If you’re like most businesses, you probably want to take your marketing efforts in a more customer-centric direction. After all, what’s the point of marketing if it doesn’t result in happy customers? However, making the shift to a customer oriented marketing approach can be easier said than done.
There are several challenges that need to be overcome in order for this type of marketing to be successful. In this blog post, we’ll discuss the challenges of customer oriented marketing and how you can overcome them.
Customer Oriented Marketing Strategy
Customer-oriented marketing strategies revolve around identifying what customers want and then designing marketing campaigns that fulfill those wants.
This approach to marketing is also sometimes referred to as needs-based marketing or customer-focused marketing.
Customer-oriented marketing is more than just getting customers to buy your products. Some companies sell by being cheap – one gets one! – or by putting pressure on customers. The consumer-oriented marketing philosophy is more about what your customers need than what you want to offer.
Marketing is customer-oriented if they don’t focus on selling products to customers. Marketing focuses on selling customers the products they want and providing an exceptional experience that encourages them to buy more.
Customer-Oriented Marketing principles
According to Disruptive Advertising, there are five main types of marketing. You can undercut the competition to compete on price. You can highlight the superior quality of your products over your competitors.
Even if consumers don’t want your products, you can focus on sales strategies to sell them. You can focus on your brand image or your social value, and then there’s consumer-oriented marketing.
While some businesses charge a fee for the idea they believe will sell, it doesn’t always work. It is possible to pitch luxury vacations or low-cost products to wealthy consumers during a pandemic. Modern marketing is consumer-oriented. Your strategy should be based on what your customers want, not what you want to sell.
Marketing91 recommends that you find out what your customers want to market with a consumer-oriented marketing strategy. This will help you to create your marketing strategy.
Does your target demographic like cool new gadgets? Elegance and simplicity are what your target audience wants. Do they prefer quality that lasts years or products that are cheap enough to get the job done now? Are they concerned about your carbon footprint?
These are the biggest challenges to customer-oriented marketing. It takes effort to figure out what customers want. This can be done through surveys, focus groups, and marketing research.
Finding accurate results takes time. It is usually easier for established companies to adopt the consumer-oriented marketing philosophy than startups with smaller budgets.
How It Works
Modern marketing is customer-oriented. This means that you place customers at the heart of all your strategies. This means that customers are not only satisfied with the product they buy, but also enjoy a positive brand experience. All interactions with customers should be positive.
Hotjar points out that understanding your target market’s perspective is key. If they don’t believe your service is superior to those of your competitors, you can cut prices or use high-powered sales tactics. Customer-centric means to explain why your product is better than other options. Avoid annoying customers with sales tactics like robocalls.
Breadcrumbs explains that a sales-centric approach to marketing wraps up the relationship when the deal is closed. Then it’s onward to the next customer.
Modern marketing is customer-oriented. The sale does not end. Let’s say the customer needs help with operating the tech they purchased or if the product has a problem.
Customer-oriented strategies say you solve the problem even if they already have the money.
The advantage lies not in the initial sale, but in repeat business. Customer-oriented marketing converts casual customers into returning customers. It builds brand loyalty. It’s cheaper to have the same customers return to your company repeatedly than to find and discard a steady stream.
The Challenges Of customer-oriented Marketing Strategy?
This strategy is generally only used by large companies as they have the necessary resources to invest in research, and are able to diminish the risk of underestimation of the market and their customers.
The risk of underestimating your customers can also be a great drawback for managers. They need to keep in mind how quickly people change their buying behaviors and needs.
As customers become more informed, companies need to be flexible in their approach, remaining consistently able to update their strategy.
To conclude, we will talk about a couple of companies that have successfully implemented the strategy. One is the car maker Audi, which in 2008 was named the most innovative car brand of all time.
The well-known SAS airlines, which has become a major player in the industry by listening to its customers, use a concept called “Moments of Truth”.
Businesses should not forget their key role in helping customers achieve their desired goals. Thus, “Customer-Oriented Marketing” is a concept that many companies follow.
Customers are the key to a business’s success. That’s why it’s called “customer-oriented”.
Traditional marketing strategies aren’t as effective as customer-oriented ones. Research shows that these strategies produce higher sales and better profits.
A customer-centric marketing approach focuses on the customer and their needs. By understanding the needs of your customer in comparison to what your competition offers, you can pinpoint areas where you can improve. This helps you enhance customer experience.
One of the best ways to get a better understanding of your customers is to pay attention to your competitor’s offerings and compare them to your customer’s needs. This will help you identify which needs are not being met by your competitors.
Customer-oriented marketing strategies involve researching your customers’ wants and needs. This can be done through focus groups, surveys, and one-on-one interviews with customers.
One of the drawbacks of customer-centric marketing strategies is the cost associated with researching consumer behavior before launching new products.
However, if we were to take into account that customers who have purchased frequently in the past are more cost-effective than pursuing new customers, then this strategy would seem more lucrative and more sustainable.
It’s important to keep your customers happy and satisfied if you want them to continue doing business with you.
Not only will your customers be happy, but they’ll tell their friends, family, and coworkers about you too, and thus enlarge your customer base.
Researching your customers’ needs and tailoring your strategy to their needs is an important component of a customer-oriented marketing approach.
Employees are just as important as the strategies themselves. After all, they’re the ones interacting directly with your customers.
Thus, companies have now begun focusing on a holistic approach toward customer service as it is part of customer-centric practices.
If at every point of interaction, your brand values resonate with your customers, then they will be very satisfied with their experience, which is the ultimate example of a customer-centric marketing strategy.
Conclusion
The benefits of customer oriented marketing are pretty obvious, like improved profits, but there are also some drawbacks, such as the high cost of researching customers. However, these challenges can be overcome with the right strategy and execution. By keeping your customers’ needs and wants at the forefront of your efforts, you can create a successful marketing approach that will result in happy customers.
