When it comes to creating the perfect pricing page learn how to build the perfect pricing page design with all the essential elements and none of the fluff. pricing page design, there are a few key elements that you need to include to make sure that your page is effective and converts well.
In this post, we’ll show you how to create the perfect pricing page design for your software business, complete with all the essential elements and none of the fluff.
What is a Perfect Pricing Page
The easiest part of creating the perfect pricing page is determining the pricing structure. Since you know your product or service better than anyone, you have the freedom to create a flat-rate or tier-based model.
The challenge is explaining your SaaS pricing model on a webpage for people to understand.
To successfully answer all potential questions about your price, your team needs to design a pricing model that clearly communicates your value.
Creating an attractive, effective, and user-friendly pricing page is another challenge.
Key Elements of a Perfect Pricing Page
Here are three elements that make a great software-as-a-service (SaaS) price sheet.
1. Eye-Catching Design – Perfect Pricing Page
A Saas pricing page is unlike any other kind of web page. It is designed to turn visitors into customers.
The design of the pricing page should be focused on attracting customers and getting them to take action. To do this, you need an attention-grabbing headline, compelling copy, and a call-to-action button that is easy to follow.
By putting all of these elements together, you can create a pricing page experience that is both beautiful and effective.
2. Complete Pricing Options – Perfect Pricing Page
Once the design and page layout of the pricing plan is complete, the next step is to take the pricing and decide what information will go where.
When designing a pricing model, it’s important to consider the different pricing tiers that will be offered. Offering multiple tiers of service is common for software-as-a-service (SaaS) businesses. This is why it’s a good idea to design a table that lists each tier of service and its corresponding price.
This will allow customers to easily compare the features and benefits of each tier, and choose the one that best meets their needs.
Each column should have a call to action button as well as a “learn more” option.
The three most common tiers of service are a free trial, premium, and enterprise, being the most expensive and feature-rich.
3. Social Proof
Adding social proof to your website gives your product credibility. This way, visitors don’t need to look for product reviews from third-party sources such as G2 or Glassdoor.
Instead of simply listing the glowing reviews, the quotes are right in front of your prospects’ eyes. Testimonials are a common feature on landing pages and typically appear on a wall or carousel.
Testimonials are valuable, but it depends entirely on the goals and needs of the business.
What Makes a Perfect Pricing Page?
If your pricing page is difficult to navigate or understand, you risk losing potential customers. Make sure your pricing page is well-designed and user-friendly to avoid losing sales.
The best pricing pages have a few things in common: clean layouts, simple yet effective language, and the ability to inspire trust between customer and business. By ensuring your page has these features, you’ll be well on your way to creating a successful pricing page that converts.
Let’s review the essential components of a high-performing price page for SaaS.
Your pricing page is a prime location to take charge of the conversation around price. Make it as easy as possible for people to purchase.
When customers start considering buying from you, they will likely look at your product and pricing pages.
What does a well-designed, effective, and persuasive price table or chart actually include? We break down what makes a great one, and show you some of the best examples.
1. Create the Perfect Pricing Page – Navigation
Your pricing page should be easy to navigate. It doesn’t need to be stripped down like a landing page, but it should be designed in a way that users can easily understand what you’re offering.
Your price should be easy to read and be sure to add colors, fonts, and buttons that are easy on the eyes.
Even if your product has multiple options, you should make it clear where users need to click to see the price of each option.
It’s important to keep key information like your value proposition and at least one call-to-action button “above the fold” so users can easily see and act on it.
2. Simple Language
The pricing page is a great place to use specialized language, especially if your target customer is an experienced professional in their field.
But at least one package should have simple, jargon-free information so that those who are not experts in the field can easily determine which package would be best for their team.
You can adjust this rule based on the package. For example, the starter package for HubSpot Marketing Hub uses very simple language. This makes it easy to understand what you would get out of a starter subscription.
Forms, email marketing, and live chat are all features that non-marketers would immediately understand and see the value in. A starter subscription would give them access to all of these features, making it an easy and obvious choice.
For the professional package, the story is different. These highly specialized tools and automation features are only understood by experienced marketers.
Your language choices will help to set your packages apart and make it easy for a user to decide which one is right for them.
3. Crystal Clear Pricing
The best pricing pages have a variety of package options to accommodate a wide range of business sizes and budgets. If you only work with large enterprises, you’ll want to make that very clear through your language.
Rather than include your prices, you could add a “talk to our sales team” link so that enterprises can request a quote.
How to Create a Perfect Pricing Page for Your Business
Create the Perfect Pricing Page! After taking a look at all the best practices for creating an effective pricing page, do you still feel like you need more information? Here are 10 more tips to help you out.
1. Keep Your Message Short and Simple.
To make sure that your customers fully understand your pricing plans, you need to keep your webpage simple and easy to understand.
Long, confusing, or unclear text can confuse users and cause them to leave.
2. Clean and Neat Presentation
If your site offers many different tools and services, and each one is priced differently, a neatly laid out price table can help avoid any confusion about how much each service costs.
To customize a clean layout for your pricing page, try these methods:
- Build an intuitive navigation bar
- Use intuitive cards
- Compare features using tables
3. Highlight the “Best Deal” Plan
Help your customers decide faster by highlighting the plan you want them to buy. Add a special visual treatment to the plans you want to sell, such as a different discount label, image, background color, button, or hover effect.
4. Add Testimonials and Trust Badges
To convince people that you are trustworthy, use logos from popular companies that you’ve done business with. If you can, get quotes from those companies and use them as social proof.
5. Offer a Free Demo
A free trial can be a useful way to get new users and gain some advantage over competitors. So, try adding one to your pricing page.
6. Add Custom Illustrations and Animation
When designing your landing page, be sure to include customized graphics, animation, and background to attract and captivate visitors.
7. Don’t Forget Your Call to Action
When creating a pricing page for your business, be sure to add a CTA button that is visible to every potential buyer. This will allow them to read more details about your product or service, or place an order.
The microcopy on the button should be clear so users know what will happen when they click it.
8. Add an FAQ Section
In addition to writing your copy in plain language, you can include an FAQ to allow users to find answers to common questions about your product. You can also research to see what kinds of questions are most commonly asked.
9. Provide Your Contact Information
To help users with any questions and concerns, you should provide your email address, contact number, and your social media profiles.
If possible, offer live chats.
10. Test and Test Often
Any mistakes or problems in your price pages can cost you customers and lower your profits. So, you should test your prices often.
Simply click the links and buttons and go through the entire sales process to make sure everything is running smoothly.
Conclusion – Perfect Pricing Page
There you have it — now you can create the perfect pricing page. We hope you find them to be a source of creativity as you design your own.
To increase your conversation rate and get more customers, an effective and intuitive pricing page design is essential.
Creating an effective pricing page for your business doesn’t have to be complicated. Just make sure to include all of the essential elements, and you’ll be well on your way to designing a page that converts.
