or on the phone.
When it doesn’t work: When your product isn’t something that can be tested or doesn’t have a wide number of features and benefits.
7. Sales Tactics That Work
This is similar to the “hard” or “direct” closes, in that you are offering your prospect two choices. But unlike with a “hard” or “direct” closure, you are hoping that they will choose one.
Offer them two different packages, or different levels of services, or implement their project sooner versus later on.
Having two choices in front of you often leads to you picking one or the other. And many times, the less expensive option is picked because it feels more like a discount.
When it works: When you have multiple tiers of service and your prospective client could benefit from both.
When NOT to use: When your value proposition is static, and you don’t have anything special to offer.
8 Most Effective Sales Closing Statements
Whenever you are trying to get a client to sign on the dotted line, use one of the following business closing lines. These final words show your client that you are committed to solving their pressing problems.
1. “If we gave you this product or service, is there a reason why you would choose not to work with us?”
When a prospect tells you no, they are in fact telling you yes.
The closing technique here is to reel in your prospects until they no longer have a reason to look elsewhere.
If a potential client answers “yes” to the question, “Do you have any concerns?”, it gives you the opportunity to address them. This can help you overcome any obstacles and reassure them that working with you is the right decision.
2. “If you’re looking to make more sales, then yes, this is certainly a more cost effective strategy. We can talk about making follow-up arrangements.”
With that question, you allow your prospective client to either push back on the deal or adjust the amount of money they’re willing to spend. Your potential buyer might be willing to buy, but they may be on a limited budget.
By asking this, you will show them that by spending more on your services, they will realize more profit. Most serious business owners won’t pass up on an opportunity to increase their profit margins, so they’ll likely agree to your proposal.
3. If you make your payment by the end of today, I’ll throw in both of our products at (your price).
If you’re looking to turn a profit, the best way to do this is by bundling your products. By offering a discounted price for purchasing both items, you’re much more likely to close the sale and make money.
If you’re looking to turn a profit by selling two different items, it’s important to find a product that compliments the other. Before making an offer, make sure it won’t result in you losing money.
4. “I hope to work with you soon.”
This closes the deal if you are selling services.
If the sales rep is enthusiastic and excited about doing business with the prospect, then they will be more likely to want to work with you.
You’re about to seal the deal with a friendly and professional voice. Remind your prospect that the two of you will work well together and that you’ll solve any problems that come up.
5.“What are your thoughts?”
When closing the deal, an important question to ask is about the prospective clients’ opinion. This will help you to gauge how interested in your product they are.
You will then know if they are ready to move forward.
When asking this question, you want to hear a positive answer. This shows you’re close to the deal.
How do you respond to negative responses? Do you have any suggestions on how to persuade a prospect to rethink their response?
A rejection isn’t always a no to a deal. Approach it from a perspective of figuring out what’s holding them back, so you can move past it.
Find a fix for the problem.
6. “What specific aspects of our product or service are you interested in?”
With this question, you open the conversation. The technique you need to use here is to gather more information about their problem and analyze their response.
What interests you most about our product? What benefits of the product stand out to you the most?
What problems do your customers face? And how can your product solve those problems?
Asking questions like these will help you better understand what your market wants. This will make it easier to craft a sales pitch that addresses their pain point.
7. “As you can see, this (product) offers (benefit). How does that sound?”
This question allows your prospect to think about the main benefit they will receive from your product. It also gives them confidence that your product can help solve their problem.
If you’ve addressed everything your lead has told you, help them decide by emphasizing the features of your product and the benefits it will provide them.
Conclude by thanking them for their time, and addressing any details they provided.
8.“Our product is exactly what you need. It will, without a shadow of a doubt, solve that problem for you.
End your conversation with this final, confident statement that highlights your understanding of the prospect’s needs and your confidence in your product.
This final question is your last chance to reassure the client that they made the right choice in calling you.
When you frame your sales close in positive terms, it reminds your prospect that they made the right choice. This gives them the opportunity to reflect on all of the benefits of doing business with you, which is beneficial to both of you.
If you’re looking for the best sales closing phrases to help you win more deals, this blog post is for you. From classic closers to modern ones, we’ve got you covered. So what are you waiting for? Start using these sales closing phrases today and close more deals than ever before!