When I first started my Facebook group, I had no idea what I was doing. I just knew that I wanted to create a community for like-minded people who could connect and support each other. Thankfully, there are a lot of resources out there on how to grow a Facebook group. Here are 14 tips that have helped me make my group very popular.
How to Grow a Facebook Group
Growing a Facebook group can be a great way to build an online community around a shared interest, hobby, or cause. Here are a few quick tips on how to grow a Facebook group.
1. Use Facebook ads: Facebook allows you to target ads to people who are most likely to be interested or are already part of your organization.
2. Invite your friends: Invite your friends and colleagues to your group.
3. Share your group: Make sure to share your group with people who might be interested. You can do this by sharing it on your own Facebook page, in relevant Facebook groups, or on other social media platforms.
4. Use relevant keywords: Use relevant keywords in your group’s description and in your posts to make it easier for people to find your group.
5. Be active: Be active in your group by posting interesting content, starting discussions, and engaging with members.
This will help keep people interested and coming back.
Why Have a Popular Facebook Group?
With over 2.8 billion people using Facebook, it’s by far the most popular social media platform.
One way to market a business on Facebook is to create a Facebook group for its customers.
Facebook is a great place to market your business. By creating a branded community, you can increase customer loyalty and grow your customer base.
40% of marketers believe that building a private community should be the number one priority for social media.
Here are a few reasons why you should be using Facebook Groups for your small business.
Get More Traffic
Active Facebook groups are a great way to get more traffic back to your site.
If you have a large and active Facebook Group for your brand, you can link to your content there to drive more traffic. People who join the group are far more likely to click those links and visit, giving you a constant stream of new visitors.
Interact With Customers
Your Facebook Group can be a great way to interact with customers. You can solicit their opinions, ask for their input, and find out more about their preferences. This is a useful way to build relationships with customers and develop a following for your business.
This is a great opportunity to not only introduce your company to potential customers but also to learn more about their wants and needs.
You’re building a relationship with your group members, and you’ll be able to chat with them. They will know their voice is being heard.
By building customer loyalty, you can develop a group of customers who will stick with you for the long haul.
Now that we’ve covered how beneficial it is to have a successful Facebook Group, let’s discuss how you can make that happen.
In this post, we’ll go over some helpful tips for creating a Facebook Group of your own.
14 Tips to Make Your Facebook Group Popular
So let’s begin. These steps are easy, so you’ll be active on social media in no time at all.
1. Share Valuable Content
The key to success with your Facebook Group is posting content that your customers will find truly valuable.
If people like the content on your social media pages, they are much more likely to share it with their social media friends. They are also more likely to stay on your page.
If you only post ads and product updates, people are going to get bored and leave.
To start sharing great content, ask yourself, what information would your customers want to receive?
For instance, people who are interested in sports and outdoor activities might be likely to buy an energy drink. So, a brand like Monster can target its ads to people interested in these topics.
If you want your Facebook Group members to stay interested, make sure to mix up your content types with pictures, videos, GIFs, and links with useful information. However, don’t spam them with too much content or send them to any shady websites.
When you’re creating a Facebook group, avoid spam at all costs. This means no posting links in bulk, sending messages en masse, or linking to any suspicious sites. If Facebook suspects you’re engaging in spammy behavior, your group will be penalized accordingly.
Spammy behavior won’t help you grow your group. And it’s against the rules.
Posting spammy links on Facebook could even result in your account being suspended.
2. Cross-Promote to Other Facebook Groups
Another way to grow your group is by cross-promotion.
There are a ton of other Facebook groups out there that you can join. If you join those groups and reach out to their members, you can get more group members.
Let’s say you’re the owner of a local record shop. Now, you can target people on Facebook who would be interested in your vinyl collection.
This means joining Facebook groups that have to do with the music industry, such as musicians, music producers, sound engineers, audio equipment, and musical instruments. Posting your link to these groups directly might not always be the best idea.
Rather than reaching out to them one by one, you can invite them to join your Facebook group. You can do the same for them.
This quick process can pay off for both sides. It’s quick and easy to do and can net you some new group members.
3. Interact With Members
If you want to build a community of followers, you’ll have to interact and engage with them.
Interacting with your followers on social media is a surefire way to build rapport with them. Responding to their comments, and answering their questions, shows that you’re listening and that you care about what they have to say. This, in turn, will encourage them to start posting their own questions and queries, giving you even more opportunities to engage with them.
The strong sense of community is what makes the Facebook group so inviting to new members. By continuing to interact with each other, members are more inclined to invite others to join the group, which will only strengthen the community.
Want to start a lively discussion on your Facebook Group? Ask a question!
