Starting an Software Affiliate Program in 2022

If you're thinking about starting an software affiliate program, this blog post is for you. Learn how to choose and promote the right affiliate software.

If you’re thinking about starting an software affiliate program, this blog post is for you. I remember when I first started my journey as an affiliate marketer. I had no idea what I was doing or where to start. But with a little research and some trial and error, I was able to get my first software affiliate program up and running in no time.

And now, I’m here to share everything that I’ve learned about starting an software affiliate program so that you can do the same in 2022!

Starting an Software Affiliate Program

A software affiliate program is a type of marketing arrangement where an affiliate is rewarded for driving traffic to a software company. The affiliate is typically paid a commission for each software sale that they generate.

In order to participate in a software affiliate program, the affiliate must first sign up with the software company. Once the affiliate is approved, they will be given a unique link to the software company’s website.

The affiliate can then promote the software company’s products on their own website or blog. When a user clicks on the affiliate’s link and makes a purchase, the affiliate will earn a commission.

What is Affiliate Marketing?

If you’re looking to start an affiliate marketing program for your business, you’ll need to find content creators who can promote and link to your brand’s website. These affiliates will be rewarded with a commission whenever they help you make a sale.

In exchange for this promotion, you pay these affiliates a commission for every sale they generate.

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

These content creators place their own affiliate link – a unique, traceable link that directs readers to your website – within their content.

Then, you pay these affiliate marketers commissions for every sale they make.

Running an affiliate marketing program can be a lot of work. After all, you’ll need to train your affiliate marketers, decide on your commissions, and come up with a plan to measure their successes.

You’ll also need to make sure you follow your company’s guidelines.

How to create an affiliate marketing program? This comprehensive guide to creating an affiliate marketing program is your one-stop shop for everything you need to know about this marketing tactic.

By following the steps above, you can set up your affiliate tracking software. With the right tool, you’ll be able to manage and track your affiliates with ease.

Is Affiliate Marketing Right for Your Business?

Whether you’re selling a physical product or a subscription-based service, affiliate programs are a good way for companies to increase sales. However, not all companies are a good fit for an affiliate program.

An affiliate marketing program can be a good way for other businesses to drive traffic and promote products on your site. Affiliate marketers won’t be selling or distributing your merchandise, but will be promoting it through a link.

You’ll pay a commission for each purchase an affiliate marketer helps to generate, and it’s ideal if your product or service is appealing to a large audience. If you have good customer loyalty, an affiliate marketing system can be very successful.

Businesses with high margins, such as online stores and subscription services, benefit the most from affiliate programs.

When we asked 56 marketing professionals, they told us that affiliate marketing works best for the following kinds of companies:

  • Ecommerce (80%)
  • Beauty (77%)
  • Apparel (68%)
  • Tech (68%)
  • Health (61%)
  • Subscription services (61%)

Since affiliates promote your product on their website, they’ll mostly reach people who are not already familiar with your brand. This could be a great way to expand your customer base and reach new potential customers.

If you want customers to promote your products to individuals they know, a referral program is a way to go.

A referral program is better for your business if:

  • You are looking for a way to mobilize your customers to tell their friends and family about your business
  • You cannot pay cash commissions on every sale
  • Your product is meant for a niche audience
  • Your business is new or fairly new

While affiliates are marketers who promote other people’s products, an influencer is an authority who addresses an audience of loyal fans.

Influencers, unlike affiliate marketers, are more concerned with showing their audience how products can be used than making a direct sale. Also, they’re paid per project, not a commission-per-purchase.

Top Benefits of Affiliate Marketing Programs

Is an affiliate marketing program right for your business? Here are some benefits to consider.

Affiliate programs help you increase brand awareness, harness the recommendations of trusted creators, and track the ROI of word-of-mouth marketing.

Additionally, affiliate programs are cost-effective and low-risk. You only pay an affiliate after they’ve generated a sale for your business.

An established affiliate marketing program can help you build a network of reps fast, especially if they already have connections with the top influencers in your particular niche.

Affiliate networks are a great way to manage relationships that you already have with influencers.

One of the biggest disadvantages of using an affiliate network is that they charge their own commission on top of the commission you pay to affiliates. This can often be a substantial amount, and it can eat into your profits.

This percentage can be as high as 30% of what you charge for your services.

Let’s say you spend $100,000 on affiliate commissions. Your affiliate program might require you to pay an extra $30,000 because it found those partners for you.

Even though affiliate marketing is tracked by an affiliate network, and your network will automatically pay your commissions, you won’t have direct access to your important affiliate links.

If you choose to form your own personal network of affiliates, you can still track their progress efficiently and compensate them automatically with affiliate marketing software.

The biggest advantage of using affiliate software instead of an existing affiliate network is the cost. Affiliate software is usually a fraction of the price per year, giving you full control over your data and all aspects of running the program. This makes it an appealing option for those looking to start or grow their own affiliate marketing programs.

So, as you can see, there are many advantages to choosing an affiliate software that offers the same services as existing networks.

Some of the benefits of affiliate marketing programs include:

  • Increased brand awareness and reach
  • Generation of leads and sales
  • Improved search engine ranking
  • Cost-effective marketing solution
  • Flexible terms and conditions

How to form your own network of affiliates?

Consider websites that your target audience frequents, blogs that they follow, and social media accounts that they trust. Also, think about influential people who fit in the niche that your business is in or who serve the same audience.

Then, list all the people you know who might be interested in becoming your affiliate. If they know your product and like it, then they’re perfect!

But it isn’t a requirement.

