The Software as a Service Self Serve Quest
Self-service is the holy grail of SaaS. Everyone looks for the self-serve quest, but they are never found because you can’t hang unhappy customers out to dry or ruin your reputation. These users provide revenue generation with zero marginal costs because your customers can find, try and buy from you — even if no one […]
SaaS Customer Engagement Metrics: What’s Engagement Score?
At its core, SaaS customer engagement metrics is a single metric that is used to measure how engaged your customers are.
Questions to Ask Chief Marketing Officers in an Interview
These are the questions to ask Chief Marketing Officers (CMO) while interviewing them. It covers a wide range of topics to get a great feel for the candidate
Is Marketing a Fixed Cost for SaaS Companies?
Is marketing a fixed cost? The answer is yes, and there’s no way around it. If you want to stay in business, you have to spend money on marketing.
Moving from On Premise to SaaS? Here’s What You Need to Know
Are you considering moving from on premise to SaaS? In this guide we walk through everything you’ll need to consider for this change.
Steps-by-Step Guide on How to Get Warm Leads
Wondering how to get warm leads? Wonder no more as we’ve got you covered in this post. Learn about the difference between hot and cold leads.
SEO Analysis: Speeding Up With SERP Analysis API
Want to take your SEO strategy to the next level? Download the free, comprehensive serp analysis API! Check out some of its features here!