7 Qualities of a Good Client (and How to Attract Them)

Looking to land a great client, This guide will give you 7 important qualities of a good client you should aim for as well as tips on how to attract them.

If you’re in business, it’s important to have Good clients. But what exactly makes a good client? Here are 7 Qualities of a good client, as well as tips on how to attract them.

7 qualities of a good Client

A business partnership is a lot like a marriage. If it’s a bad partnership, it can have lasting consequences. You need to make sure that your business partner shares the same values as you do, just like in a marriage.

a good client is like a good vacation: enjoyable, relaxing and something to look forward to. Here are seven qualities of a good client that can make your working relationship more enjoyable and productive.

qualities of a good client

1. Good clients have a realistic budget

The “magic amount” I always found for a website was $300. This is the price that most people believed a website should cost.

The average client may not be aware of the cost of developing a website. However, Good clients understand that an investment in marketing is necessary to generate revenue. They are willing to spend money if they are confident that they will see a good return on their investment.

In contrast, bad clients only focus on what they will have to spend without considering the potential benefits.

2. Good clients rarely bargain on price

Clients who are looking for quality service and good value for their money should not bargain on price. Click To Tweet

However, For some, it doesn’t matter how cheap you might be, the cost of doing business with them will simply be too high. It amazes me that people who are in business to make a profit don’t understand the fact that we are in business for the same reasons.

qualities of a good client

3. Clients who are good at what they do are more concerned with finding an expert that they can trust.

The client’s biggest fear is hiring the wrong person for the job, so they want to hire someone who is a trusted expert.

The biggest fear of a bad client is overspending. This doesn’t always make them bad, but the most demanding clients are often the cheapest.

This is what makes them so difficult to work with. They are very, very demanding.

4. Good clients are willing to take advice

In a perfect world, all business owners would have a mission, vision, value, and brand strategy, as well as a unique selling proposition \(USP). They would also know how they want their website to look and how it fits in with their business goals.

You are now in reality. Business owners believe that “doing quality work at a reasonable price” sets them apart from their competition.

Good clients are eager to receive honest advice because they aren’t marketing savvy. consultations about website strategy often turn into a discussion that assists the client with all of their marketing aspects.

Asking questions during your needs analysis can help inspire your client to start thinking about value statements and brand strategies, especially if they have none. This is what I call “added value.”

qualities of a good client

5. Good clients have a single point of contact

Have you ever seen a client website that was designed by a committee? Matthew Inman’s humorous cartoon, How a Web Design Goes Straight to Hell describes how a client included his mother in the feedback process. “She designed a flyer for a bake sale back in 1982.”

Good clients will seek feedback from their spouse or business partner before sharing your mockup with anyone else. Bad clients will share your mockup with their entire staff without seeking input first, which can cause problems down the line.

6. Good clients participate in the process, but not too much

Even the most diligent clients may struggle to deliver content on schedule. Kelly Goto, author of Web ReDesign 2.0: Workflow That Works, explains that the “most difficult and least-predictable” part of any Web project is receiving client content on time.

Clients often have unrealistic expectations of what they already have ready-to-go’ and what items they will need to create. The myth is that content will arrive on schedule. The truth is that the content will always arrive late, no matter how organized you and your client are.

A client who is late with content delivery may not be a bad client, but simply one who is overworked. Good clients will deliver the content on time, respond to emails and phone calls promptly, and make sure that the project is completed within the agreed upon timeframe.

Bad clients will not follow any of the design process. they will take your Photoshop mockup and redesign it.

qualities of a good client

7. Good clients pay on time

Clients who engage in the same bad behavior as I have described and then refuse to pay you on time,are really bad clients. avoid them at all cost.

It can be difficult to predict whether a client will be a good or bad fit, but with experience you will learn to recognize warning signs. Don’t give up on a client just because they may present some challenges – every bad client is an opportunity to learn and grow.

This is not an exhaustive list. feel free to add to it.


More Posts:

SaaS, Software-as-a-Service

SaaS: A Comprehensive Guide to Software-as-a-Service in 2023

The world of software has evolved tremendously, and one of the most notable developments is Software-as-a-Service (SaaS). SaaS has transformed how businesses operate, offering a

SaaS Products: Software-as-a-Service is all about the Product

Explore the key fundamentals of SaaS products and common reasons for their failure. Dive into the importance of cultural focus, simplified pricing, and why SaaS is all about the Product.

Send Us A Message

%d bloggers like this: