As an advertiser, you always want to be able to reach the largest audience possible. But with so many different platforms and channels available, it can be difficult to know where to start. That’s where ad networks come in. Ad networks for advertisers offer a convenient way to reach a large number of people with your message. And because they allow you to target specific demographics, you can be sure that your ads are reaching the right people.
Plus, with ad network tracking tools, you can easily see how your ads are performing and make necessary adjustments on the fly. In short, there are plenty of good reasons for using ad networks for advertisers. So if you’re not already taking advantage of them, now is the time!
Ad Networks for Advertisers
Ad networks are a type of online advertising that allows advertisers to display their ads on websites and apps that are not owned by the advertiser.
Ad networks use a variety of methods to choose which ads to display, including targeting by location, demographics, interests, and even the type of device being used.
What is an Advertising Network?
People are often curious as to how companies like Facebook and Google make money, as they are free for users to use.
This is all because of the lucrative world of advertisements. There are multiple growing startups and settled businesses in this fast-growing world. A majority of them keep aside a significant sum for their marketing purpose.
In the 19th and 20th centuries, business owners had limited options when it came to advertising. They could use things like newspapers and radio ads.
At the time, television advertising wasn’t as widely used as it is today, so there wasn’t a large market for advertisers.
Interestingly, the business model of Google and Facebook (Meta) changed at the beginning of the 21st century. This gave advertisers more options to display their products in digital media.
An ad network is a marketplace for marketers and websites.
Ad networks provide a marketplace for advertisers and publishers to connect. Advertisers can place their ads on available ad space on websites and mobile platforms, while publishers can monetize their ad space by matching it with advertiser requirements. This system helps online platforms make the most of their advertising opportunities.
An ad network is an unbiased medium for publishers and advertisers. It’s often used as an advertisement network, however, because the center of publishing and advertising is increasingly online.
The key difference between print media and online advertising networks is that the latter delivers ads to people through an advertisement server.
Facebook and Google Ads are the two most popular ways to advertise online.
They claimed 34% of the market share in 2020, making $219 million in advertising revenue.
But, the market is far from limited to just these advertising platforms. There are plenty of other options out there for marketers to try. But, before settling on anyone, keep the following things in mind.
How to Choose an Ad Network?
The number of online advertising platforms has exploded in the past two decades.
It’s extremely difficult for advertisers to determine which advertising platform is best for them and which audience is best suited for their product or service.
Here are some things to consider when picking the right ad networks for your product or service.
1. Marketing Strategy
The marketing strategy of a company is based on the product they are selling and their budget. Every company is different, so their marketing strategies will be different as well.
Some companies produce products that only cater to a particular niche of the public, while others produce products for everyone without discrimination. The marketing strategy for each company varies depending on its target audience.
Companies like Lamborghini and Dior should have marketing strategies that focus on millionaires and billionaires.
Products like Colgate and Pepsi are designed for a wide range of people, so their marketing strategy has to reflect that. They need to create ads that will appeal to as many people as possible.
When choosing an ad agency, it is important to consider which one will be the best fit for your company’s marketing strategy. This is because each ad network has a specialized community of publishers.
2. Targeted Location
Every company has a target population it wants to sell to. For example, Hyundai initially sold cars in South Korea but is now selling its cars worldwide. They have a marketing budget for all the different countries where they sell their product.
One option for reducing marketing costs is to hire a single global ad network company. This could lead to a lower contract rate than expected, but it may also adversely affect the targeted audience.
There is another great option for those looking to give contracts by seeing the local ad networks and their connection with that country’s audience. You can simply choose different ad networks for different countries in this option, making it super easy and effective!
Different ad networks are better for reaching different audiences in different countries. For example, Crazy House is a good option for targeting China, while JumpTap is a good choice for targeting the USA.
3. List of Publishers
Ad placement is incredibly important. If an ad is placed in the wrong place, it’s useless.
If an advertisement for Salmon Sister – a canned seafood company – was placed in a blog titled ‘Top 5 Vegan Products’, how would that work out?
No one will click on that banner because the publisher has a different target audience than the company.
Remember that while every publisher in an ad network may be legitimate, it’s more important to look at the quality of a publisher than the quantity of them.
When looking for an ad network, be sure to check out their list of publishers. This will give you an idea of the type of businesses they work with and help you determine if they’re a good fit for your company. Always look for publishers that are relevant to your business.
When placing an ad in the automobile sector, be sure to check if the network has any publishers related to cars or other vehicles. Ask for a list of sites where your ads will be shown to get a better idea of where your ad will be placed.
4. Metric Methods
When finding an ad network, you have to decide which measurement metric is the best for your promotion. Some ad networks are suitable for CPM, and some are for CPA or CPC. This will help you get the most out of your advertisement.
Now, you know how to choose the best advertising networks for your advertisements. Facebook and Google currently dominate the online advertising industry.
There are many other ad networks available that can provide excellent services at a lower cost than Google and Facebook. It is important to be aware of all the options available to choose the best one for your needs.
While Facebook, Instagram, and YouTube are all viable alternatives to Google Adwords, it’s worth noting that Youtube is owned by none other than the search engine giant, Google.
