Author: patrickbparker

Patrick is the founder of multiple venture-backed SaaS companies, an award-winning Product Creator and experienced Growth Marketer with over a decade of experience in the SaaS industry. His expertise lies in marketing and product development for enterprise software and services companies, as well as small businesses looking to grow their customer base. As a SaaS Consultant, Patrick helps teams build better products that customers will love and by teaching them best practices around heuristics, automation growth hacking techniques and leveraging analytics tools for increased revenue generation.

The Total Expenses Formula: How Much Is A Company Spending?

If you want to know how much a company is spending, you can use the total expenses formula. This blog post will show you how to use this important equation.

5 Steps to a Successful Premium Pricing Strategy

To charge premium prices for your products or services, you need a strong pricing strategy. This guide will help you develop a strong premium pricing strategy.

Pricing for Value: Higher Price Point Right Off the Bat

If you want to charge what you’re worth, start with a higher price point right off the bat. Here’s how to do pricing for value without underselling yourself.

The Willingness to Pay Formula: How It Affects Businesses

Are you trying to determine your customers’ WTP? Check this willingness to pay formula and also learn how WTP affects your business.

What Is Revenue in Business? The Answer Might Surprise You!

Are you wondering what is revenue in business? You might be surprised to learn that it’s not just money coming in! Keep reading to find out more.

How to Calculate Unearned Revenue For Your Business

If you’re a business owner, it’s important to know how to calculate unearned revenue. Learn more about this financial metric and how to calculate it correctly!

Different Pricing Strategies and When to Use Them

If you want to be a smart marketer, learn the different pricing strategies and when to use them! This blog post will teach you everything you need to know.

10 SaaS Customer Support Best Practices for Your Business

Looking for best ways to keep your SaaS customers engaged? Check out this blog post on SaaS customer support best practices to keep them coming back for more!

What Does Customer Success Mean to You Interview Question?

Customer success creates loyal, satisfied customers for your business. But what does customer success mean to you interview question? Learn here how to answer.

Escalation Is Done to Fix a Business Challenge

When you have a problem that needs to be fixed, escalation is done to get the job done. Here’s how it works and why it’s important.