The Marginal Revenue Formula: Maximize Your Profits

As a small business owner, one of the most important things you can do is to maximize your profits. To do this, you need to understand marginal revenue and how to use the formula. The good news is that it’s not as complicated as it might sound. In this blog post, we’ll show you how to use the marginal revenue formula so that you can boost your bottom line.

The marginal revenue formula is used to calculate the revenue that a company would generate from selling one additional unit of a product or service. The formula takes into account the fixed costs and variable costs associated with producing the product or service, as well as the selling price of the product or service. 

Marginal Revenue Definition

The amount of money you make from selling each unit is called your “Marginal Income”. This amount is closely linked to your “marginal costs (MCs)”, which are the costs of producing and selling each additional unit of your product.

Marginal revenue is a measure of how much revenue a company earns from selling an additional product. It is calculated by dividing the amount of additional revenue generated by the product by the number of products sold. Marginal revenue reflects the change in total revenue resulting from the sale of one more product.

Company management uses marginal revenue figures to determine the demand for their products, plan their production schedule, set their product prices, and determine sales percentages. This information is important in order to make strategic decisions about the company’s direction.

Marginal Revenue Formula

The marginal revenue (or MR) is the increase in revenue from selling one more unit.

Marginal revenue equation: MR = ΔTR / ΔQ

Marginal revenue Calculation 

To calculate your MRR, you’ll need to follow these key steps:

1. Calculate the total revenue

In order to find the Marginal Revenue, you must first determine the Total Sales. You can calculate this by first multiplying the Current Price Per Product by the Number of Products Sold.

[price] times [sales] equals [total revenue]

If we assume the 1,000 products we sell each cost $5, then our total sales revenue would be $5,000.


2. Perform a market analysis

Marginal revenue can be influenced by looking at what the competition is doing and analyzing what the lowest possible price would be for your product. This would involve looking at how many products could be sold at the lower price and whether or not that would still be profitable for your company.

When analyzing your market and your competitors, you should look at what prices they are selling at. The principles of economics are that businesses can sell more of their products at lower prices because the increased consumer demand will offset the lower profit margin.

3. Calculate the alt revenue

To estimate your revenue from this market, just multiple your alternative product’s price and your estimated sales.

This number represents the revenue that could be generated if the alternate price and sales volume are used. To calculate this, simply multiply the two values together.

[insert alt price] x [insert alt sales] = alt revenue

To calculate your alternative revenue stream, simply multiple the average price per unit by the units you would sell. For example, if you sell a product for $3 and you sell 3,000 of them, your total revenue would be $9,000.

$3,000 multiplied by 3,000 = $9,000

4. Apply the MC equation

To calculate the MC, you will need to subtract the original revenue from the alternate revenue and then divide that number by the difference in the number of products sold.

The MC Equation is ([Alt Revenue] – [Total Revenue]) ([Alternate Sales] – [Current Sales]).

In the example above, you would take $9,000 in additional revenue and deduct $5,000 in revenue from your $10,000 investment, which would give you $4,000 in profit.

You would take the number of products you sold, which was 2,000, and subtract your original number, which was 1,000, leaving you with 2,000.

$4,000 2,000

$4,000 is two times as much as $2,000.

This formula can be used to determine the cost of producing an extra unit.

5. Analyze the data

Now that you have the margin, you can analyze your records to see your overall company performance. This can help you make better business decisions about your future.

The “Marginal Revenue” metric only applies for a single product or service, so if you’re selling more than one, you’ll need to assess each one individually.

Companies must optimize their pricing strategies to balance the number of sales and profit.

How do you calculate marginal revenue?

There are a few different ways to calculate marginal revenues, but the most common is to take the change in total revenue divided by the change in quantity sold. So, if you sell an additional widget for $10 and your total revenue increases by $100, then your marginal revenue would be $100$10, or $10.

What is an example of marginal revenue?

An example of marginal revenue would be if a company sold one additional unit of their product and saw an increase in total revenue of $5. This means that the marginal revenue for that one unit sold would be $5.


If you want to maximize your profits, understanding and utilizing the marginal revenue formula is key. By following the steps outlined in this blog post, you’ll be on your way to boosting your bottom line. So don’t wait any longer, put these tips into action and start reaping the benefits today!

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