If you’re looking to attract affiliates to help promote your products or services, consider placing an open affiliate application on your website. By doing so, you can screen potential affiliates carefully to ensure they’re a good fit for your business and that their niche and audience align with yours.

Affiliate Marketing vs. Other Types of Blog Monetization

Most new bloggers assume that advertising is the best way to monetize your site.

These days, if you get to the point where you have 50,000 views a month, you’re able to qualify for certain ad networks (like Mediavine) that actually pay pretty well for display ads.

Putting advertisements on your site can be a great way to make money, but be warned, these can be pretty unsightly.

In all the time I’ve been running these advertisements, no one has ever complained about them. And this month?

I made just over $7,000 from ads and I didn’t have to do anything extra. It’s hard to argue with that kind of income.

So why would I choose affiliate marketing as a primary revenue stream over display ads?

There are a lot of reasons why people do this, but here are a few:

  • They won’t make your site ugly
  • You can get started even if you don’t have a lot of traffic
  • They can help build trust with your audience when done correctly
  • You can get paid for products you already use
  • You can get free products to review

These are just a handful of the reasons affiliate marketing is such a good way to monetize your site, but they certainly aren’t the only ones.

Display advertising and affiliate links are not exclusive. You can have both.

Don’t lose trust in the process by trying to make too much money.

How To Start Your Own Affiliate Program

An already established brand, an e-commerce store, and a social media presence are all important when finding affiliates. Competitor research and compensation plans are also crucial.

We’ll go over each point one by one so you understand exactly what they entail. Having these five items in place allows you to move on to the next stage of starting your affiliate program, which is finding the right tool for the job.

If you want to quickly promote your product through influencers and other affiliates, the best way to do it is by spreading your social media messages across their networks. However, for this to be effective, you need to have a strong online presence and create material that resonates with potential customers.

As an influencer, the best way to promote a product is by sharing high-quality content that will engage and persuade your followers to make a purchase. By creating material that resonates with your audience, you can quickly build a strong presence and drive conversions for your affiliate partners.

So, now that you’ve figured out your affiliate marketing plan, it’s time to find an affiliate network.

Have you already identified some potential affiliates? Or have you tried our handy import tool?

If you don’t have any affiliates yet, you’re not alone. There are several actionable steps to get them.

Get them on board! They could be your strongest brand ambassadors.

And our affiliate invitation tool makes it easy for affiliates to join your affiliate program.

One way to find potential affiliates is by looking at influencers in your niche. The influencer doesn’t have to be an A-List celebrity for you to consider them.

Why partner with an influencer?

  1. They have a pre-existing audience that trusts them.
  2. They can help you reach a new audience.
  3. They add credibility to your marketing efforts.

Reach Out to Social Media Followers

If you have a built-in audience for your business, there’s a good chance that some of your followers would be interested in joining your affiliate program. You can also find potential affiliates by searching relevant hashtags on Twitter, Facebook, Instagram, and TikTok.

Once you’ve found some potential candidates, you can reach out to them directly to see if they’re interested in joining your program.

You can reach out to your social media followers through their direct messages to inquire about their interest in joining your affiliate program. By doing this, you can screen your affiliates and only choose the ones that best fit your affiliate criteria.

After you have the foundation of your program set up, you can start looking for the right tool to manage it. This way, you can make sure that your affiliates are meeting your standards and criteria.

How Do I Create a Software Affiliate Program?

There are a few key steps in creating a software affiliate program. First, you need to identify the software that you want to promote and then sign up for an affiliate program with the company that produces the software.

Next, you need to generate unique links for each software product that you want to promote and share these links with potential customers.

Finally, you need to track your sales and payouts so that you can ensure that you are getting commissions for each sale that you generate.

How Much Does It Cost to Set Up an Affiliate Program?

There is no one-size-fits-all answer to this question, as the cost of setting up an affiliate program will vary depending on the size and scope of the program, as well as the resources and expertise required to get it off the ground.

However, in general, setting up an affiliate program will require some upfront investment in terms of time and money.

If you are looking to set up a small-scale affiliate program with just a few partners, you may be able to do so without spending any money upfront.

However, if you want to launch a more comprehensive program with a larger number of affiliates, you will likely need to invest some money in developing marketing materials, setting up tracking and payment systems, and recruiting affiliates. The exact cost will depend on your specific needs and goals.

What is the Most Profitable Affiliate Program?

There is no one most profitable affiliate program. Different programs have different levels of profitability, and what is most profitable for one person may not be most profitable for another.

It is important to choose an affiliate program that aligns with your goals and interests, as this will help you to be more successful in promoting it.

Additionally, it is important to consider the commission structure of the program and whether it offers recurring commissions, as this can impact your overall earnings.

Is Affiliate Marketing Still Profitable in 2022?

Yes, affiliate marketing is still profitable in 2022. There are a few reasons for this:

  1. Affiliate marketing is a very effective way to generate leads and sales for businesses.
  2. It’s a relatively low-cost way to market your products or services.
  3. Affiliate marketing can be scaled up easily, so you can make more money as you grow your business.
  4. There are many different affiliate programs available, so you can find one that fits your business model and goals.


Before starting an software affiliate program, it’s important to check the competitive landscape. This will help ensure that your program is unique and has a chance to succeed.

First, you’ll want to design a program that will make your brand stand out to potential affiliates. Offering a competitive commission is a great way to do this.

Then, you’ll need to find and recruit the right affiliates who will be able to help you reach your sales goals.

Affiliate marketing software is an important tool for any brand looking to run an affiliate program. By following our advice, you can attract the best affiliate marketers to help you achieve your sales targets.


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