As of November 2016, YouTube is owned by Google Inc., while Instagram is owned by Meta Inc. This is because Facebook bought Instagram back in 2012.
Looking for some alternatives to Google and Facebook ads? Check out this list of ad network companies that could be a great fit for your business.
Apple Search Ads
ASA is an Apple ad platform that allows businesses to advertise to influential groups.
There are 20 million enrolled iOS application developers as of now taking care of 500 million guests every week, which prompts serious rivalry for all businesses.
They collect $100 billion in revenue.
Apple Search Ads comes in two options: basic and advanced. The advanced option costs more but offers more features.
When using Apple Search Ads, users will not see the same advertisement each time. There are a variety of ad types that include different numbers of images and videos. This allows for a more customized experience that is tailored to the user.
Yahoo Ad Tech
The ad tech platform from Yahoo! includes several tools for advertisers and publishers. This includes a Demand-Side Platform (DSP) and exchange.
The Demand Side Platform (DSP) is a platform that ad buyers use to buy and track ads.
Yahoo Ad Tech’s main selling point is its exclusive partnership that gives users access to premium, brand-safe inventory with high viewability across native, video, and display. This makes it an ideal platform for advertisement buyers who want to manage their buying and track their ads effectively.
Amazon Ads has access to more than 300 million overall active accounts. They have gained a profound understanding of how customers think of the items and brands they find, peruse, and buy on the web. This allows them to create ad campaigns that are highly relevant to their target audience, resulting in better conversion rates and ROI.
They offer a wide range of services, including sponsoring products, brands, and displays. They also provide audio and video advertisements and custom ads for their clients. No matter what your advertising needs are, they will be able to help you create a campaign that gets results.
Amazon Ads provides a demand-side platform that enables advertisers to programmatically purchase display, video, and audio ads. They offer seven services and eight products to their customers. With Amazon Ads, advertisers can reach potential customers across 18 countries.
A New York-based company, Taboola is a “content discovery platform” that places “recommended” links in various locations around the web.
If you’re looking for a way to reach more potential customers, Taboola Ads is a great option, especially if your company is mid-sized (51-1,000 employees). Many businesses in the marketing and advertising industry have had success using Taboola Ads.
Taboola has exclusive partnerships with some of the top publishers in the world, such as USA Today, NBC, MSN, Business Insider, and Bloomberg. This gives them a wide reach that can help you easily achieve your marketing goals and generate valuable leads.
Since September, the social media app “Tik Tok” has had more than 1 billion people using it. With 825 million adults (18+) using the platform, marketers can now use the app to reach a wide audience.
TikTok offers various kinds of advertisements to help you reach your target audience. In-feed ads, image ads, video ads, spark ads, pangle ads, carousel ads, top view ads, branded hashtag challenges, and branded effects (branded stickers and filters) are all available to help you promote your brand on TikTok.
With 4 simple steps, you can publish ads on TikTok. The first step is to choose the goal you want to achieve. The second step is to select the audience you want to target. The third step involves setting your budget. The final step is to review your ad.
After you have chosen your goal and selected your audience, you will need to enter your budget. The last step is to design your ad. Once you have completed these steps, your commercial will be ready to publish on TikTok.
Snapchat Ads are the best platform for branding among youngsters. The maximum footfall on Snapchat is of this young age community which makes it the perfect place to advertise and build your brand.
You can target audiences based on their interests, behavior, and locations. Connect with the people who drive new trends and values.
Snapchat Ads is the best platform for branding among youngsters. With Snapchat Ads, you have a total addressable market of around 319 million users. These users are active daily and nearly 75% of them are millennials or GenZ. So if you want to grow your brand among young people, there is no better platform than Snapchat.
Your marketing can soar with young people.
Twitter Business is the perfect place to display your products and services. With nearly 20+ product options, you can find the perfect way to advertise your business on Twitter.
Twitter is a great platform for brands to display their products or services. The community is robust and can provide valuable feedback or insights into what customers are looking for.
Before, if you wanted to advertise to music lovers, you had to go for FM radio. But now, things have changed.
With Spotify ads, you can filter your targeted customers by demographics, behavior, and context. You can also narrow it down further by specifying a custom audience.
Spotify offers a variety of advertising options to fit any budget. Whether you’re looking to reach a large audience or a specific target demographic, Spotify has you covered.
Spotify’s self-serve advertising platform, Ad Studio, makes it easy for advertisers to get started with a budget of just $250.
Microsoft Ads has a large footprint that can reach up to 41 million consumers. It comes with 15 different ad tools that can be very helpful in boosting an ad campaign. Microsoft Ads is a powerful tool with a lot of potential to help your business grow.
Assuming you’re now doing extraordinary work on Google Ads and Facebook Ads, you can easily extend that success to Microsoft Advertising by using the import tools to do all the heavy lifting.
So, you can spend less time on daily social media tasks and focus on your business.
LinkedIn Ads is the perfect way to get your company’s message in front of targeted audiences on different platforms. LinkedIn Ads offers ad types for all needs, from conversational to dynamic and video.
