Author: patrickbparker

Patrick is the founder of multiple venture-backed SaaS companies, an award-winning Product Creator and experienced Growth Marketer with over a decade of experience in the SaaS industry. His expertise lies in marketing and product development for enterprise software and services companies, as well as small businesses looking to grow their customer base. As a SaaS Consultant, Patrick helps teams build better products that customers will love and by teaching them best practices around heuristics, automation growth hacking techniques and leveraging analytics tools for increased revenue generation.

EBIT vs EBITA: Which is Better for Your Business?

As a business owner, it’s important to understand the difference between EBIT and EBITDA. Here’s a quick guide to the top differences between these two measures of profitability.

Backlog vs Bookings vs Billing: Why Track These Metrics

Are you trying to decide whether backlog vs bookings is more important for your business? Find out in this blog post to see which one will help you succeed!

What Is a Success Plan and How to Create One

As you pursue success, it’s important to have a plan in place. This blog post will tell you what is a success plan and how you can create one.

The Cost Per Customer Acquisition Calculator

To plan your business well its important to know the cost of acquiring new customers. Here’s cost per customer acquisition calculator you need for the task.

What Is a Chief Customer Officer and Why He’s Important

To improve customer satisfaction and loyalty, you may need to hire a chief customer officer. Learn what is a chief customer officer and why you need him.

What Should the SaaS Onboarding Experience Look Like?

As a SaaS company, you want to make sure your onboarding experience is top notch. But what should the SaaS onboarding experience look like? Here are some tips!

How to Scale Customer Success Without Losing Your Mind

Are you struggling to keep up with the demands of your growing customer base? In this blog post, we’ll show you how to scale customer success.

Onboarding vs Implementation: 6 Misconceptions About

Onboarding and implementation are often interchangeable but they are two different processes. Here’s what you need to know about onboarding vs implementation.

Customer Success vs Marketing: The Battle of the Departments

The customer success vs marketing battle is one that has been waged for years. Both are essential to any SaaS business. But which is more important?

Churn Rate vs Retention Rate: Which is More Important?

As a business owner, you’re always looking for ways to improve your company’s bottom line. One way to do this is by comparing churn rate vs retention rate.