If you want to learn how to get influencers to promote your product, then you’ve come to the right place.
I want to share with you this step-by-step guide on how to get influencers to promote your product for no charge.
How to Get Influencers to Promote Your Product
The best way to convince an influencer to share your product is to incentivize them in some way. For example, you could offer them a sample of the product, a coupon code for their followers, or a giveaway.
Another way to gain exposure is to reach out to other product reviewers and offer them a free sample of your own.
How to Pick the Right Influencer
Find an influencer who’s in your niche and who has a high engagement with their audience. Perform an influencer marketing analysis and check their social media metrics.
When trying to find an influencer, make sure you don’t partner with someone who will endorse any product, service, or brand. If you do your homework and properly research potential influencers, you should be able to find someone who is a good fit for your business.
Finding the perfect influencers for your niche can seem like a daunting task. But finding the right one can do wonders for your marketing.
Here, I’ll list some things you should keep in mind when finding the right influencers to promote your brand.
Avoid Influencers Who Will Promote Anything They Can Get Their Hands On
Since the number of social media marketers is skyrocketing, many people are jumping at offers to promote products without really knowing much about marketing.
And if you choose to hire someone like that, it can negatively affect your company. Look for someone whose top priority is producing quality content and whose secondary priority is promoting their brand.
Find Someone Who Matches Your Niche
In order to be successful, an influencer marketing program needs to reflect your product and the lifestyles of your influencers. An incorrect match can negatively impact your reputation.
Your influencer has to be familiar with your product before they promote it. They need to have used it themselves or at least be familiar with it before they can recommend others to use it.
By implementing this strategy, you can ensure that you’re targeting the right audience. And that will result in more effective marketing campaigns.
Take Logitech for example. The gaming peripherals brand targets professional gamers whose characteristics match its influencer program. They have achieved amazing results from their marketing campaigns.
Find Out The Influencer’s Engagement Rate
The number of followers alone won’t tell you if they are actually connected to their following. For that, you’ll need to check their social media analytics.
In social media, engagement refers to how active an influencer is with his or her audience. This is usually measured by the number of comments and shares an influencer’s post receives.
And after you sign an influencer marketing contract, you will get access to additional engagement and conversion data such as coupon codes redeemed number of links clicked, and more.
Before hiring an influencer, check their number of followers, engagement, and level of influence. The number of fans or subscribers alone isn’t indicative of how influential an influencer is.
When followers engage with the influencers’ posts, such as by commenting or sharing, these can be counted as positive interactions with them.
You can also use an influencer’s specific hashtags to measure their level of engagement with their followers. Use that as a benchmark when reaching out to them.
It’s better to gather as many different social influence scores as you can in order to get a better idea about your influencer’s relationship with their audience.
You can calculate an influencer’s engagement rates using automated tools. Or, you can do it by hand.
To do that, use the simple formula given below:
Engagement Rate = (Total Number of Engagements) ÷ (Total Follower Number)
Perform An Influencer Analysis
Sometimes, you can tell if an influencer is right for your brand just by looking at the type of posts he or she makes and the audience’s response to them. But more often than not, this isn’t always the case.
For this reason, many businesses perform in-depth analyses on influencers.
These new tools will look at how your posts’ quality and aesthetic match your lifestyle, as well as the consistency of your content.
The influencer mapping technique can also be used here, where the performance of different social influences can be compared.
How To Get Influencers To Promote Your Products For Free
Reach Out To The Right Influencer
This is the most important first step in launching a social media campaign. Usually, this type of marketing will attract social-media-influencing or micro-influencing individuals who have smaller audiences.
Influencers usually aren’t just celebrities. Sometimes, they’re normal people who have the potential to become more influential for brands.
If you work with a micro-influencer and they become well-known, they may be more loyal and committed to your company.
And when they reach that level of fame, they will be more than happy to collaborate with you without expecting a monetary reward.
