Sales Training Games That Will Help Increase Your Sales

Are sales training games worth it?

You might think that investing in sales training games is expensive, but the truth is: not only does it work and will pay off quickly; by injecting some fun into your training, you’ll see higher engagement from employees.

We know that engaged employees are more productive, profitable, and loyal. They outperform those who aren’t.

Games can be a great way to train your salespeople, but you have to choose the right ones.

Sales training games are a great way to break the ice and give you real-life examples of what it’s like to be in sales. Click To Tweet

Here are seven training games that work:

sales games for teams



With a S’up2 exercise, it’s easy to determine what features and benefits are most important.

These games made a list because small and big businesses can use them. They have features that make them more effective in increasing sales, including 1) a good incentive system 2) The ability for the business to track the progress of employees. One of the first games to come out in recent years is called S’up, and it can be found on Userlike.com

The point of this game is to help salespeople overcome the fear and reservation of talking to strangers. S’up helps them overcome their hesitation in asking for things they want from someone new.

The basics of S’up is for participants to approach strangers and ask them for tokens, which can range from a quote to a selfie. The more personal the token, the higher points it will be worth – so if you get someone’s favorite lyric, they’ll give you 20 points, but taking their photo gets 30.

The reason why S’up is such a great sales training game

Salespeople need to be pushed out of their comfort zone and face rejection. The more people are exposed to it, the less scary it becomes.

Selling is not just about convincing people to buy something. It’s also essential for salespeople to learn how to approach strangers and ask them personal questions, even if they’re hesitant at first.


Dice Exercise

This game is straightforward. All you need are dice and a little bit of time to play it. The goal is for players to throw as many sixes within the specified period.

Set a timer for 30 seconds and ask the participants to roll the dice when they have one or two minutes left.

As a salesperson, it’s essential to understand that success is all about numbers. With this game, you’ll be able to see the importance of participating in as many deals as possible and increasing your chances of getting sixes (closing those big-ticket clients).

This game is a great way to show that the chances of making a sale increase when you approach it correctly. Another lesson for participants is not to be afraid and make an offer at any time.

Playing this game is just like being a salesperson. It’s common to see people start slow but then get more competitive as they near the end of their targets.

Trainerbubble.com offers this simple educational game that does what it promises. Customers are stored in a single hub, and the trainer (acting as the customer) gives a lot of information, definitions of the product they should buy.


Features and Benefits

sales games for teams

It’s more about selling benefits rather than just features because this will help people understand how the product can meet their needs. For example:

“I’m looking for a phone for my daughter, I need something that has a good camera, and processor has a great memory, and is affordable.”

We have to sell a product based on its features and benefits in this game. For example: if someone says, “It’s waterproof,” then you can say something like, “No worries about spilling your drink.”

When it comes to convincing customers, you can’t rely on product specs alone. This sales training game will help participants understand the importance of personal connections with their customers.

Participants need to go out and make new friends. The objective of this game is for the participants to see how long they can get a stranger on the street or in an elevator, etc., to speak with them while also trying their best to get that person’s attention and find ways for higher cooperation.


Still Don’t Get It

With persistence being crucial in this industry, people often lose out on deals because they gave up too soon.

40% of salespeople quit after the first follow-up. To avoid this, it’s essential to learn how to persevere without being annoying with an ‘if you don’t ask, you won’t get’ mindset. Still Don’t Get It helps participants do just that.

Participants will act as tourists, asking for directions from people on the street.

If you want to be a great listener, ask for directions from strangers. If they stop after the first request, keep going and see how much more help they can offer.

For example, they will ask the stranger to draw a map then offer them some points if they are lost. The more that is being provided for help by the participant’s “stranger,” the higher their score.

A good salesperson knows that it’s essential to ask for a sale before making a big request. Starting by asking customers simple questions and then gradually building up is an effective way of establishing rapport.


Cold Call

A gamified cold call training schedule is unnecessary because it can be played at any time. The purpose of this game is to help salespeople improve their phone skills and make better sales calls.

sales games for teams

The whole team can get a morale boost from this game if they have an off day.

The game starts with everyone making a sales call and then listening to it with their colleagues. The manager counts points based on criteria such as setting up the next meeting or getting an email address.

Whoever gets the most points on a single call wins.

Cold calls are necessary to the sales process, even with social media and email marketing taking over. When you need a prospect on the phone for some reason or another, gamified cold calling will help them get there.

People used to hate cold calls because of the fear that they wouldn’t work. Now, they are less worried about rejection and more confident in their ability to say what needs saying.

Making a call is not always easy. Sometimes it can be hard to concentrate when your colleagues are listening in, but they also provide an extra push that motivates you.

The manager can motivate salespeople by giving the top salesman and saleswoman a sizable prize.



Negotiation is a game that can be played in public. It involves trading items with other people.

This is a simple exercise where each team trades items with strangers. It can be as easy as trading pens for something better.

In this game, the participants have to negotiate until time runs out. The team that comes back with the most valuable item wins.

The goal of this game is to negotiate fairly and not exploit people. For that reason, both teams must have a supervisor present, so enthusiastic participants don’t cross the line.

Negotiation is an essential skill for any salesperson, but you can’t learn it in a vacuum. This game provides participants with practical experience of negotiating without risking their position.

Negotiable points are a little vague, so you need to practice negotiating with specific objections.



Hangman is a classic game that can measure whether or not sales training games have been effective.

One group will be given paper, flipchart, and pens. The other one is just plain ol’ people.

The teams ask the same number of questions about their training, and they cannot share any information.

To create the hangman game, we need to ask some questions.

Each team takes turns asking the other questions. The winner is whoever gets the most right answers in a row.

Your opponent will draw an arm or leg on the flipchart paper if you give a wrong answer. The team with the correct answers who have hanged their opponents is declared victorious.

Hangman is a great way to see if the participants have retained what you’ve taught them in your sales training session. We need to know how much success we are achieving in order to continue our work.

The best part about using Hangman as a sales training assessment is that other participants generate the questions. This way, you can find out what pieces of information have been retained and which need to be drilled again.


It’s no secret that games are great for training. The perfect way to get serious about sales is by playing some games.

You don’t need a lot of money to have practical, fun, and engaging sales training. These games show that you can get the job done with simple tools.

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