To survive any business, sales leads are essential. Without sales leads, it is impossible to grow sales and expand your business. Sales lead tracking is essential to ensure that they are properly managed. Here are three ways to track your leads.

Useful Tools to Create Killer Sales Leads

Your ability to attract prospects, nurture leads, and close sales is key to small business success. Your sales funnel must be fully filled to ensure leads are converted. It can be expensive and time-consuming to build a pipeline that is full and to implement a system to manage sales leads.

This is especially true for your first attempt.

It can be difficult for enterprise software users to understand the complex nature of it. It is tempting to hire expensive consultants to help you set it up. 

It doesn’t matter whether you don’t have enough time, money or expertise. There’s no reason to.

They include all activities that result in sales, including:

• Optimizing your website for more leads
• Improve your lead nurturing processes
• Conversion rates rising

This lead capture software can be used in a simple, cost-effective, and easy-to-use manner.

These five tools are inexpensive and can help you capture new leads and move them through the sales funnel.

Zoho CRM is an easy and powerful tool to manage customer relationships. Zoho CRM is focused on multichannel support. It integrates email and phone into the platform. It lets you decide how autonomous your sales process should be.

You can input the blueprint and workflows of each lead to help your team execute your strategy.

At $14/mo, it’s hard to find a better solution than ZohoCRM.

Sales reps will have access to a variety data and tools that will enable them to engage, measure, manage and manage each customer relationship.

MailMunch is a tool that helps you capture leads through a variety of lead magnets or custom forms. There are many styles of pop-ups available, including lightboxes, embedded forms, top bars and slide boxes.

You can offer a free ebook in exchange for their email address. It allows you to send an email drip sequence to the person that delivers the ebook and nurtures the relationship.

It lets you test drive their software. Upgrade your account to gain premium features like analytics, notifications, split-test tools, and premium themes.

Zoho SalesIQ lets you install a live chat feature on your website to increase traffic to your site and convert more customers. It eliminates all barriers between your visitors and your sales team and makes it easy to provide information about your products and services to customers.

At $0 per month, the cost-value tradeoff between Zoho salesIQ and other services is unbeatable. It’s very easy to use and requires little training for your staff.

But SalesIQ doesn’t sacrifice depth for simplicity. SalesIQ features include prechat forms, behavior-based triggers, and visitor logs. File sharing is also possible.

After the conversation is over, support feedback can be provided.

UniTel Voice makes it easy for sales teams to sound professional, and remain connected no matter where they are located. Trust is a key factor in your ability to convert visitors into subscribers.

What is the biggest obstacle in gaining trust? Transparency.

What does having a professional telephone system for your business do? Think about it: What do you think of first when a company that you are interested in joining doesn’t have a phone number, email address, or other contact information.

It doesn’t inspire confidence. These fears can be alleviated by online businesses, even if they don’t require a phone number.UniTel Voice lets you have your own vanity number or toll-free number.

You can take calls and route them to your team regardless of where they’re located (desk phone, softphone, mobile app, etc.).

AdRoll

AdRoll is a retargeted advertising platform that optimizes your sales pipeline. It makes the most of every visitor to your site. With pricing that is based upon your website traffic, you can pay as your website traffic increases.

If you’re just starting out, you won’t need to spend a lot. Retargeted ads let you show ads to visitors who leave your site, even if they don’t contact you via livechat or download your ebook.

This is important as it allows you to build trust with them over time. This keeps your company in your mind until they are ready to purchase your product or send you an email.

Conclusion

These tools tracking sales leads are not difficult or costly, and they offer a lot of value to businesses (of any size) who want to create an effective lead-capturing program.