As a small business owner, you know that branding is important. But what about your tagline? This short, memorable line can be a powerful tool in your overall marketing if done correctly. Consider these tips when creating your own memorable tagline branding.
Tagline Branding: Creating a Memorable Statement
Tagline branding is a way to create a memorable phrase or statement that can be used to promote a product, company, or service.
This type of branding can be a powerful marketing tool, as it can help to create an instant association in the minds of consumers between the brand and the desired message.
A well-crafted tagline can be used across multiple marketing channels, such as advertising, social media, and website design.
Tagline vs Slogan
Taglines and slogans are two very different marketing terms. A tagline summarizes your company as a whole while slogans are catchy phrases that summarize a specific product or promotion.
A tagline is a long-term branding strategy. It should be memorable and represent your business over time. Over time, it will become synonymous and associated with the company.
Meanwhile, a slogan is used for advertising a product, service, or campaign. It is typically short and catchy and designed to create an emotional response in the viewer or listener.
Slogans originated in war cries, dating back to when Scottish war chiefs would shout them before the battle.
Now, more commonly used, a slogan is a message that a brand is putting out to the world.
A catchy, short, and evocative sentence that conveys your brand message right now.
Perhaps your slogan is for a new product that your company is launching. Or maybe it’s related to a special event or new service that you’re offering.
A tagline is for the long game—the thing you want to be known for and will continue to work for you as your business grows.
A tagline is a phrase that succinctly and memorably describes the essence of your brand. Conversely, a slogan is a phrase used as part of a marketing or advertising campaign to communicate a specific message about your brand.
Examples of Engaging Business Slogans
Here are some of the most famous companies and their brand taglines:
- Dollar Shave Club: Shave Time. Shave Money.
- M&M: Melts in your mouth, not in your hands.
- MasterCard: There are some things money can’t buy. For everything else, there’s MasterCard.
- De Beers: A Diamond is Forever
- The United States Marine Corps: Semper Fi
- Verizon: 5G Built Right.
- Nike: Just Do It.
- L’Oréal Paris: Because You’re Worth It.
- Apple: Think Different.
- California Milk Processor Board: Got Milk?
- Tesco: Every Little Helps.
- BMW: Designed for Driving Pleasure.
- Bounty: The Quicker Picker Upper.
- Audi: Advancement Through Technology.
- Lay’s: Betcha Can’t Eat Just One.
- Dunkin’ Donuts: America Runs on Dunkin.
- The New York Times: All the News That’s Fit to Print.
- McDonald’s: I’m Lovin’ It.
- The United States Marine Corps: The Few. The Proud. The Marines.
- General Electric: Imagination at Work.
A Catchy Tagline for Your Business Can Make a Difference
Now that you have learned some tried and true business taglines, it’s time to apply them to your business.
Taglines and slogans are quite similar, but a slogan is used to sell a product, while a tagline is a catchy and witty phrase to draw attention to that product.
Both are important when ensuring that your brand stays in the mind of customers.
Tips on How to Craft a Memorable Tagline
Here are some tips for creating an engaging tagline:
1. A tagline can use alliterative or rhythmic words to roll off the tongue, but it’s not required.
2. Your tagline should elicit an emotional response.
3. Your tagline should pique your customers’ interest, support your company’s brand, and persuade customers to take specific action. The most effective business taglines are short, catchy, and honest.
4. Consider how a potential client will feel when reading your tagline. Will it force them to act? Does it fit the brand’s overall messaging?
5. Give a tagline one full day before providing feedback or revisions.
6. Company taglines are not catchphrases, jokes, lengthy, meant to be punny, or a chance to overpromise. Avoid claiming you’re Number One or The Best.
7. Your tagline shouldn’t be a sales pitch. Brands with an established presence can get away with using more catchy and vague phrases in their advertising. (e.g. Apple or Nike)
8. Your tagline should appeal only to your ideal customers.
9. Taglines do not have to abide by grammar rules strictly. (e.g. Got Milk?)
Many brands don’t have a slogan. But a tagline can only do so much if you have just launched your start-up or are just kicking off your marketing campaigns. Tagline branding is important to give your company a voice.
A catchy, memorable, and differentiating slogan is hard to create, but it’ll help set you apart from your competitors.
The best taglines build your brand identity and push it forward. They play a pivotal role in getting the word out, encouraging people to try out your product, and making them loyal to your brand.
So, feel free to share these inspiring examples of great brand slogans with anyone having trouble coming up with their own.