Do some research to find relevant people in your industry. Then, send them an email or call them, and explain why you like working with them and how it benefits them.
Talk About Mutual Benefits
When contacting an influencer, be specific about how this collaboration will benefit both you and them.
Social media influencers are one of the most effective ways to build your online presence. They create content that introduces your audience to who you are, what you represent, and the products and services you have to offer.
One benefit of using influencer marketing is that you won’t have to spend time or money testing out different audiences. The influencer has already done the work for you.
By partnering with influencers, you can leverage their influence on social media.
Work with your social media influencer to brainstorm ways that you can both benefit each other. Come up with joint promotions, cross-promotion, and any events that you both attend.
Post your influencer’s content to your social media. Additionally, explain the benefits of your social media pages such as posting, tagging, and more.
You can link your Instagram account to your Facebook Page so that followers can click on your profile and view your feed.
By providing valuable content to your audience, you’ll establish yourself as an authority in your niche. This, in turn, will position you as an expert in your field, which, of course, leads to more business.
Provide Free Samples
You can reward your influencers with free merchandise in exchange for them posting about your product or brand on their social media pages.
Before you agree to any terms of trade, discuss it with your influencer and come to an agreement that is beneficial to both of you.
Would monthly product exchanges be feasible? Or will a one-time exchange suffice? Find out which one works for both you and your influencers.
While providing your influencers with samples, let them know how they can best showcase your products to their audiences.
By helping your influencers spread the word about your company, you’re not only growing your brand awareness, but you’re giving them the opportunity to become even more powerful on social media.
You can also trade products in exchange for free promotion. However, this will require some work on your end since you will have to be the one to create the content for the product.
Have them write a review of the product on their social media account and link to your Facebook page. This review arrangement is almost similar to the product gifting strategy.
In the second scenario, your influencers will be reviewing your product, but they won’t be using it. Instead, they’ll be sharing their thoughts, pros, and cons, and answer any questions that their audience may have.
Gifting your products to a select few of your most influential customers is a great way to increase your brand awareness.
If you sell expensive products, consider offering a discount to your influencer.
If they are willing to promote your product on their social media, you can give them a lower price.
You have to make the offer worthy of their time and effort. And as you are trying to create an unpaid campaign, you have to attract influencers with lucrative offers.
Talk About Your Story
When trying to contact an influencer, it’s best to build a relationship first. It’s best not to start the conversation by telling them about the great offer you have for them.
You can also mention a post or podcast that you enjoyed and how that lead you to contact them.
Keep the pitch simple. Tell them who you are and what you do.
Don’t expect your prospect to instantly love your product or service after just one email. And don’t try to sell your offering to influencers in your first correspondence.
When a prospect expresses interest in your business, they’re likely to show their interest by working with you.
Provide your influencers with detailed instructions, examples, and any materials they will need.
If you make it easier for your influencer, they will be more eager to help you.
Make Them An Affiliate
Affiliate marketing is when you provide your affiliate link to other websites.
They will share links on their social media pages so that their followers can buy their products. For each purchase made, the affiliate will receive a percentage of that purchase price.
You can recruit influential people to be your affiliate. This will make them promote your product more enthusiastically.
By offering a commission to your affiliates, you are sacrificing some of your profits. However, this will bring in more business through your affiliate’s links.
These days, influencers have become an integral part of marketing, no matter what the industry. If you want to increase your company’s brand visibility or promote your product, you definitely need their assistance.
If you are thinking about launching a marketing campaign but don’t have the money for paid ads, you may wonder how to get people to promote you without pay.
To find the right influencers, start by finding businesses similar to yours and seeing who their key influences are. Then, reach out to those businesses and offer to partner with them. They’ll likely accept your partnership if it means they’ll get to try your product for free or at a huge discount.
You can also consider making them your affiliate.
So there you have it! Now you know how to get influencers to promote your product for free. By following the tips and tricks I’ve shared with you, you’ll be well on your way to success. So what are you waiting for? Get out there and start promoting!