A Brief Guide to SaaS Apprenda Acquisition

Apprenda, a company that I’ve been following for some time has now emerged from stealth mode. They created SaaSBlogs which is managed by the founders of Apprenda and it just so happens to be timely because this week we kicked off a series on how companies can create economic value and competitive advantage with their […]

SaaS Benchmarks: The Acquisition Cost and Churn Challenges

Many SaaS founders have similar questions like The reasonable churn rate for SaaS The good amount for contracted sales reps Amount of time to recover the acquisitions costs of users A few years ago, all that was available were anecdotal evidence and conversations. However, now there have been some high-quality studies on Saas benchmarking. Here’s […]