B2B Startup Marketing | Blog Your Way to Leads
B2B Startup Marketing | Blog Your Way to Leads B2B startup marketing are difficult to market for. It used to be that all you needed was a high-level message and slide deck, but now with the rise of online marketing as an important revenue driver, buyers expect more than just this type of content. B2B […]
SaaS Growth Strategy | A Customer Lifecycle Approach
SaaS Growth Strategy | A Customer Lifecycle Approach SaaS growth strategy businesses, from startups to public companies, face a challenge of growing their business sustainably. In the beginning when you’re just starting out and your revenue is great compared to enterprise software because it’s recurring instead of licensing fees that go away after one year […]
Cost Structure Vision Sofware-as-a-Service
Sofware-as-a-service Cost Structure Vision Recently, I was asked what the ideal cost structure is for an on-demand software company. There are few benchmarks of successful mature SaaS companies out there so here’s my proposal: a percentage of sales and some variable costs. Whether you can achieve this in your business will depend on market demands, […]
The Open source vs. SaaS Mashup Fight: What’s More Credible?
The Open source vs. SaaS fight — It’s a SaaS mashup world, get with it! I am a huge fan of open source and software as a service, but I often get frustrated by the level of tension that they both create. It seems like all this bickering is just an effort to make themselves […]
Latest Cashman casino review: Access to Games Anytime, Anywhere
The Cashman Casino is one of the few online casinos that offer a free mobile slots casino platform. This was launched by Product Madness, an Aristocrat Company member. You can either register as a guest or become a registered user upon registration with the site and are entitled to some Free Coins on your first […]
Software on demand is a commodity business
Software on-demand is a commodity business Software on demand: Not every business is ready for SaaS. If your target market consists of fewer than 500 control-freak customers with highly specific requirements, and lots of unique specifications, then you are wasting time considering the Saas model as an underlying approach to your company’s operations. The term […]
SaaS Metrics Guide to SaaS Financial Performance
SaaS Metrics Guide to SaaS Financial Performance I’ve compiled the highlights of my SaaS metrics series into a handy guide to understanding how different financial factors affect your company. The guide includes simple rules-of-thumb and graphs that show relationships between key aspects. It is not a comprehensive overview of SaaS metrics, but it does offer […]
SaaS Sales Model and Organization Strategy – the eBook!
A difficult challenge in SaaS is choosing the right sales model for your business. The most common type of sales model, characterized by transactional inside-sales organization split into new business focused reps and retention focused account managers may not be the best fit for every company. There are many different types of products out there […]
Software as a Service: Crossing the Chasm
Crossing the Chasm in Software as a Service How to cross the chasm in software as a service. When a company introduces a new product, they will need to make adjustments and revisions in order for it to gain general market acceptance. In addition, customers may have requirements that are unique with their segment or […]
SaaS Best Practices | The Top Ten Dos and Don’ts
SaaS Best Practices | The Top Ten Dos and Don’ts If you own, manage or are considering starting a SaaS business, then you can’t afford NOT to check out these fundamental SaaS best practices and cutting-edge tips for business success. Hot off the presses! Enjoy, JY The good news is that you can always share […]