You can reach potential customers on desktop, mobile, and tablet devices. LinkedIn Ads is an effective way to drive awareness for your company.
Your product is shown on the world’s most popular professional news site.
The campaign manager on the Linkedin marketing page allows you to run, measure, and streamline your campaigns across all of the different platforms. They have over 65 million people on their platform that you can reach.
This can really change your business.
Media.net is a top worldwide advertising organization that offers a complete range of advertising technology solutions across all platforms. We provide our clients with the tools they need to succeed in today’s competitive marketplace.
Media.net is a great platform for web-based ads. It builds top-level items across numerous sections of any advertisement technology, so you can be sure that your requirements will be met without having to engage with different sellers.
It’s helpful to combine different tools into a single platform for easier management of your advertising campaigns.
With Telegram, advertisers can target their advertisements in any public or private group with more than 1000 people in it.
Telegram has over 500 million users worldwide, and each month, they collectively view 500 billion messages on several different channels.
Telegram is currently in the process of testing out sponsored messages. Once these messages are fully operational and Telegram is able to cover its basic expenses, it will start offering promotional income to the owner of any public channel where these messages are displayed.
This is a great way for advertisers to target their ads on Telegram, as they can reach a large audience with just one message.
InMobi Audience Targeting
InMobi has an extensive and influential audience, including fashionistas, quick-serve restaurant fans, college students, health and fitness enthusiasts, car shoppers, and wealthy urban people. This makes it a powerful tool for advertisers looking to reach a wide range of consumers.
InMobi provides various features for advertisers to help them reach their target audiences. These features include Pulse, which provides market and customer insights, and Audiences, a customer targeting platform. In addition, InMobi offers a DSP and an Exchange to help advertisers reach their target customers.
InMobi provides publishers with a suite of valuable services to monetize their mobile apps, including a header bidding platform, unifID identity solution, game monetization, and a variety of ad formats. These services give publishers the tools they need to generate revenue from their mobile apps and provide a better experience for their users.
Adroll is an ad platform that has been around for over 10 years. They have data from hundreds of thousands of brands and billions of buyers. This will eventually help target the appropriate audience for your product. Adroll also provides marketing strategies that are perfect for your business. Once you apply these strategies, you will see fruitful results.
AdRoll is the perfect platform for your business if you’re looking to improve your ad game and bring in more foot traffic. Not only does AdRoll create and place ads, but it also sends automated emails to a targeted audience. Using a mixture of both strategies is sure to give you the boost you need.
They also target their audience after some time, based on changes in their taste buds.
The largest podcasting ad agency in the United States, SXM Media, serves ads to audiences of specific genres of shows.
This is the ideal advertising platform for your products, as you can reach 55 million people who listen to podcasts.
SXM Media offers several adoptions on their platforms, such as streaming audio, video, dynamic audio, and sequential audio.
SXM Media offers some of the best opportunities for advertisers with their podcast ads. You can choose to target your audience specifically, align your ad contextually, or even create branded content as part of an exclusive show. These are just some of the great options that SXM Media has to offer!
Perpetua is the perfect solution for eCommerce brands looking to drive profitable market share growth. Rather than creating campaigns, Perpetua asks for your targets and budgets and then uses that data to customize branding for your brand. This results in better results and a more complete solution for your brand.
Perpetua’s automated bid optimization is not only faster but more accurate than manual processes. This leaves you with more time to focus on strategies, testing, and analysis.
The starting price of $250 a month for 100 minutes is a bargain for what you get.
Their native ad unit does everything and is entirely adaptable to fit inside your website. Primis is the perfect video promotion unit for those who want to take advantage of video advertisement network abilities.
They offer drawing-in video promotions that are timed perfectly and placed in the best advertisement areas to boost RPMs and client experience. Their native ad unit is completely adaptable to fit inside your website.
Their Native Ad Unit is fully customizable and can fit seamlessly into your site.
The Ad Network is designed to protect advertisers from fraudulent activity.
The ad platform called “Clickadu” is a network of publishers that manage over 4 billion advertisements per day. Of these, 3.6 million users purchase the advertised product.
The organization serves several ads, including pop-unders, banner ads, and video ads for computers and mobile devices.
If you are looking for a way to generate revenue from your website or application, Clickadu may be the best option for you. They accept multiple payment options like PayPal, Web Money, Paxum, and Wire Transfer. With Clickadu, you can easily monetize your traffic and start earning money.
Clickadu is a great way to promote your site and increase your CPMs! You can check out the different advertisement designs and see how beneficial Clickadu can be for you.
The ad networks for advertisers on our list have proven to be effective for publishers. Some of these networks may work better for specific advertisers, so it is important to customize your approach to get the best results.
No matter which ad network you choose to advertise with, always keep in mind that customization is key to growing your business through digital marketing. By tailoring your ads to specific networks and audiences, you’ll be able to maximize your reach and ROI.
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If you’re an advertiser, there are plenty of good reasons to use ad networks. They offer a convenient way to reach a large audience, target specific demographics, and track results. So if you’re not already using them, now is the time!