Use Facebook groups to get feedback from your members. It’s a great way to learn more about your customer base and their interests. Plus, it can help keep your group active.
Posting at the right time can help you get the most out of interactions with your members. By posting when your audience is most active, you can find out more about them and what they’re most interested in.
4. Embed Your Facebook Group Feed
Embed a Facebook group feed on your blog or website to encourage more visitors to join your group.
Use Facebook’s Group Feed feature to show your group members what the group is all about. This will save you from having to convince them to join the group. They’ll see for themselves if the group is a good fit for them.
The Facebook group feed widget is a great way of showing your visitors that others are talking about your products. If they see others posting about a product, then they’re much more likely to buy it themselves.
Adding a feed from your Facebook account to your website can be easy. All you need to do is install the free WordPress Plugin called “Custom FB Feed”.
This WordPress plugin is the easiest way to embed your Facebook Group on your site. It’s easy to set up, and you don’t need to have any programming experience. You can customize the appearance and layout of your group so that it matches the design of the rest of your site.
And, it’s packed with even more features, including the ability to display your Facebook page as a slideshow, stream live video, and more.
You’ll have a dedicated support team of WP experts ready to help you with any issues you have with your feed.
The “Facebook Custom Feed” plugin is the best one out there for integrating Facebook with WordPress.
If you’re looking to supercharge your Facebook page, then look no further than the awesome plugin, “Custom Facebook Feed”!
5. Post Videos and Livestreams
With 2.3 billion people using YouTube, videos are a massive part of the internet.
It’s not just on YouTube but videos are in high demand all over the Internet, especially on Facebook.
Videos are 110% more engaging than other forms of content on social media sites like Facebook.
Don’t forget to add a video to your postings. You don’t need to spend a lot of money to make quality videos and you don’t even need fancy equipment.
Short, simple, and to-the-point videos are the best way to get attention online.
If you want to grow your Facebook Group, embed videos of the group on your site. This will give visitors an idea of what kind of content is in the group and entice them to join. You can also stream live videos from the group to give people a preview of what’s available.
Facebook live-streaming is becoming more and more popular. In fact, a 2016 study found that users watched live streams on Facebook for at least three times as long as normal videos.
If you want to create a great live video for your Facebook group, here are a few ideas to get you going:
- Question and answer
- Interviews with experts
- News and announcements
And you can also use Custom Facebook Feed to not only embed your live videos on Facebook but also on other websites. So, any visitors can easily join your live stream directly from your site.
Just embed a Facebook Live video to your WordPress website and you’ll be able to easily convert website visitors into members of your Facebook page.
6. Show Facebook Popups
With Facebook Popup, you can instantly direct people to your Facebook page and encourage them to join your online community.
Since they’re already there, they’ll probably be interested in being a part of it.
And there’s a great tool that can help you with that: OptinMonster.
With OptinMonster, you can easily create compelling opt-in forms that can be placed on your Facebook page. These can encourage visitors to sign up to your list, all without writing any code.
You can quickly create gorgeous, professional-looking pop-ups with the easy-to-use drag-and-drop builder. Choose from dozens of pre-made templates for any type of pop-up.
With OptinMonster, you can convert visitors into Facebook group members with engaging, high-converting signup forms. You can also track how well your forms are performing with detailed reports.
7. Run Viral Contests
Everyone loves winning, right? That’s why contests can be a great way to engage your Facebook audience.
A simple way to do this is by rewarding members who bring the most number of new users to your group.
While giving incentives is smart, you can encourage people to share your page, like your page, bring more people into your group, or join your Facebook group by incentivizing them. So, it’s a win-win.
Make sure you share any competitions you’re running with as many different audiences as possible.
Don’t forget to use custom Facebook feeds to make your contests more viral!
You can post your Facebook announcement about the giveaway directly on your site. That way, anyone who visits your site can check it out.
So, this can be a good way for your company to encourage website visitors to join your Facebook group.
8. Organize Targeted Giveaways
If you want to build a dedicated community with your Facebook Group, you’ll need to do things for your group members. By showing that you’re invested in the group’s success, people will feel more compelled to stay and contribute.
Giveaways are an effective way to drum up interest.
Offering giveaways in your Facebook group is a great way to get members to stick around.
By doing them a favor, you’re now more likely to have them do something for you.
By asking your supporters to share your posts and invite their friends, you increase the likelihood that your nonprofit will grow. So don’t be afraid to ask your fans for help!
All you have to do here is give your fans a gift — that’s it.
Giveaways are a great way to grow your following on social media.
Don’t have a lot of money to spend on gifts for your Facebook giveaway? Don’t worry! Small, inexpensive items can be equally effective. So use Rafflecopter to organize your contest now!
