Episode #5: Patrick’s How to Build a Winning Go-To-Market Strategy
What is the most important startup activity for any software business? Building and executing a winning go-to-market strategy. How do you do that? With Patrick Parker’s super insightful 9 Step framework. In this episode, Patrick will walk you through the critical components required to see customers flocking to you, credit cards in hand. Learn how […]
Episode #4: Building an Authentic Sales Org. w/ Patrick Micklewright
How can software take your business to the next level? By remaining authentic. Join host Patrick Parker as he interviews long-time friend and business colleague, Patrick Micklewright, on the fundamentals of building your first sales organization. Learn the value of consistency, ‘keeping it real’, and how to break down barriers of transparency to achieve scale […]