9. Promote Your Facebook Group on Other Platforms
Social media is not just about Twitter and Facebook.
By posting your content on other platforms, you can increase your audience.
If people have liked or followed you on other social networks, then they’re probably open to joining your Facebook Group.
If you’re new to social media, it’s simple to get started. You don’t need to have a large follower count to start posting about your group.
You can embed your Twitter, Instagram, or YouTube channels directly on your webpage.
With all that, you can redirect your visitors to your social media pages, such as your Facebook page, Twitter account, Instagram account, and more. This can help increase the number of fans you have and your level of engagement with your audience.
10. Encourage Members to Promote Your Facebook Group
Another way to get more engagement on your Facebook Group is to ask your group members to share it.
It only takes a few minutes to ask your group members to share the group content with their friends and family.
If they believe your Facebook Group has valuable information, then they’ll be more likely to invite their Facebook friends to join. This will result in more members for your group, and more people to promote it.
This can be combined with contests and giveaway promotions. For instance, if you’re running a 5-prize $50 gift card promotion, you can announce that 5 people from your sales team will be getting $50 in free Starbucks.
If you want your friends to have a chance at winning the contest, make sure to invite them to the group! That way, they won’t miss their opportunity.
Encouraging your members to share your group can be an effective strategy for growing your following. You can reward them once the group hits a certain follower count with things like exclusive access to content or prizes.
Getting more users to join your group can be as easy as encouraging your current users to share it.
If you’re interested in learning more about how to turn visitors into promoters, then check out our guide on converting website visits into brand ambassadors.
And if you’re asking people to promote, you’ll need to write a compelling message that convinces them to do so.
11. Monitor Performance With Insights Analytics
Want to know how popular your Facebook group is? The helpful group insights feature on Facebook will tell you just that.
The Facebook Groups insights feature is a great way to see which strategies are working best for your groups. Additionally, it can show you additional data that can help improve your overall strategy.
On top of that, this cool tool can show you tons of other useful data that’ll help you optimize your groups.
By looking at which of your blog posts bring in the most traffic, you can better plan out your content strategy.
By knowing when your audience is most active, you can determine the best times to post your content to maximize the number of people you reach.
12. Celebrate Milestones
When you’re running a business, milestones are extremely important. They could be anything from reaching your sales goals to celebrating an anniversary.
Celebrating these achievements can even make your group more popular.
Showing your appreciation and celebrating your user’s achievements and successes is one of the best ways to build your relationship with them.
When you recognize and celebrate your accomplishments, you show your fans how much you appreciate them and build relationships. This makes them more invested and inclined to share your content with their peers.
And so, posting about your successes on Facebook groups can help reach a lot of people, because your posts will get more engagement.
Then, you can take this opportunity to advertise new products or services, offer exclusive deals, or host contests and sweepstakes.
Reaching milestones now means that people are getting something of value in return for their information. So, they’ll be more receptive to your pitch.
When you hit your 500th member, celebrate! And when you do, consider giving back to the community.
13. Add Themes
Themed posts are a fun way to engage with your fans on Facebook.
Pick a theme for every day of the week, and you’re done.
One idea is to have a “Free Talk Friday” on your Facebook Group where members can talk about anything they want, even personal issues, for that day.
By running a contest, you can get more engagement on your social media page, and since it’s only a day, it doesn’t overload your feed with posts from your company.
In addition, it also helps to give people a routine. They can wait to post their content until Friday, or whenever they choose.
To encourage your Facebook Group members to participate, consider setting a schedule where group members can post content on specific days or times. This can help encourage more participation, as it creates a sense of a routine.
14. Add Facebook Group to Your Sidebar
Adding a Facebook widget to your sidebar allows visitors to easily access your Facebook page. This makes it easier for them to join your online community.
The quickest way to add a Facebook page to your WordPress site is with the free WordPress plugin, the Custom Facebook Feed.
The Facebook widget on your homepage will be customized to match your site’s design, so it will appear as a natural part of your page.
If you have a Facebook business page, be sure to add a link to it in your sidebar. This can help turn website visitors into fans by showing that your business is popular with actual people.
And that’s all there is to it!
Now that you’ve learned some ways to promote your Facebook group, it’s time for you to put this knowledge into practice! With a little bit of effort, you can soon have a thriving community full of members that are eager to help your group grow.
If you’re looking to grow your membership for your group, check out custom Facebook feed pro.
With just a few clicks, you can convert your website visitors into members of your Facebook group.
If you’re looking for how to grow a Facebook group, these 14 tips will help you do it! From using the right keywords to promoting your group regularly, we’ve got you covered. So what are you waiting for? Start growing your group today!